Template-Type: ReDIF-Article 1.0
Author-Name: Ayhan Akpınar
Author-X-Name-First: Ayhan
Author-X-Name-Last: Akpınar
Author-Name: Muhammet Ali Tiltay
Author-X-Name-First: Muhammet Ali
Author-X-Name-Last: Tiltay
Title: What we know and do not know about video games as marketers: a review and synthesis of the literature
Abstract:
The video game industry (VGI) has evolved considerably, transitioning from a niche market to a substantial sector. The VGI's magnitude and the societal implications tied to video game consumption have naturally piqued the interest of scholars in marketing and consumer behaviour. This research serves a dual purpose: firstly, it consolidates existing VG literature by evaluating articles, concepts, and methodologies, systematically tracing their evolution; secondly, it outlines potential directions and implications for forthcoming research. Within this literature, a predominant focus lies on articles investigating purchase decisions concerning VGs, followed by those exploring the integration of video game consumption into broader social contexts. Notably, a limited number of articles delve into player-game interactions and experiences within gaming worlds. This imbalance can be attributed to the fact that such inquiries are often suited to psychology and multidisciplinary journals, while the marketing discipline has predominantly addressed the VGI from a marketing management standpoint.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 733-766
Issue: 6
Volume: 15
Year: 2024
Keywords: video games; literature review; video game industry; VGI; entertainment; computer games.
File-URL: http://www.inderscience.com/link.php?id=141829
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:6:p:733-766

Template-Type: ReDIF-Article 1.0
Author-Name: Aakash Kamble
Author-X-Name-First: Aakash
Author-X-Name-Last: Kamble
Author-Name: Smita Mehendale
Author-X-Name-First: Smita
Author-X-Name-Last: Mehendale
Author-Name: Supriya Desai
Author-X-Name-First: Supriya
Author-X-Name-Last: Desai
Author-Name: Devidas Golhar
Author-X-Name-First: Devidas
Author-X-Name-Last: Golhar
Title: The role of perceived security, perceived compatibility, and perceived user experience in intentions to use mobile payment services by Generation Z consumers
Abstract:
Mobile technologies have rapidly expanded across the corners of the world by reaching out to customers and easing their lives. Particularly in emerging economies like India, mobile-based payments services are the fastest-growing services where high acceptance of the same has been seen and predicted in the coming years. In this study, an extended technology acceptance model (TAM) is used for understanding customer acceptance of mobile payment services, describing consumer acceptance of mobile payment services by Generation Z consumers. A total of 463 individuals were surveyed. Structural equation modelling (SEM) was used to check the proposed model and also the interrelationships among the constructs. The results showed that perceived usefulness, user experience, and perceived compatibility affect mobile payments' adoption by consumers positively. Amongst all variables studied, perceived compatibility (0.63) ranked highest based on its impact on the adoption of services related to mobile payments.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 541-557
Issue: 5
Volume: 15
Year: 2024
Keywords: Generation Z; mobile payments; technology acceptance model; TAM; perceived compatibility; user experience.
File-URL: http://www.inderscience.com/link.php?id=140811
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:5:p:541-557

Template-Type: ReDIF-Article 1.0
Author-Name: Bee Lian Song
Author-X-Name-First: Bee Lian
Author-X-Name-Last: Song
Author-Name: Chee Yoong Liew
Author-X-Name-First: Chee Yoong
Author-X-Name-Last: Liew
Author-Name: Muthaloo Subramaniam
Author-X-Name-First: Muthaloo
Author-X-Name-Last: Subramaniam
Author-Name: Salwa Ahamad
Author-X-Name-First: Salwa
Author-X-Name-Last: Ahamad
Title: The effect of social media marketing on consumers' purchase intention of organic food: the role of perceived value, trust and social identity
Abstract:
The purpose of the study is to investigate the effect of social media marketing on consumers' purchase intention of organic food through perceived value, trust and social identity. Four dimensions of social media marketing comprising informativeness, interaction, customisation and electronic word-of-mouth are examined as antecedents to perceived value. Perceived value is placed as antecedent to trust and social identity, which influence purchase intention. Through quantitative method, a self-administered questionnaire survey was used to collect data from 502 organic food consumers in Malaysia. Structural equation modelling (SEM) was applied for data analysis. Results highlight that informativeness, interaction, and electronic word-of-mouth have positive effects on perceived value. Customisation has no significant effect on perceived value. Perceived value has positive effect on trust and social identity, which leads to subsequent positive influence on purchase intentions. The findings may assist organic food retailers or producers in developing and implementing effective social media marketing strategies.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 519-540
Issue: 5
Volume: 15
Year: 2024
Keywords: social media marketing; organic food; perceived value; trust; social identity; electronic word-of-mouth; purchase intention; structural equation modelling; SEM.
File-URL: http://www.inderscience.com/link.php?id=140812
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:5:p:519-540

