Template-Type: ReDIF-Article 1.0 Author-Name: Suraj Shah Author-X-Name-First: Suraj Author-X-Name-Last: Shah Author-Name: Maurvi Vasavada Author-X-Name-First: Maurvi Author-X-Name-Last: Vasavada Author-Name: Mahendra Sharma Author-X-Name-First: Mahendra Author-X-Name-Last: Sharma Title: CRM purchase intention toward private label brand and trust: investigating the role of manufacturer brand quality, firm motives and perceived risk Abstract: Cause-related marketing (CRM) is considered a major form of corporate social responsibility initiative and has majorly concentrated on national brands. Private label brands (PLBs) market share has been growing in Indian market and there is scant CRM literature linked to (PLBs). The predominant objective of our study is to examine the impact of manufacturer brand quality, firm motives and perceived risk on trust in PLBs and its consequential impact on CRM purchase intention by applying structural equation modelling. The findings revealed the positive impact of manufacturer brand quality, firm motives and perceived risk on trust and substantial positive effect of CRM purchase intention. The findings of the study offer practical implications for CRM marketers as well as advertisers to conceive effectual CRM promotional strategies. Moreover, this study also offers practical implications to private label retailers to run the promotions of specific products in packaged food category. Journal: Int. J. of Electronic Marketing and Retailing Pages: 1-20 Issue: 1 Volume: 16 Year: 2025 Keywords: CRM purchase intention; private label brand; PLB; manufacturer brand quality; firm motives; perceived risk. File-URL: http://www.inderscience.com/link.php?id=142893 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:1:p:1-20 Template-Type: ReDIF-Article 1.0 Author-Name: V. Geetha Author-X-Name-First: V. Author-X-Name-Last: Geetha Title: Students' behavioural intention towards mobile technology for online shopping Abstract: The younger generation of mobile technology is connected to mobile commerce (MC) in a digital communication mode. This study aims to assess aspects that influence the user's (students') behavioural intention on mobile shopping online. The variables are extracted from the unified theory of acceptance and use of technology (UTAUT) and technology acceptance model (TAM). Researcher choose five variables like performance expectancy, facilitating condition, price value, trust and behavioural intent are suitable for technology enhancement. This research utilises a quantitative approach using AMOS 22.0 software with a total of 250 participants using SPSS and covariance-based structural equation model (CB-SEM) technique. While the internal consistency analysis of all scales is reliable and valid, the findings show that the students' behavioural intention is positively impacted by trust and price value concepts. But, the performance expectancy and facilitating condition have an adverse impact on students' behavioural intention. This research contributes significantly to mobile communication studies by providing empirical evidence of student's behavioural intention on technology adoption in shopping via a mobile device. Journal: Int. J. of Electronic Marketing and Retailing Pages: 67-78 Issue: 1 Volume: 16 Year: 2025 Keywords: mobile commerce; behavioural intention; technology; online shopping. File-URL: http://www.inderscience.com/link.php?id=142894 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:1:p:67-78 Template-Type: ReDIF-Article 1.0 Author-Name: Priscilla Teika Odoom Author-X-Name-First: Priscilla Teika Author-X-Name-Last: Odoom Author-Name: Raphael Odoom Author-X-Name-First: Raphael Author-X-Name-Last: Odoom Author-Name: Stephen Mahama Braimah Author-X-Name-First: Stephen Mahama Author-X-Name-Last: Braimah Title: Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits Abstract: The paper examines the antecedent effect of ad personalisation and exposure condition on display advertising avoidance among social media users as well as the facilitating role of perceived novelty, ad skepticism and attitude toward online advertising in these relationships, within the framework of the stimulus organism response paradigm. Additionally, the study assesses the variations in these effects across personality traits. An online survey was conducted on Facebook, Twitter, and Instagram to collect data from 570 respondents, which was analysed using structural equation modelling. The results show mitigating effects of exposure condition and personalisation on ad avoidance and these effects were moderated by extraversion and neuroticism. Perceived novelty emerged as a partial mediator, and ATOA as a full mediator of these relationships. No mediating effects were found for ad skepticism. Findings proffer pertinent pointers for optimising effective display advertising execution to elicit favourable consumer responses in social media. Journal: Int. J. of Electronic Marketing and Retailing Pages: 104-132 Issue: 1 Volume: 16 Year: 2025 Keywords: social media advertising; ad avoidance; perceived novelty; exposure condition; personality traits; attitude toward online advertising; ATOA. File-URL: http://www.inderscience.com/link.php?id=142895 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:1:p:104-132 Template-Type: ReDIF-Article 1.0 Author-Name: Sushant Kumar Vishnoi Author-X-Name-First: Sushant Kumar Author-X-Name-Last: Vishnoi Author-Name: Teena Bagga Author-X-Name-First: Teena Author-X-Name-Last: Bagga Author-Name: Naveen Virmani Author-X-Name-First: Naveen Author-X-Name-Last: Virmani Title: The essence of marketing intelligence research highlights from 1962 to 2021 Abstract: This study aims to map the development of marketing intelligence (MI) articles published, citations, and themes from 1962-2021, a total of 59 years. This research study classifies and reviews research articles published in the area of marketing intelligence. This article aims to systematically explore and analyse prevailing associated researching trends and themes in the domain of marketing intelligence. For this literature review, various research databases like Proquest, EBSCO host, Web of Science, Scopus, and Science Direct, were identified, publishing research in the chosen area of marketing intelligence. The study also provides an analysis of marketing intelligence related publications across different periods. The study identified 127 papers published in various publishing databases, distributed across 56 different journals. These articles were published across 28 countries, representing five continents, from 1962 to 2021. Journal: Int. J. of Electronic Marketing and Retailing Pages: 39-66 Issue: 1 Volume: 16 Year: 2025 Keywords: classification; literature review; market intelligence; marketing intelligence; literature review; Scopus database. File-URL: http://www.inderscience.com/link.php?id=142896 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:1:p:39-66 Template-Type: ReDIF-Article 1.0 Author-Name: Thien-Vu Tran Author-X-Name-First: Thien-Vu Author-X-Name-Last: Tran Author-Name: Nhi Thi Hoai Nguyen Author-X-Name-First: Nhi Thi Hoai Author-X-Name-Last: Nguyen Title: Links among service quality, customer satisfaction and loyalty in Vietnam retail industry during the COVID-19 pandemic Abstract: In-store service quality and customer satisfaction, with its final effect on customer loyalty, have attracted relatively little attention