Template-Type: ReDIF-Article 1.0 Author-Name: Marcelo André Machado Author-X-Name-First: Marcelo André Author-X-Name-Last: Machado Author-Name: Walter Meucci Nique Author-X-Name-First: Walter Meucci Author-X-Name-Last: Nique Author-Name: Viviane Bischoff Author-X-Name-First: Viviane Author-X-Name-Last: Bischoff Title: Influences of international orientation and export commitment on the export performance of emerging market SMEs Abstract: In the past few years, the internationalisation of small and medium-sized firms (SME) has accelerated, evolving from a slow and gradual process. Many studies indicate that the faster pace of internationalisation of SMEs may be related to more experienced executives engaging in international activities. The international orientation of SME managers seems to represent a basic condition for the export performance of SMEs. Other studies indicate that the export performance of SMEs would be influenced by the commitment of organisational resources to export activities. Based on a survey involving 540 Brazilian exporting SMEs, this paper aims to evaluate the role of international orientation and export commitment in export performance. The results indicate that international orientation does not directly affect export performance but rather suggests an influence on the commitment to export activity of SMEs. We found that SME export commitment influences export performance. Journal: Int. J. of Export Marketing Pages: 28-46 Issue: 1 Volume: 2 Year: 2018 Keywords: international orientation; export commitment; export performance; Brazilian SMEs; emerging market SMEs. File-URL: http://www.inderscience.com/link.php?id=93107 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:2:y:2018:i:1:p:28-46 Template-Type: ReDIF-Article 1.0 Author-Name: R.K. Srivastava Author-X-Name-First: R.K. Author-X-Name-Last: Srivastava Title: Recapturing images after a brand crisis through marketing communication in social networks: the Maggi controversy Abstract: The purpose is to study whether the controversy due to brand crisis based on quality had any impact on consumer brand equity, brand image, brand reliability, brand perception of quality, perceived value, brand sentiments and purchase behaviour. The research methodology consisted secondary research comprising of social media brand sentiments and financial analysis. The primary research focused on perception study of brand quality, consumer brand equity, brand reliability, brand image, purchase and brand switch behaviour. Maggi used social media extensively to address the issue and rebuild the brand reliability and confidence among its users. The research paper helps to upgrade the knowledge and understanding of the impact of the controversy on brand equity and image and how the crisis management strategy adopted to regain mind share and equity. Journal: Int. J. of Export Marketing Pages: 63-86 Issue: 1 Volume: 2 Year: 2018 Keywords: marketing communication; global brand; consumer brand equity; brand crisis; brand image. File-URL: http://www.inderscience.com/link.php?id=93112 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:2:y:2018:i:1:p:63-86 Template-Type: ReDIF-Article 1.0 Author-Name: Marianna Charalambous Author-X-Name-First: Marianna Author-X-Name-Last: Charalambous Author-Name: Konstantinos Mitosis Author-X-Name-First: Konstantinos Author-X-Name-Last: Mitosis Author-Name: Michael A. Talias Author-X-Name-First: Michael A. Author-X-Name-Last: Talias Title: Strategic application of the hazard analysis and critical control point system for new export markets for Cyprus' small and medium food enterprises during the 2012 economic crisis Abstract: The impact of Cyprus' economic crisis on the hazard analysis and critical control point (HACCP) system's implementation in small and medium-sized food enterprises (SMFEs) is investigated. Ninety food premises with an operational HACCP system are analysed. This study also includes a comparative evaluation of the results of an earlier survey carried out before the 2012 economic crisis. The results indicate that the majority of the businesses were negatively affected by the economic crisis, which compromised the correct implementation of the HACCP process, with unknown health consequences, not only for the Cypriot citizens, but also for the citizens from other countries who consumed Cyprus' products. Another key finding is most of the respondents' statement that they would terminate full implementation of the system due to financial constraints. The government's financial support and flexibility in the implementation of the HACCP system seem to be essential for SMFEs. Journal: Int. J. of Export Marketing Pages: 47-62 Issue: 1 Volume: 2 Year: 2018 Keywords: HACCP; small and medium-sized food enterprises; SMFEs; food safety management systems; economic crisis; export marketing; Cyprus. File-URL: http://www.inderscience.com/link.php?id=93116 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:2:y:2018:i:1:p:47-62 Template-Type: ReDIF-Article 1.0 Author-Name: Beatriz Kury Author-X-Name-First: Beatriz Author-X-Name-Last: Kury Author-Name: Angela Da Rocha Author-X-Name-First: Angela Da Author-X-Name-Last: Rocha Author-Name: Renato Cotta De Mello Author-X-Name-First: Renato Cotta De Author-X-Name-Last: Mello Title: The coordination of export promotion networks for the creative industries Abstract: This study aims at investigating the different approaches used by three countries that are successfully supporting the internationalisation of their creative industries. The study departs from several contributions in the areas of export promotion and public networks and adopts an interorganisational perspective, focusing on network coordination. The research was based on three case studies: design in the UK, filmmaking in Colombia and the creative industries in South Korea. The data analysis used case description, within-case analysis and cross-case analysis. The results showed that the three countries have adopted markedly different coordination systems to ensure cooperation among a number of public and private entities that offer export promotion services and support and that both the centralisation of export promotion activities and the coordination of a network of institutions may work satisfactorily. However, each approach serves different purposes, given each country's cultural and economic context. Journal: Int. J. of Export Marketing Pages: 4-27 Issue: 1 Volume: 2 Year: 2018 Keywords: export promotion; network coordination; network governance; interorganisational theory. File-URL: http://www.inderscience.com/link.php?id=93117 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:2:y:2018:i:1:p:4-27 Template-Type: ReDIF-Article 1.0 Author-Name: Philemon Oyewole Author-X-Name-First: Philemon Author-X-Name-Last: Oyewole Title: Who pays more in the