Template-Type: ReDIF-Article 1.0
Author-Name: Amir Reza Konjkav Monfared
Author-X-Name-First: Amir Reza Konjkav
Author-X-Name-Last: Monfared
Author-Name: Milad Mohebali Malmiri
Author-X-Name-First: Milad Mohebali
Author-X-Name-Last: Malmiri
Author-Name: Mohammadreza Barootkoob
Author-X-Name-First: Mohammadreza
Author-X-Name-Last: Barootkoob
Author-Name: Mohammadreza Keshavarz
Author-X-Name-First: Mohammadreza
Author-X-Name-Last: Keshavarz
Title: Customer brand engagement in emerging businesses: antecedents and consequences
Abstract:
The purpose of this research is to identify the antecedents (social presence, customer involvement and customer satisfaction) and consequences (brand experience, EWOM, brand trust, brand usage intention and brand loyalty) of CBE in emerging businesses. Data for this research was collected from 300 customers of Snapp brand (an Iranian online transportation service). The reliability of the questionnaire was examined and confirmed by using Cronbach's alpha coefficient and composite reliability. The factor loading of the questions and average variance extracted (AVE) was calculated to examine the validity of the questionnaire which confirmed the validity of the research tool. Structural equation modelling was used to analyse the research data. The research findings indicated that social presence and customer satisfaction are predictors of CBE. However, customer involvement did not have significant effect on CBE. The findings also showed that CBE had a significant effect on brand experience, EWOM, trust, usage intention and loyalty.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 580-599
Issue: 5
Volume: 15
Year: 2024
Keywords: customer brand engagement; electronic word of mouth; brand trust; brand loyalty.
File-URL: http://www.inderscience.com/link.php?id=140813
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:5:p:580-599

Template-Type: ReDIF-Article 1.0
Author-Name: Shagun Jain
Author-X-Name-First: Shagun
Author-X-Name-Last: Jain
Author-Name: Tina Shivnani
Author-X-Name-First: Tina
Author-X-Name-Last: Shivnani
Author-Name: Jampala Maheshchandra Babu
Author-X-Name-First: Jampala Maheshchandra
Author-X-Name-Last: Babu
Title: An analysis of consumer perception towards supermarket and online shopping: a systematic review 
Abstract:
The study's primary purpose here is to identify the perception held by consumers toward the supermarkets and online shopping platforms. The traditional organised retail stores (supermarkets) gained popularity for shopping, however, with the advent of technology, online shopping channels have been highly preferred by consumers in recent times. Although the past literature is abundant, with studies affecting consumers' perception of the two modes of shopping, a comparative analysis based on them is lacking. This study addresses this gap and conducts a systematic review followed by the PRISMA method. The study identifies three sets of factors for consumer perception towards supermarkets includes ambience, quality and price and online shopping includes perceived risk and trust, word-of-mouth effectiveness and the website design. The study overall is able to put forward the key factors that have been established to cause a significant impact on consumer perception and can be used for future research.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 161-180
Issue: 2
Volume: 15
Year: 2024
Keywords: consumer; perception; supermarkets; shopping; online.
File-URL: http://www.inderscience.com/link.php?id=136974
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:2:p:161-180