during the COVID-19 pandemic in Vietnam. This study examines the causal links among service quality, customer satisfaction and loyalty in Vietnam retail industry. A questionnaire-based survey collected data from 249 Vietnamese customers from a supermarket in Danang City during the lockdown. The research model was validated using PLS-SEM. The findings show that: 1) physical aspects, reliability, personal interaction, customer care, and policy as the five components of service quality positively influence customer satisfaction; 2) customer satisfaction has a positive influence on loyalty and also plays a mediating role linking service quality and loyalty; 3) among these components, reliability and customer care make a difference between direct purchase and shopping through electronic devices. Consequently, retail managers should significantly improve the five dimensions of service quality to maintain customer satisfaction and loyalty; among these dimensions, reliability and customer care should be considerably paid attention to when customers purchase online. Journal: Int. J. of Electronic Marketing and Retailing Pages: 21-38 Issue: 1 Volume: 16 Year: 2025 Keywords: service quality; customer satisfaction; customer loyalty; retail industry; Vietnam; COVID-19. File-URL: http://www.inderscience.com/link.php?id=143044 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:1:p:21-38 Template-Type: ReDIF-Article 1.0 Author-Name: Manjit Kour Author-X-Name-First: Manjit Author-X-Name-Last: Kour Author-Name: Rajinder Kaur Author-X-Name-First: Rajinder Author-X-Name-Last: Kaur Author-Name: Arshan Bhullar Author-X-Name-First: Arshan Author-X-Name-Last: Bhullar Author-Name: Ritika Chaudhary Author-X-Name-First: Ritika Author-X-Name-Last: Chaudhary Author-Name: Aaliyah Siddiqui Author-X-Name-First: Aaliyah Author-X-Name-Last: Siddiqui Title: Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce Abstract: Social commerce is a subset of electronic commerce that has quickly emerged as a new area of inquiry for practitioners and researchers. Social media provides a platform for individuals to share their experience and knowledge about the product and services with their friends and relatives, which is commonly called electronic word of mouth (e-WOM). Businesses are taking advantage of social commerce and e-WOM to influence and reach the vast customer base. However, there are various factors that these businesses need to consider which affects consumers' decision. The present research is an effort to identify the important e-WOM engagement factors and to investigate their relationship with users' purchase intention through social commerce. An empirical study is conducted by administering a structured questionnaire to 958 respondents from three major states of North India, i.e., Chandigarh (UT), Punjab, and Haryana. The structural equation modelling method is applied to analyse the data. It is found in the study that four factors, i.e., information credibility, attitude towards e-WOM, rapport, and positive reviews have a significant association with e-WOM engagement, which ultimately have bearing on the user's purchase intention through social commerce. Journal: Int. J. of Electronic Marketing and Retailing Pages: 79-103 Issue: 1 Volume: 16 Year: 2025 Keywords: social commerce; e-WOM; e-WOM engagement; social networking sites; SNSs; social media; internet; e-commerce; online shopping; e-retailing; online marketing; e-marketing. File-URL: http://www.inderscience.com/link.php?id=143058 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:1:p:79-103 Template-Type: ReDIF-Article 1.0 Author-Name: Ravi Narayanaswamy Author-X-Name-First: Ravi Author-X-Name-Last: Narayanaswamy Author-Name: Richard A. Heiens Author-X-Name-First: Richard A. Author-X-Name-Last: Heiens Title: Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates Abstract: This study represents the first effort to examine, profile, and evaluate the customer-service strategies of the largest e-commerce retailers. The study employed a syndicated database of the largest online retailers in the US market for 2019. The two-step cluster analysis algorithm available in SPSS was used to help identify the presence of customer-oriented strategic clusters among the 172 web-only retailers contained in the database. The findings clearly demonstrate the presence of four distinct strategic clusters that display characteristics consistent with the Miles and Snow strategic typology. In addition, firms that operate with a strategic posture emphasising relatively more customer services are rewarded for doing so with a correspondingly high number of monthly visitors, high conversion rates, and high average ticket values. Journal: Int. J. of Electronic Marketing and Retailing Pages: 159-174 Issue: 2 Volume: 16 Year: 2025 Keywords: Miles and Snow; strategic typology; online retailing; customer service; conversion rates; cluster analysis. File-URL: http://www.inderscience.com/link.php?id=144748 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:2:p:159-174 Template-Type: ReDIF-Article 1.0 Author-Name: Michael North Author-X-Name-First: Michael Author-X-Name-Last: North Title: Creating a crisis: an examination of a modern crisis on Twitter Abstract: When a Twitter user exposed a marketing mishap by ASOS, the fashion retailer apologised ten minutes later, but failed to address the problem. Over the next few days, 108 user replies were tweeted in response to the ASOS apology tweet. Most of the user replies generated no engagement, but one reply went viral thereby bringing more attention to the ASOS crisis. This study focuses on the 108 user replies to reveal how Twitter users perceived the crisis communication. Important findings include verified users, users with a high number of followers, and users who reply immediately after the crisis response generate the most engagement. Managerial implications are presented based on the results. Journal: Int. J. of Electronic Marketing and Retailing Pages: 198-217 Issue: 2 Volume: 16 Year: 2025 Keywords: Twitter; crisis communication; marketing; public relations; social media; situational crisis communication theory; social-mediated crisis communication model. File-URL: http://www.inderscience.com/link.php?id=144749 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:2:p:198-217 Template-Type: ReDIF-Article 1.0 Author-Name: Thérèse Roux Author-X-Name-First: Thérèse Author-X-Name-Last: Roux Author-Name: Sfiso Mahlangu Author-X-Name-First: Sfiso Author-X-Name-Last: Mahlangu Author-Name: Mnelisi Xaba Author-X-Name-First: Mnelisi Author-X-Name-Last: Xaba Title: The effects of digital signage design features and interactivity on shoppers' behaviour: the mediated effect of positive shopping mall ambiance Abstract: This study aims to establish whether digital signage design or interactivity has the largest effect to evoke a positive shopping mall ambiance and approach behaviour. To collect data a survey was administrated by fieldworkers with 229 shoppers at an upmarket shopping mall in South Africa with interactive digital signage. It was found that digital signage design features (<i>β</i> = 0.25) are significantly associated with a positive shopping mall ambiance (<i>β</i> = 0.33) and approach behaviours <i>β</i> = 0.51). Digital signage interactivity (<i>β</i> = 0.20) is also significantly associated with a positive shopping mall ambiance (<i>β</i> = 0.26) and approach behaviours (<i>β</i> = 0.52). Digital signage design has the largest effect to invoke a positive shopping mall ambiance compared to interactivity. Shopping mall managers should ensure that professionals are involved when designing digital signage. Journal: Int. J. of Electronic Marketing and Retailing Pages: 175-197 Issue: 2 Volume: 16 Year: 2025 Keywords: electronic marketing; retail; out-of-home advertising; interactive; digital media; design; shopping mall; Africa; South-Africa. File-URL: http://www.inderscience.com/link.php?id=144750 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:2:p:175-197 Template-Type: ReDIF-Article 1.0 Author-Name: Foteini-Rafailia Panavou Author-X-Name-First: Foteini-Rafailia Author-X-Name-Last: Panavou Author-Name: Katerina Tzafilkou Author-X-Name-First: Katerina Author-X-Name-Last: Tzafilkou Author-Name: Anastasios A. Economides Author-X-Name-First: Anastasios A. Author-X-Name-Last: Economides Title: Food-evoked emotions and purchase intention in mobile watched YouTube chocolate campaigns: an application of FaceReader online and self-measurement methods Abstract: This study proposes that food-evoked emotions can occur in the context of mobile watched YouTube chocolate campaigns and affect the viewers' consumption decision. Through a mixed analysis on 34 participants, the study explores the main emotions that can be detected through FaceReader Online, and self-reported measurements. As the results indicate consumers tend to report the emotions that they perceived higher than others at certain points in time and not only in the final parts of the campaign. Also, positive emotions of happiness and surprise are positively associated with intention to buy or taste the product, while negative emotions of sadness and anger trace a negative association. The exploratory findings reveal that FaceReader and self-reported methods provide comparable results in terms of happiness. Overall, face tracking can serve as a complementary tool to self-reported measures by indicating mixed emotions and specific points where emotions are at high levels. Journal: Int. J. of Electronic Marketing and Retailing Pages: 218-240 Issue: 2 Volume: 16 Year: 2025 Keywords: consumer emotions; face tracking; food-elicited emotions; YouTube mobile campaigns; health-promotion messages; purchase intention. File-URL: http://www.inderscience.com/link.php?id=144755 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:2:p:218-240 Template-Type: ReDIF-Article 1.0 Author-Name: Vaishnavi Balasubramanian Author-X-Name-First: Vaishnavi Author-X-Name-Last: Balasubramanian Author-Name: T. Frank Sunil Justus Author-X-Name-First: T. Frank Sunil Author-X-Name-Last: Justus Title: Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers Abstract: Electronic word-of-mouth (eWOM) plays a pivotal role in consumer decision-making and purchase behaviour. Given the limited research on actual eWOM providing behaviour in eWOM literature, this study aimed at exploring the factors influencing consumers to provide deep eWOM (reviews/comments) about their recently purchased mobile phone. A structured questionnaire administered to a sample of consumers in Chennai, India, yielded 243 valid responses. The results showed that 27.2% of the respondents provided deep eWOM about their mobile phones. The logistic regression analysis identified that a mix of eWOM perception (online opinion seeking, trust in eWOM, perceived review writing effort), consumption-based (extreme consumption experience, product involvement, brand resonance), personal (altruism), social (online social life) and demographic (gender) factors influenced the respondents' deep eWOM providing behaviour. Overall, the study results are a value-addition to eWOM motivations literature, offering numerous theoretical and practical implications to encourage deep eWOM providing behaviour of consumers. Journal: Int. J. of Electronic Marketing and Retailing Pages: 133-158 Issue: 2 Volume: 16 Year: 2025 Keywords: deep eWOM; eWOM provision; eWOM platforms; mobile phone reviews. File-URL: http://www.inderscience.com/link.php?id=144761 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:2:p:133-158 Template-Type: ReDIF-Article 1.0 Author-Name: Abhay Grover Author-X-Name-First: Abhay Author-X-Name-Last: Grover Author-Name: Nilesh Arora Author-X-Name-First: Nilesh Author-X-Name-Last: Arora Author-Name: Pooja Sharma Author-X-Name-First: Pooja Author-X-Name-Last: Sharma Title: Examining the influence of HEXACO personality traits on impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the context of Instagram commerce Abstract: This study examines the relationships between HEXACO personality traits, impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the Instagram commerce scenario. A conceptual framework is developed to hypothesise the relationship between HEXACO personality traits and different aspects of shopping behaviour. The questionnaire was thoroughly reviewed by an expert panel using a content validity index, followed by convergent and discriminant validity analysis using AMOS software. By using structural equation modelling, 852 relevant data points were analysed. This research contributes to the literature by creating and testing a new extended model of HEXACO personality and impulsive buying behaviour. The connection between impulsive buying behaviour and HEXACO personality traits (specifically emotionality, agreeableness, and openness to experience) is strengthened by the presence of an impulsive buying tendency. It is postulated that the mediating effect of impulsive buying tendency and perceived enjoyment amplifies the impact of HEXACO personality traits on impulse buying. Journal: Int. J. of Electronic Marketing and Retailing Pages: 241-268 Issue: 3 Volume: 16 Year: 2025 Keywords: Instagram commerce; HEXACO personality traits; impulse buying behaviour; IBB; perceived enjoyment; PE; impulse buying tendency; IBT. File-URL: http://www.inderscience.com/link.php?id=146173 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:3:p:241-268 Template-Type: ReDIF-Article 1.0 Author-Name: Meenakshi Sharma Author-X-Name-First: Meenakshi Author-X-Name-Last: Sharma Author-Name: Rajeev Srivastava Author-X-Name-First: Rajeev Author-X-Name-Last: Srivastava Title: The previous and future trend of social media marketing research: a bibliometric analysis Abstract: Marketers are tailoring their strategies to embrace the significant advantage of social media interaction. Considering the value of social media marketing in the corporate world and academic publication, it is necessary to understand the research trend of this field and to understand the future research directions in this field. The aim of this research is to examine the research landscape of the social media marketing field by using comprehensive bibliometric analysis. A total of 768 documents taken from the reputed database namely Web of Science (WoS) published within the last 12 years. The study will help to know the trend of publication, the top articles contributed in terms of journals, scholars, citations, and impact factors. It will also help to identify the trending topics relevant to authors, affiliations, and countries that have made contributions to the field of social media marketing and help young scholars to identify the conceptual structure of the topic as presented along with the social network structure of a particular scientific community, build a scope