international market? An examination of terms of trade of the countries of Latin America and the Caribbean Abstract: Recent developments around the world have necessitated the importance of developing countries to intensify their participation in the global marketplace. We would like to know, however, if the playing field is level for all, especially for developing countries. Are some paying more than their fair share in the international market? To this end, this paper examines the terms of trade of the developing countries of Latin America and the Caribbean (LAC) and analyses these in relation to their tariffs and relative volume of trade in the international market. Results show that among the countries of Latin America and the Caribbean. Antigua and Barbuda pays the most, while Venezuela pays the least in the international market. A negative and significant correlation exists between net barter terms of trade and volume of trade as percentage of GDP but not with tariffs. Policy implications of these results for the governments of the countries of Latin America and the Caribbean are discussed, and directions for future research are given. Journal: Int. J. of Export Marketing Pages: 90-103 Issue: 2 Volume: 2 Year: 2018 Keywords: international market; exports; terms of trade; tariffs; Latin America and the Caribbean; LAC; developing countries; public policy; export promotion programs; EPPs; trade openness; globalisation; World Trade Organization; WTO. File-URL: http://www.inderscience.com/link.php?id=96762 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:2:y:2018:i:2:p:90-103 Template-Type: ReDIF-Article 1.0 Author-Name: Andrea Éltető Author-X-Name-First: Andrea Author-X-Name-Last: Éltető Author-Name: Beáta Udvari Author-X-Name-First: Beáta Author-X-Name-Last: Udvari Title: Factors influencing the export of Hungarian SMEs Abstract: For small and medium-sized enterprises (SMEs) export is the most important mode of internationalisation. World trade decreased dramatically during the global crisis of 2008-2009, but the economic environment has become more predictable later, providing new export opportunities for SMEs as well. This paper identifies the export promoting factors and barriers Hungarian SMEs face and analyses how these factors changed compared to those before the crisis. We conducted primary research among Hungarian SMEs, resulting in a sample of 148 firms and present their opinions on internal and external factors influencing export. For the sake of comparison, we describe the results of similar research in Visegrád countries. Our results partly confirm the findings of previous surveys. The importance of managerial behaviour and capabilities still stands out, while the financial constraints seem to have decreased in comparison with previous years. We conclude that the development of human resources and education is a key in improving the export performance of SMEs. Journal: Int. J. of Export Marketing Pages: 104-124 Issue: 2 Volume: 2 Year: 2018 Keywords: small and medium-sized enterprises; SMEs; internationalisation; export; Hungary; case study; questionnaire survey. File-URL: http://www.inderscience.com/link.php?id=96769 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:2:y:2018:i:2:p:104-124 Template-Type: ReDIF-Article 1.0 Author-Name: Md. Noor Un Nabi Author-X-Name-First: Md. Noor Un Author-X-Name-Last: Nabi Author-Name: Isabel E. Torres Zapata Author-X-Name-First: Isabel E. Torres Author-X-Name-Last: Zapata Title: Analysing the role of psychic distance on the export behaviour of Chilean service exporters Abstract: This paper demonstrates the export behaviour of firms as a nonlinear dynamic behaviour which shows both 'continuity' and 'discontinuity' in their export engagements depending on their market diversification. Likewise, this behaviour is also moderated by psychic distance. The findings of this research promote export designing, the building of an appropriate international market competitiveness and growth-focused policies for the Chilean service sector. Such policies should be targeted to build a conductive local ecosystem supporting the reduction of the early mortality in young firms in process of internationalisation and thus reducing the rate of discontinuing export by mature firms and therefore extending the longevity of mature firms in the international market. Such policies should be devised on short, medium and long-term perspectives. These policies can be equally important to the service sectors in other developing countries facing similar challenges. Journal: Int. J. of Export Marketing Pages: 125-140 Issue: 2 Volume: 2 Year: 2018 Keywords: nonlinear export behaviour; export continuity and discontinuity; de-internationalisation; re-internationalisation; market diversification; psychic distance. File-URL: http://www.inderscience.com/link.php?id=96781 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:2:y:2018:i:2:p:125-140 Template-Type: ReDIF-Article 1.0 Author-Name: Howard Jean-Denis Author-X-Name-First: Howard Author-X-Name-Last: Jean-Denis Title: The impact of African manager's values on exporting: influential managerial characteristics and export performance Abstract: Despite the substantial published research that has been reported to identify the determinants of export performance, little research has investigated the possible impact of managers' individual values on the export performance of the firm (Sousa et al., 2010). The extant literature has generally explored the effect of managerial characteristics on organisational outcomes in a variety of settings. This research study conceptualises how the unique set of values of top managers within the African context influences their choices and subsequent firm outcomes. The purpose is to posit into the export performance literature by exploring how variation in CEO values, demographic characteristics, and psychic distance influence firm export performance. Since strategic choices often involves a redistribution of the resources of whatever nature to those in need, top managers originating from the upper social classes ever being part of this group naturally conserve resources for their own group. It is arguable that the upper-class offspring will be reluctant as well to proactively engage in firm behaviour implying a shift of resources to their relative disadvantage (Kemayou, 2011). Specifically, the intended theoretical contribution is clarification of the mechanism which explains managerial choice influencing export performance for the firm. Journal: Int. J. of Export Marketing Pages: 141-153 Issue: 2 Volume: 2 Year: 2018 Keywords: export performance; Ubuntu values; CEO background; psychic distance; Africa; leadership. File-URL: http://www.inderscience.com/link.php?id=96785 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:2:y:2018:i:2:p:141-153