Template-Type: ReDIF-Article 1.0
Author-Name: Y. Anjel Raj
Author-X-Name-First: Y. Anjel
Author-X-Name-Last: Raj
Author-Name: J. Hemalatha
Author-X-Name-First: J.
Author-X-Name-Last: Hemalatha
Author-Name: K. Mohamed Jasim
Author-X-Name-First: K. Mohamed
Author-X-Name-Last: Jasim
Title: Validating the potential measures of e-brand trust and e-brand loyalty: an examination using SEM
Abstract:
The primary objective of this study is to examine the relationship between e-brand attributes with e-brand trust and e-brand loyalty through qualitative analysis. The e-brand attributes which include e-WOM quality, e-tail brand experience, customer value proposition and re-purchase intention are employed as independent variables whereas e-brand trust is employed as mediating variable and e-brand loyalty as a dependent variable. Structured questionnaire was employed to collect data for the study. Content and construct validity of the questionnaire was established and reliability was measured using Cronbach's alpha and found to be 0.851. Data collected were analysed using statistical techniques such as factor analysis and structural equation modelling. This research contributes to the most promising and underexplored area of e-brand trust and e-brand loyalty. Further, the findings of this research will be useful for brand managers of organisations that have online market presence to enhance the trust and loyalty of online customers. This will ultimately increase the e-brand equity of the organisation.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 600-620
Issue: 5
Volume: 15
Year: 2024
Keywords: e-WOM quality; e-tail experience; customer value proposition; e-brand trust; e-brand loyalty; repurchase intention.
File-URL: http://www.inderscience.com/link.php?id=140814
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:5:p:600-620

Template-Type: ReDIF-Article 1.0
Author-Name: Negin Sangari
Author-X-Name-First: Negin
Author-X-Name-Last: Sangari
Author-Name: Zhaleh Alizadeh
Author-X-Name-First: Zhaleh
Author-X-Name-Last: Alizadeh
Author-Name: Fatemeh Alizadeh
Author-X-Name-First: Fatemeh
Author-X-Name-Last: Alizadeh
Author-Name: Shib Sankar Sana
Author-X-Name-First: Shib Sankar
Author-X-Name-Last: Sana
Title: Role of internal brand equity and brand citizenship behaviour on customer's satisfaction
Abstract:
The objectives of this proposed article are to explore the direct and indirect effects of employee-based brand equity on customer satisfaction with the mediation of employee's satisfaction and brand citizenship behaviour as brand equity benefits. The statistical population of this applied descriptive study consisted of all behind-the-counter employees and managers of Shahr Bank branches in Karaj who had also accounts in this bank. The sample consisted of 384 individuals selected through available sampling. The legitimacy of the survey was confirmed over construct and content validity, and its reliability was confirmed by using the Cronbach's alpha coefficient. For data analysis, construct equation modelling (CEM) was used with the PLS software. The results indicated that employee-based brand equity (brand knowledge, brand commitment, and role clarity) has a positive effect on customer satisfaction. Employee-based brand equity benefits along with the elements of brand citizenship behaviour and employee satisfaction affect customer satisfaction positively.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 558-579
Issue: 5
Volume: 15
Year: 2024
Keywords: internal brand equity; customer satisfaction; brand equity benefits; employee satisfaction; brand citizenship behaviour; construct equation modelling; CEM.
File-URL: http://www.inderscience.com/link.php?id=140815
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:5:p:558-579