of additional research in this field and assist the marketers and practitioners to make decisions and build effective social media marketing strategies for customer acquisition towards sustainable business in this new digital age. Journal: Int. J. of Electronic Marketing and Retailing Pages: 269-291 Issue: 3 Volume: 16 Year: 2025 Keywords: social media marketing; bibliometrix; bibliometric analysis; research trends; biblioshiny; science mapping; performance analysis. File-URL: http://www.inderscience.com/link.php?id=146174 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:3:p:269-291 Template-Type: ReDIF-Article 1.0 Author-Name: Danaitun Pongpatcharatorntep Author-X-Name-First: Danaitun Author-X-Name-Last: Pongpatcharatorntep Author-Name: Worawit Janchai Author-X-Name-First: Worawit Author-X-Name-Last: Janchai Author-Name: Veeraporn Siddoo Author-X-Name-First: Veeraporn Author-X-Name-Last: Siddoo Title: Dried fruit demand analysis using the review tag function on the Chinese CBEC platform Abstract: Exporting countries for dried fruit have been severely impacted by the coronavirus outbreak. Many small- and medium-sized enterprises (SMEs) are trying to increase their sales through cross-border electronic commerce (CBEC), and understanding consumer preferences in this sector is critical. This study used the review tag function on the Chinese CBEC platform to identify the demand for dried fruit. Chinese consumers were selected for the case study investigation. Review tag results from 250 dried fruit products were collected from top sellers on the Chinese CBEC platform. A codebook was used to classify customer reviews, and the 4Cs were used as a classification framework. Results indicated that positive and negative tags were prevalent under the aspects of 'consumer' and 'cost'. The suggested approach and conclusions can help SME managers and marketers better understand the demands of Chinese consumers and use insights to enhance product quality and increase market share. Journal: Int. J. of Electronic Marketing and Retailing Pages: 292-314 Issue: 3 Volume: 16 Year: 2025 Keywords: text analysis; e-commerce; dried fruit industry; marketing theory; cross-border electronic commerce; CBEC. File-URL: http://www.inderscience.com/link.php?id=146175 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:3:p:292-314 Template-Type: ReDIF-Article 1.0 Author-Name: Deepika Author-X-Name-First: Author-X-Name-Last: Deepika Author-Name: Shashank Vikram Pratap Singh Author-X-Name-First: Shashank Vikram Pratap Author-X-Name-Last: Singh Author-Name: Mohinder Paul Author-X-Name-First: Mohinder Author-X-Name-Last: Paul Author-Name: Amarjeet Author-X-Name-First: Author-X-Name-Last: Amarjeet Author-Name: Abhimanyu Bhardwaj Author-X-Name-First: Abhimanyu Author-X-Name-Last: Bhardwaj Title: Explaining the linkage of dark sides of relationship marketing variables: an empirical investigation on selected Indian entrepreneurs Abstract: The current paper provides an empirical analysis of relationship marketing variables as well as the identified negative aspects of relationship marketing. The authors argue that if a partner has the opportunity to engage in opportunism, a negative side of the relationship emerges that outweighs the positive impact of the relationship marketing strategy and most favourable factors such as trust, gradually converting into identified dark side variables. A semi-structured questionnaire was circulated among businesspersons. CFA was performed on the usable data and after establishing the measurement model, Data imputation technique was used. Afterwards, moderation analysis was performed using process tool by Professor Hayes. The findings suggest the moderating impact of opportunism between trust, commitment and dark side factors. This implies that when parties tend to behave opportunistic, the favourable factors tend to turn into the dark side factor; thereby weakens the long-term relationship. Journal: Int. J. of Electronic Marketing and Retailing Pages: 336-359 Issue: 3 Volume: 16 Year: 2025 Keywords: relationship marketing; dark side constructs; trust; commitment; opportunism. File-URL: http://www.inderscience.com/link.php?id=146176 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:3:p:336-359 Template-Type: ReDIF-Article 1.0 Author-Name: Sudhir Bhatia Author-X-Name-First: Sudhir Author-X-Name-Last: Bhatia Author-Name: Nancy Jyani Author-X-Name-First: Nancy Author-X-Name-Last: Jyani Author-Name: Harbhajan Bansal Author-X-Name-First: Harbhajan Author-X-Name-Last: Bansal Title: Building brand trust via social media influencers: the role of vicarious product experience, perceived influencer credibility and congruence Abstract: The content posted by social media influencers is a crucial source of product information for the social media users. The study focused on brand trust formation via social media influencer mechanism and its subsequent impact on intent to purchase. We examined the effects of product experience offered via the content posted by the social media influencers, perceived influencer credibility, and congruence over brand trust by drawing a sample of 217 respondents who were active followers of any social media influencer. Findings indicate that vicarious product experience, perceived influencer credibility, and self-influencer congruency are strong predictors of brand trust. It has been demonstrated that brand trust has a significant positive impact on purchase intention. We examined an unexplored dimension of consumer behaviour wherein changing patterns of information acquisition, product evaluation via social media influencers, and vicarious product experience influence brand trust and purchase intention for the promoted product. Journal: Int. J. of Electronic Marketing and Retailing Pages: 315-335 Issue: 3 Volume: 16 Year: 2025 Keywords: social media influencer; vicarious product experience; VPE; brand trust; influencer credibility; influencer marketing. File-URL: http://www.inderscience.com/link.php?id=146182 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:3:p:315-335 Template-Type: ReDIF-Article 1.0 Author-Name: Jongdae Kim Author-X-Name-First: Jongdae Author-X-Name-Last: Kim Author-Name: Yun Kyung Oh Author-X-Name-First: Yun Kyung Author-X-Name-Last: Oh Author-Name: Jisu Yi Author-X-Name-First: Jisu Author-X-Name-Last: Yi Title: An analysis of the effect of COVID-19 on the usage of entertainment mobile applications Abstract: This study examines the effect of COVID-19 on consumer behaviour in the mobile-based entertainment industry. In particular, we demonstrate those consumers' COVID-19-induced psychological factors, such as fear of contagion and social deprivation, significantly affect entertainment-purposed consumer behaviour. We perform the fixed effects regression utilising mobile app-level usage data and COVID-19-related data. The results revealed that in the entertainment category, 'offline-to-online apps' usage decreased, while 'online-only apps' increased as the pandemic worsened. Furthermore, the usage of 'social functioning apps' increased because consumers pursued social presence during the pandemic. This study is among the first to examine the COVID-19-induced effect on consumer behaviour in the entertainment industry and one of the few to analyse mobile app usage during the pandemic. This study also contributes to the literature on offline-to-online consumption transition, showing that COVID-19 