Template-Type: ReDIF-Article 1.0
Author-Name: S. Sri Hari
Author-X-Name-First: S. Sri
Author-X-Name-Last: Hari
Author-Name: S. Porkodi
Author-X-Name-First: S.
Author-X-Name-Last: Porkodi
Author-Name: R. Saranya
Author-X-Name-First: R.
Author-X-Name-Last: Saranya
Author-Name: N. Vijayakumar
Author-X-Name-First: N.
Author-X-Name-Last: Vijayakumar
Title: Intelligent model to improve the efficacy of healthcare content marketing by auto-tagging and exploring the veracity of content using opinion mining 
Abstract:
Digital content is favourably useful for sales and marketing industries and the healthcare industry is no exception. Most user seeks medical advice for treatment as well as health information by crawling and analysing the information on the web. The digital content must be highly trustworthy in the healthcare domain as it involves the health of a human. This paper presents an intelligent model that intends to analyse the relevancy and reliability of the content by applying sentimental analysis to the readers' comments. The model applies relevancy computation for analysing the content, enhanced lexicon analyser for scoring the words, maximum entropy model for classification and computes the veracity score. Based on the computed score, the content can be recommended to the readers and auto-tagged effectively. The result analysis made with the healthcare contents proves the effective performance of the proposed model in analysing the reliability of the information.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 240-260
Issue: 2
Volume: 15
Year: 2024
Keywords: healthcare content marketing; opinion mining; sentiment analysis; content relevancy; content reliability; auto-tagging; maximum entropy model.
File-URL: http://www.inderscience.com/link.php?id=136978
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:2:p:240-260

Template-Type: ReDIF-Article 1.0
Author-Name: Abu Bashar
Author-X-Name-First: Abu
Author-X-Name-Last: Bashar
Author-Name: Shalini Singh
Author-X-Name-First: Shalini
Author-X-Name-Last: Singh
Author-Name: Vivek Kumar Pathak
Author-X-Name-First: Vivek Kumar
Author-X-Name-Last: Pathak
Title: Modelling the antecedents of online impulse buying in cross-cultural context 
Abstract:
The modelling of antecedents of online impulse buying is carried out in cross-cultural context. Structural equation modelling (SEM) using AMOS is used to validate the hypothesised relationship between urge to buy impulsively (UBI), its antecedents, and online impulse buying. A sample of 650 of Indian and Bahraini (India - 405, Bahrain - 245) customers are collected through online survey using structured questionnaire. The construct UBI is measured with its antecedent online sales promotion, personal factor, and website quality. Culture is used as a moderating variable and found significant in moderating the relationships in both cultures. This model can be useful for the e-commerce firms offering their products online. Online impulse buying has not been much investigated in cross-cultural context which makes this study unique and novel. This study will fill the knowledge gap in cross-cultural online impulse buying literature.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 139-160
Issue: 2
Volume: 15
Year: 2024
Keywords: online impulse buying; SEM; cross-culture; urge to buy impulsively; UBI; website quality; WQ.
File-URL: http://www.inderscience.com/link.php?id=136979
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:2:p:139-160

Template-Type: ReDIF-Article 1.0
Author-Name: Tanya Singh
Author-X-Name-First: Tanya
Author-X-Name-Last: Singh
Author-Name: Shivendra Kumar Pandey
Author-X-Name-First: Shivendra Kumar
Author-X-Name-Last: Pandey
Title: Effects of seamless omnichannel experience on customer behavioural outcomes
Abstract:
Creating a seamless experience (SE) across all touchpoints has become a challenge for omnichannel retailers. Therefore, it is imperative for retailers to understand SE and its effects on crucial customer behaviours. The objective of the current study is to examine the impact of SE on the behavioural outcomes of customers in India. Partial least squares (PLS) two-stage approach was used to perform structural equation modelling (SEM). The results revealed that SE positively correlates with customer repurchase intention (RI), word of mouth (WOM), customer influence behaviour, and brand love (BL). Social media has a significant role during omnichannel shopping, customer comments can be highly influential in making or breaking the image of a retailer. Retailers should therefore encourage customers' engagement in the omnichannel purchasing process by designing a pleasurable and smooth shopping experience.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 621-638
Issue: 5
Volume: 15
Year: 2024
Keywords: SE; omnichannel retailing; consumer behaviour; customer satisfaction; customer touchpoints.
File-URL: http://www.inderscience.com/link.php?id=140819
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:5:p:621-638

Template-Type: ReDIF-Article 1.0
Author-Name: Kohail Younes
Author-X-Name-First: Kohail
Author-X-Name-Last: Younes
Title: Salespeople's psychological antecedents of sales force automation adoption and use in the industrial healthcare setting 
Abstract:
This study aims to test the effect of salespeople's psychological factors on sales force automation (SFA) adoption and use in the industrial healthcare industry. SEM was used to analyse a sample of 93 salespeople in the healthcare industry. The novelty of this research is that it contributes to SFA literature from two sides. First, it examines the psychological antecedents that influence SFA adoption and use. Second, it tests the effect of psychological antecedents that influence the salesforce adoption and use in a specific context, 'the healthcare industry'. Findings show that attitude toward change has a negative effect on SFA adoption and use, while self-efficacy and personal innovativeness positively affect SFA adoption and use. The study has some limitations such as sample size, number of constructs, data collection design. Findings of this study can help managers to develop the relevant training and recruitment strategies that encourage the SFA adoption and use.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 203-222
Issue: 2
Volume: 15
Year: 2024
Keywords: salespeople; attitude toward change; sales force automation; SFA; creative self-efficacy; personal innovativeness.
File-URL: http://www.inderscience.com/link.php?id=136980
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:2:p:203-222

Template-Type: ReDIF-Article 1.0
Author-Name: Saptarshi Bhattacharya
Author-X-Name-First: Saptarshi
Author-X-Name-Last: Bhattacharya
Author-Name: Rajendra Prasad Sharma
Author-X-Name-First: Rajendra Prasad
Author-X-Name-Last: Sharma
Author-Name: Ashish Gupta
Author-X-Name-First: Ashish
Author-X-Name-Last: Gupta
Title: Consumer perception regarding the ethics of online retailing: a review, synthesis, and future research directions
Abstract:
The study is a systematically structured review of the academic literature on consumer perception regarding the ethics of online retailing (CPEOR). It analyses the thematic research developments during the last two decades. The authors reviewed quality papers published in eight academically recognised business management databases and classified the CPEOR literature in five broad areas, i.e., ethical issues related to marketing strategy, website dimensions on online retailing ethics, online consumer decision making, consumers' perceptions of online retailer's ethics, and the consumer characteristics influencing ethical/unethical consumption. A thorough analysis of research papers establishes that CPEOR influences customer behaviour and e-retailer performance. The proposed framework depicts the antecedents and consequences as potential themes for future studies. Due to limitations of empirical validation, future researchers can test the proposed framework. The generalisation of CPEOR study findings offers valuable insights to the online retail managers and researchers with directions for further research.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 181-202
Issue: 2
Volume: 15
Year: 2024
Keywords: CPEOR; online retailing; ethics; privacy; security; consumer perception; systematic literature review.
File-URL: http://www.inderscience.com/link.php?id=136981
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:2:p:181-202

Template-Type: ReDIF-Article 1.0
Author-Name: Manijeh Bahrainizad
Author-X-Name-First: Manijeh
Author-X-Name-Last: Bahrainizad
Title: The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study
Abstract:
One of the atmospheric factors of a website is colour, which is a solid element to attract visitors. This study aims to measure the effect of background colour on online retailers' websites on consumers' responses. This study is an experimental method based on the post-test design and performed online. For this experiment, laptop retailing websites with different background colour statuses based on hue, saturation, and brightness were designed and a convenience sample randomly visited these retailers. Data analysis have performed through ANOVA analysis. The findings indicate that the background colour of online retailers based on the hue, saturation level, and brightness can cause different cognitive responses and arousal emotions in people but does not create a distinct pleasure emotion. In this study, we answer some of the ambiguities about the effect of online retailing background colour on consumers' cognitive reaction, arousal and pleasure emotion. The paper contributes valuable research suggestions for both practitioners of online stores and marketing academics.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 288-307
Issue: 3
Volume: 15
Year: 2024
Keywords: background colour; online retailing; cognitive reaction; arousal emotion; pleasure emotion.
File-URL: http://www.inderscience.com/link.php?id=138296
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:3:p:288-307