can accelerate the transition trend. Moreover, it can provide valuable insights to marketers, particularly those at the forefront of the pandemic. Journal: Int. J. of Electronic Marketing and Retailing Pages: 361-378 Issue: 4 Volume: 16 Year: 2025 Keywords: COVID-19; pandemic; e-marketing; mobile application; mobile marketing; entertainment industry; social deprivation; social presence. File-URL: http://www.inderscience.com/link.php?id=147480 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:4:p:361-378 Template-Type: ReDIF-Article 1.0 Author-Name: Kashif Farhat Author-X-Name-First: Kashif Author-X-Name-Last: Farhat Author-Name: Wajeeha Aslam Author-X-Name-First: Wajeeha Author-X-Name-Last: Aslam Author-Name: Syeda Nazneen Waseem Author-X-Name-First: Syeda Nazneen Author-X-Name-Last: Waseem Author-Name: Wardah Irfan Author-X-Name-First: Wardah Author-X-Name-Last: Irfan Title: Exploring determinants of brand loyalty: considering marketing mix and brand equity in FMCGs Abstract: This study aims to identify the impact of online advertising efforts and physical distribution intensity on perceived quality and brand awareness, and their impact on brand loyalty. In a total of 313 useful responses, collected from the shampoo consumers, structural equation modelling (SEM) was employed. The results revealed that online advertisement efforts and physical distribution intensity positively affect brand awareness and perceived quality. The results also exhibited that brand awareness and perceived quality significantly affect brand loyalty. The findings also revealed that, in the case of males, both online advertising efforts and physical distribution intensity have a substantial impact on brand awareness whereas physical distribution intensity is only predicting perceived quality. However, in the case of females, online advertising efforts have a significant impact only on perceived quality, and physical distribution intensity significantly affects brand awareness and perceived brand quality. The study offers various managerial and theoretical implications. Journal: Int. J. of Electronic Marketing and Retailing Pages: 398-419 Issue: 4 Volume: 16 Year: 2025 Keywords: brand loyalty; physical distribution intensity; online advertising attitude; brand awareness. File-URL: http://www.inderscience.com/link.php?id=147481 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:4:p:398-419 Template-Type: ReDIF-Article 1.0 Author-Name: Mark Ratilla Author-X-Name-First: Mark Author-X-Name-Last: Ratilla Author-Name: Sandeep Kumar Dey Author-X-Name-First: Sandeep Kumar Author-X-Name-Last: Dey Author-Name: Michael Adu Kwarteng Author-X-Name-First: Michael Adu Author-X-Name-Last: Kwarteng Author-Name: Miloslava Chovancova Author-X-Name-First: Miloslava Author-X-Name-Last: Chovancova Title: Motivations and consequences of psychological ownership in rental commerce: evidence from the Gen Z consumers Abstract: Grounded on the psychological ownership (PO) theory and generational cohort theory, the study examines the motivations shaping the PO of rental commerce offerings among Generation Z consumers. Distinct from prior studies, the work also examines PO's behavioural consequences particularly on perceived misbehaviour intentions and sustainable consumption behaviour. An online scenario-based survey was deployed for data collection, involving 256 Gen Z consumers in the Philippines. Partial least squares structural equation modelling (PLS-SEM) technique was used for data analysis. The findings suggest that self-identity and the sense of belonging positively and significantly affect PO of rental commerce offerings. Meanwhile, PO positively and significantly affects perceived misbehaviour intentions and sustainable consumption behaviour. The study argues that there is a need to reinforce PO formation to curtail misbehaviour tendencies, instil a sense of responsibility to protect and care for leased products, and nurture sustainable consumption behaviour. Journal: Int. J. of Electronic Marketing and Retailing Pages: 442-464 Issue: 4 Volume: 16 Year: 2025 Keywords: consumer misbehaviour; psychological ownership; PO; rental commerce; sharing economy; sustainable consumption. File-URL: http://www.inderscience.com/link.php?id=147482 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:4:p:442-464 Template-Type: ReDIF-Article 1.0 Author-Name: Amel Pintol Author-X-Name-First: Amel Author-X-Name-Last: Pintol Author-Name: Nereida Hadziahmetovic Author-X-Name-First: Nereida Author-X-Name-Last: Hadziahmetovic Title: The impact of social media marketing activities constructs on brand equity constructs in a developing economy market Abstract: Social media are today's essential marketing tools. This study investigates the relationship between the constructs of social media marketing activities (SMMA): entertainment, interaction, and trendiness with constructs of brand equity: brand awareness, and brand image. The quantitative method was used to investigate bottled water brands in Bosnia and Herzegovina, on a sample of 344 respondents, who are also users of social media and consumers of bottled water. Moreover, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) was executed to assess the reliability of the scales, while structural equation modelling (SEM) was used to evaluate the projected research hypotheses. The results reveal a significant positive influence of trendiness on brand awareness and brand image, while a significant negative influence of interaction on brand awareness and brand image. The study helps deepen the literature in the field of social media and brand equity and helps companies justify financing in social media marketing. Research in other countries, cultures, and industries may yield different results. Journal: Int. J. of Electronic Marketing and Retailing Pages: 379-397 Issue: 4 Volume: 16 Year: 2025 Keywords: social media marketing activities; SMMA; brand equity; a developing market; structural equation modelling; SEM. File-URL: http://www.inderscience.com/link.php?id=147483 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:4:p:379-397 Template-Type: ReDIF-Article 1.0 Author-Name: Tran Thi Ngoc Mai Author-X-Name-First: Tran Thi Ngoc Author-X-Name-Last: Mai Author-Name: Nguyen Thi Phuong Chi Author-X-Name-First: Nguyen Thi Phuong Author-X-Name-Last: Chi Title: The role of situational factors and purchase intention in actual purchase behaviour for organic food in Vietnam Abstract: The purpose of this paper is to examine the intention-behaviour relationship and the effects of situational factors on consumers' purchase behaviour toward organic food in Vietnam. Data from 202 respondents was collected using online and paper-based questionnaires. Based on the analysis of SEM-PLS, the results showed that visual merchandising and perceived behavioural control significantly enhance the purchase intention of consumers, which consequently has a positive influence on their actual purchase behaviour. Additionally, premium prices of organic food and limited availability are two situational factors that deter the actual purchase. The study has demonstrated the theoretical validity and the empirical applicability of the TPB model to the context of organic food consumption in a developing country. The findings have several important implications for organic food producers and policymakers to increase the popularity and consumption of organic food in Vietnam. Journal: Int. J. of Electronic Marketing and Retailing Pages: 420-441 Issue: 4 Volume: 16 Year: 2025 Keywords: organic food; purchase behaviour; purchase intention; situational factors; Vietnam. File-URL: http://www.inderscience.com/link.php?id=147484 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:4:p:420-441 Template-Type: ReDIF-Article 1.0 Author-Name: Vikas Chauhan Author-X-Name-First: Vikas Author-X-Name-Last: Chauhan Title: Understanding intention to recommend e-banking: a moderated mediation approach to analyse the role of customer satisfaction and perceived risk Abstract: The current work aims to comprehend consumers' intention to recommend (IR) innovative e-banking services comprehensively by analysing the moderating influence of perceived risk and the mediating effect of customer satisfaction (CS). The current research has integrated theories such as expectation confirmation theory (ECT), technology acceptance model (TAM), and user acceptance of hedonic information systems (UAHIS). Structural equation modelling was used to examine 721 usable responses collected from the Indian users of various e-banking platforms. Further, the study applied a moderated mediation approach to better predict IR by mediating the effect of CS and moderating the role of perceived risk. The findings revealed that expectation confirmation, perceived ease of use, perceived usefulness, and perceived enjoyment (PE) show a significant effect on recommendation intentions. These effects were mediated by CS which varied between high and low perceived risk in e-banking. Journal: Int. J. of Electronic Marketing and Retailing Pages: 465-489 Issue: 4 Volume: 16 Year: 2025 Keywords: intention to recommend; e-banking; internet banking; perceived enjoyment; perceived risk; moderated mediation; customer satisfaction. File-URL: http://www.inderscience.com/link.php?id=147493 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:4:p:465-489 Template-Type: ReDIF-Article 1.0 Author-Name: Falaq Mubashir Sahaf Author-X-Name-First: Falaq Mubashir Author-X-Name-Last: Sahaf Author-Name: Mushtaq Ahmed Siddiqi Author-X-Name-First: Mushtaq Ahmed Author-X-Name-Last: Siddiqi Title: Does social media marketing and customer engagement push customers towards purchase in online fashion industry in India? A moderated-mediated analysis Abstract: Social media marketing (SSM) is a new-age concept, and studies have proven its impact on the behaviour of consumers. However, rarely has the moderating impact of prior experience been highlighted. The current study is based on a mediation-moderation model in which customer engagement and prior customer experience, respectively, act as mediators and moderators in the relationship between SSM and customer purchase intention in the Indian e-commerce sector. The customers of digital sellers served as the population of the study. Convenience sampling and snowball sampling techniques were combined to collect the data. Primary data was collected through questionnaires. For analysing the structural model, PLS-SEM was used. Our study draws on the 'belief updating theory' and highlights the crucial fact that although there is an impact of SSM in engaging customers and influencing their purchase intention, as validated by the current study, this impact gets moderated by the customers' prior experiences. Journal: Int. J. of Electronic Marketing and Retailing Pages: 491-515 Issue: 5 Volume: 16 Year: 2025 Keywords: social media marketing; SSM; purchase intention; customer engagement; digital marketing; India. File-URL: http://www.inderscience.com/link.php?id=148659 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:5:p:491-515 Template-Type: ReDIF-Article 1.0 Author-Name: Rohit Bansal Author-X-Name-First: Rohit Author-X-Name-Last: Bansal Author-Name: Nishita Pruthi Author-X-Name-First: Nishita Author-X-Name-Last: Pruthi Title: Insights from bibliometric analysis on customer engagement in the banking industry Abstract: In this research, bibliometric analysis is done to review the literature related to customer engagement in the banking industry. Using performance analysis, performance of authors, countries and sources are assessed and under science mapping, bibliographic coupling and keyword co-occurrence analysis etc. techniques are used. This study is based on 133 research articles related to the time period of 2013-2022 extracted from the Scopus database. Findings revealed that Estrada-Guillén, M. is the most contributing authors, India is the most contributing country, <i>International Journal of Bank Marketing</i> is the most contributing journal. Five major themes that are identified through clustering are social media and customer engagement, mobile/digital banking and customer engagement, CSR and customer engagement, customer trust and customer engagement, and customer engagement and customer loyalty. It is also identified in this research that future research may revolve around open banking, culture-oriented banking, and smart and automated customer engagement. Journal: Int. J. of Electronic Marketing and Retailing Pages: 516-539 Issue: 5 Volume: 16 Year: 2025 Keywords: customer engagement; banking; mobile banking; customer experience; CSR; social media; bibliometric analysis. File-URL: http://www.inderscience.com/link.php?id=148660 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:5:p:516-539 Template-Type: ReDIF-Article 1.0 Author-Name: Mujianto Mujianto Author-X-Name-First: Mujianto Author-X-Name-Last: Mujianto Author-Name: Muhammad Ramaditya Author-X-Name-First: Muhammad Author-X-Name-Last: Ramaditya Author-Name: Hartoyo Hartoyo Author-X-Name-First: Hartoyo Author-X-Name-Last: Hartoyo Author-Name: Rita Nurmalina Author-X-Name-First: Rita Author-X-Name-Last: Nurmalina Author-Name: Eva Z. Yusuf Author-X-Name-First: Eva Z. Author-X-Name-Last: Yusuf Title: The role of relationship quality mediation in traditional retail shop loyalty in the digital transformation era Abstract: Traditional retail shop businesses in the new digital transformation era need long-term relationships with suppliers so that retail shops become loyal to suppliers. This study aims to analyse the factors of trust, commitment, and satisfaction in the relationship between retail shops and suppliers using structural equation modelling and also knowing the mediating role of trust, commitment, and satisfaction in B2B supplier relationships with traditional retail stalls with the Sobel test. There are 500 retail shop business owners participating as respondents. The study's found that the mediating role of trust, commitment, and satisfaction is enormous in the loyalty of traditional retail shops. In addition, the results of this study are unique because the relationship between suppliers and retail shops is a special B2B relationship. After all, satisfaction is a determining variable in the loyalty of retail shops to suppliers, while in other B2B relationships, trust and commitment factors determine loyalty. Journal: Int. J. of Electronic Marketing and Retailing Pages: 573-595 Issue: 5 Volume: 16 Year: 2025 Keywords: trust; commitment; satisfaction; loyalty; FMCG retail industry; structural equation modelling; SEM. File-URL: http://www.inderscience.com/link.php?id=148661 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:5:p:573-595 Template-Type: ReDIF-Article 1.0 Author-Name: Vijay Kumar Sharma Author-X-Name-First: Vijay Kumar Author-X-Name-Last: Sharma Author-Name: Manish Kumar Dwivedi Author-X-Name-First: Manish Kumar Author-X-Name-Last: Dwivedi Title: Consumers' perception and ranking of the significant factors for selecting an over-the-top video streaming platform Abstract: The study aims to explore, rank, and create composite relational factors that impact the consumers' decision to subscribe to an OTT platform and enable the OTT players to add new customers and retain existing customers in a stiffly competitive market. Exploratory factor analysis was conducted to explore the factors identified for making the constructs and test the validity and reliability through confirmatory factor analysis. Structural equation modelling was employed for testing the relationships between the variables. The outcome of the study showed that 'willingness to continue' is the most influential factor that comprises affordability of content, high engagement, and good marketing strategy whereas the 'OTT involvement' factor comprises emotional attachments, recommendation system, value for money, and free contents were considered as a less important factor by the consumers. The study would help the marketer to understand consumers' preferences by identifying various factors that influence them to make marketing decisions. Journal: Int. J. of Electronic Marketing and Retailing Pages: 596-616 Issue: 5 Volume: 16 Year: 2025 Keywords: over-the-top; OTT; OTT services; Indian OTT market; consumer behaviours; video streaming. File-URL: http://www.inderscience.com/link.php?id=148662 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:5:p:596-616 Template-Type: ReDIF-Article 1.0 Author-Name: Zoe Nguyen Author-X-Name-First: Zoe Author-X-Name-Last: Nguyen Author-Name: Tien Minh Dinh Author-X-Name-First: Tien Minh Author-X-Name-Last: Dinh Title: Influential celebrities through brand co-creation by music video: how does it change perceived brand quality and impact on purchase intention? Abstract: The objective of the study is to understand the effects, assess the influence of celebrities on brand engagement; user reviews of a MV co-created with the brand. Since then, have they changed anything in their overall brand quality perception and purchase intention? Is there any difference in outcome between the two generations Y and Z? The paper is conducted with qualitative and quantitative research methods, respectively. The most outstanding results are shown by evaluating the structural equation model (SEM). Research results show that all scales have reliability and convergence; all hypotheses are accepted, have positive effects in the same direction with path coefficients all above average. Research concepts are distinctive. The model does not have multi-collinearity. Mean values of five variables representing five research concepts are in the range (3-4) of the five-point Likert scale. In addition, there is a difference between the two generations with two variables attractive celeb. influencer and customer brand engagement. Regarding management implications, the research results help marketers and brand managers have a clearer view and have a more scientific. From there, it is possible to adjust and perfect the strategy and plan to build and develop the brand in the future. Journal: Int. J. of Electronic Marketing and Retailing Pages: 540-572 Issue: 5 Volume: 16 Year: 2025 Keywords: attractive celeb. influencer; ACI; co-creation; customer brand engagement; CBE; multi-sensory marketing; perceived brand quality; PBQ; purchase intention. File-URL: http://www.inderscience.com/link.php?id=148663 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:5:p:540-572 Template-Type: ReDIF-Article 1.0 Author-Name: Alzira Marques Author-X-Name-First: Alzira Author-X-Name-Last: Marques Author-Name: Marlene Lopes Author-X-Name-First: Marlene Author-X-Name-Last: Lopes Author-Name: Célia Santos Author-X-Name-First: Célia Author-X-Name-Last: Santos Title: How customer expectations drive loyalty to food delivery app brands Abstract: Consumers frequently use food delivery apps due to time constraints or the desire to explore diverse cuisines. These apps offer convenience and accessibility, but user loyalty is also shaped by factors such as ease of use, performance expectations, information quality, self-efficacy, and user enjoyment. This study analyses how user expectations contribute to brand loyalty in food delivery apps. A quantitative survey of 160 users was conducted, and data were analysed using structural equation modelling via Smart PLS. Results indicate that information quality and self-efficacy positively affect perceived ease of use; in turn, ease of use and self-efficacy influence performance expectations. Both performance and effort expectations significantly impact brand loyalty. Interestingly, information quality does not directly influence performance expectations, possibly due to users relying on external sources. The findings enhance understanding of user behaviour and provide insights for future research on digital food service platforms. Journal: Int. J. of Electronic Marketing and Retailing Pages: 1-22 Issue: 7 Volume: 16 Year: 2025 Keywords: food delivery app usage expectations; information quality; self-efficacy; revisit intention; word of mouth. File-URL: http://www.inderscience.com/link.php?id=149200 File-Format: text/html File-Restriction: Open Access Handle: RePEc:ids:ijemre:v:16:y:2025:i:7:p:1-22 Template-Type: ReDIF-Article 1.0 Author-Name: Fatma Choura Author-X-Name-First: Fatma Author-X-Name-Last: Choura Author-Name: Oussama Jemai Author-X-Name-First: Oussama Author-X-Name-Last: Jemai Title: Customer engagement in phygital retailing: study of antecedents and outcomes within the activity theory Abstract: This research aims to study customer engagement in the context of phygital stores within the theoretical framework of activity theory. Phygital retailing is a form of hybrid retail combining connected and physical stores. Phygital stores are physical but totally connected and automated spaces. The objective is to test the impact of perceived ease of use, perceived usefulness, need for interaction and social support on consumer engagement and the impacts that consumer engagement can have on attitude toward using new technology and its reuse intention. A quantitative survey was conducted among 230 customers of banking phygital agencies using face to face questionnaires in a real context of service purchasing. The results confirm the positive influence of perceived ease of use, perceived usefulness and need for interaction on consumer engagement. The social support is not supported as a significant antecedent of consumer engagement. Concerning the outputs, consumer engagement influences significantly attitude and reuse intention. This research advances the literature on retailing by studying the cognitive and behavioural dimensions of engagement with reference to the activity theory. Journal: Int. J. of Electronic Marketing and Retailing Pages: 621-645 Issue: 6 Volume: 16 Year: 2025 Keywords: phygital retail; customer engagement; activity theory; perceived ease of use; perceived usefulness; social interaction; attitude; reuse intention. File-URL: http://www.inderscience.com/link.php?id=149550 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:6:p:621-645 Template-Type: ReDIF-Article 1.0 Author-Name: Abdelhamid Bennani Author-X-Name-First: Abdelhamid Author-X-Name-Last: Bennani Author-Name: Hanae Qabil Author-X-Name-First: Hanae Author-X-Name-Last: Qabil Author-Name: Harit Satt Author-X-Name-First: Harit Author-X-Name-Last: Satt Title: Online buying behaviour during and post-COVID-19: evidence from an emerging market Abstract: This study aims to forecast the consumers' future online shopping intentions after the COVID-19 pandemic through consumers' insights and behaviours with their online shopping experience. Therefore, the study attempts to examine the mediating role of e-customer satisfaction on expected e-service quality and perceived e-service quality that was conducted in the B2C context within the booming e-commerce industry in Morocco. This study employed a conceptual framework that combines factors from the American Customer Satisfaction Index and factors from the planned behaviour theory to evaluate customer satisfaction in the e-context as a mediator in several relationships. The study used 411 respondents to evaluate the suggested model using SmartPLS. The empirical results provide evidence on the significant impact of e-customer satisfaction on attitude towards online shopping, while it also has a mediating effect on its antecedents; expected e-service quality and perceived service quality. The prevailed framework confirms that all relationships between the constructs; expected e-service quality, perceived e-service quality, attitude toward online and e-customer satisfaction are highly significant. Moreover, attitude toward online has a significant positive impact on consumers switching intentions. Journal: Int. J. of Electronic Marketing and Retailing Pages: 672-693 Issue: 6 Volume: 16 Year: 2025 Keywords: consumer behaviour; online shopping; service quality; customer satisfaction; SmartPLS; COVID-19. File-URL: http://www.inderscience.com/link.php?id=149551 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:6:p:672-693 Template-Type: ReDIF-Article 1.0 Author-Name: Meziyet Uyanik Author-X-Name-First: Meziyet Author-X-Name-Last: Uyanik Title: The role of brand attitude and source credibility in the relationships between eWOM communication and brand preference: a moderated mediation analysis Abstract: This study examines the relationship between eWOM communication and brand preference in social networking sites in the context of the mediating role of brand attitude and the moderating role of perceived credibility towards the eWOM message source. Determining the role of moderating and mediating variables in investigating the potential effect of social media communication, which has become an essential part of individual and mass communication, on consumer behaviour is vital in understanding the conditions under which eWOM messages have an effect. The data collected from 405 participants through a questionnaire were analysed using the SPSS PROCESS macro based on the bootstrap method. The results reveal a positive relationship between eWOM messages and brand attitude; this relationship was stronger when perceived source trustworthiness was higher. The study concluded that the indirect effect of eWOM messages on brand preference systematically changes based on the source trustworthiness perceived by the person. Moreover, eWOM messages do not affect brand preference among users with equal brand attitudes. Thus, the study contributes to a more detailed understanding of the effects of social eWOM messages on consumer attitudes and behaviours. The findings' theoretical and managerial implications are discussed in the last section. Journal: Int. J. of Electronic Marketing and Retailing Pages: 725-756 Issue: 6 Volume: 16 Year: 2025 Keywords: brand preference; brand attitude; source credibility; eWOM; social eWOM; social networking sites; SNSs. File-URL: http://www.inderscience.com/link.php?id=149552 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:6:p:725-756 Template-Type: ReDIF-Article 1.0 Author-Name: Kathryn De Luca Author-X-Name-First: Kathryn De Author-X-Name-Last: Luca Author-Name: Sigi Goode Author-X-Name-First: Sigi Author-X-Name-Last: Goode Author-Name: Dennis Hart Author-X-Name-First: Dennis Author-X-Name-Last: Hart Title: A positive self-congruence theoretic view of shopping mall consumers' perceived risk in mobile commerce intentions Abstract: Shopping malls and mobile commerce both give consumers access to a large range of retailers. However, recent disruption, including COVID, has seen a rise in mobile commerce use for online shopping. This study examines how shopping mall consumers perceive m-commerce. Most prior explanations of m-commerce risk and attitude have adopted a usefulness approach. Despite the highly personal nature of smartphones and mobile devices, the role of the consumer's sense of self has not been tested. The paper tests a model of m-commerce use intention based on usefulness, risk and self-congruence theory. The study uses a face-to-face intercept survey 127 shopping mall consumers to understand mall consumers' perceptions. The results show that self-congruence can have a stronger effect than usefulness factors, affecting both perceived risk (β = -0.20, p < 0.001) and attitude (β = 0.33, p < 0.05), and indirectly affects intention to use m-commerce (β = 0.16, p < 0.001). Perceived self-congruence is a useful addition to attitudinal models in consumer research, because our results show that self-congruence has a dominant effect on m-commerce risk attitudes. Journal: Int. J. of Electronic Marketing and Retailing Pages: 646-671 Issue: 6 Volume: 16 Year: 2025 Keywords: shopping mall consumers; mobile commerce; risk; intention; self-congruence. File-URL: http://www.inderscience.com/link.php?id=149553 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:6:p:646-671 Template-Type: ReDIF-Article 1.0 Author-Name: Zübeyir Çelik Author-X-Name-First: Zübeyir Author-X-Name-Last: Çelik Author-Name: İbrahim Aydın Author-X-Name-First: İbrahim Author-X-Name-Last: Aydın Author-Name: Kaan Yiğenoğlu Author-X-Name-First: Kaan Author-X-Name-Last: Yiğenoğlu Author-Name: Ayhan Cesur Author-X-Name-First: Ayhan Author-X-Name-Last: Cesur Title: An empirical study on consumers' intentions to use and WOM communication intentions for product deliveries by drone Abstract: This study aims to explain consumer attitudes and intentions towards product delivery by drone. In the study, a model successfully tested in order to understand consumers' attitudes towards drone delivery, usage intention and word of mouth communication. Perceived trust, functionality, hedonism, perceived risk and perceived innovativeness variables were also used in the model. In the study, the effects of some variables on each other were studied for the first time. An online survey was used to gather information from 385 Türkiye residents. While collecting data, list-based survey and sampling method were used. The results show that hedonism has a positive effect on attitude. Additionally, it has been seen that functionality has a positive effect on attitude and perceived trust. It has been understood that perceived trust also has a positive effect on attitude. Attitude has also been found to have a positive effect on the intention to use and WOM. Journal: Int. J. of Electronic Marketing and Retailing Pages: 694-724 Issue: 6 Volume: 16 Year: 2025 Keywords: attitude; intention to use; perceived risk; product delivery by drone; Türkiye; WOM. File-URL: http://www.inderscience.com/link.php?id=149554 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:16:y:2025:i:6:p:694-724