Template-Type: ReDIF-Article 1.0
Author-Name: Sunil Hazari
Author-X-Name-First: Sunil
Author-X-Name-Last: Hazari
Title: Understanding loyalty towards Facebook and the mediating role of trust: an expectation confirmation theory perspective
Abstract:
Facebook is the dominant social media network widely used by individuals and businesses for communication and commerce. Despite controversial issues such as data privacy and misinformation, users and businesses have remained loyal to Facebook. Other niche social networks have managed to gain market share from Facebook by providing better technology and more relevant content to users. The purpose of this research was to investigate determinants of social media loyalty, which include engagement, satisfaction, value, and the mediating role of trust on loyalty for Facebook users. This study used a multi-generational sample of 400 Facebook users. A conceptual model was developed using the theoretical lens of expectation confirmation theory to understand Facebook loyalty and related constructs. Structured equation modelling was used to test the research hypotheses. Results showed a significant relationship between satisfaction and trust but did not show a relationship between trust and loyalty. However, it was found that trust mediated the relationship between Facebook experience and loyalty. The study extends the expectation confirmation theory using the context of Facebook. It provides researchers and marketers with theoretical and practical insights to better understand how loyalty is impacted by engagement, satisfaction, value, and trust.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 261-287
Issue: 3
Volume: 15
Year: 2024
Keywords: Facebook marketing; social media; user experience; loyalty; trust; engagement.
File-URL: http://www.inderscience.com/link.php?id=138297
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:3:p:261-287

Template-Type: ReDIF-Article 1.0
Author-Name: Rand Al-dmour
Author-X-Name-First: Rand
Author-X-Name-Last: Al-dmour
Author-Name: Sameh Kamal
Author-X-Name-First: Sameh
Author-X-Name-Last: Kamal
Author-Name: Hani Al-dmour
Author-X-Name-First: Hani
Author-X-Name-Last: Al-dmour
Author-Name: Ra'ed Masadeh
Author-X-Name-First: Ra'ed
Author-X-Name-Last: Masadeh
Author-Name: Raghda Alfaouri
Author-X-Name-First: Raghda
Author-X-Name-Last: Alfaouri
Title: The influence of the web-based factors on women's online purchase decision of cosmetic products
Abstract:
This study aims at finding out the influence of the web-based factors on women's online purchase decision of cosmetic products in a developing country such as Jordan. Three web-based interrelated major factors were selected as the most common factors affecting online buying behaviour: website transactional factor, product factor and website features factor. A total of 291 Jordanian women who buy cosmetic products online were reached. The results of the study have revealed that the three web-based interrelated factors are positively associated with women online buying behaviour of cosmetic products in Jordan, and the two most important were: the website transactional factor and product-related factor. Furthermore, the relative importance of these three factors significantly varies among the respondents based on their monthly income and their level of education but was insignificantly different due to their age groups and marital status. In the final section, theoretical and practical recommendations were suggested.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 350-369
Issue: 3
Volume: 15
Year: 2024
Keywords: cosmetics; online purchase; women; website transactional factor; product factor and website features factor; Jordan.
File-URL: http://www.inderscience.com/link.php?id=138298
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:3:p:350-369

Template-Type: ReDIF-Article 1.0
Author-Name: Vipul Patel
Author-X-Name-First: Vipul
Author-X-Name-Last: Patel
Author-Name: Pradeep Kautish
Author-X-Name-First: Pradeep
Author-X-Name-Last: Kautish
Author-Name: Naresh K. Patel
Author-X-Name-First: Naresh K.
Author-X-Name-Last: Patel
Title: Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value
Abstract:
Augmented reality (AR) apps are rapidly gaining attention from both users and retailers in India. The purpose of the paper is to examine how quality of AR apps affect consumer brand engagement, which eventually leads to a positive word of mouth and purchase intention, as well as moderating role of perceived brand value among consumers in India - an emerging market in Asian region. An online survey was used to collect data from 428 respondents having experience of AR apps to test the path model. The analysis confirmed five dimensions of quality of AR apps, and they have a positive impact on customer brand engagement. Results also suggest the moderating effect of perceived brand value over customer brand engagement in positive WoM and purchase intent. The paper provides new insights for retailers on the implementation of AR apps at the point of sale.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 330-349
Issue: 3
Volume: 15
Year: 2024
Keywords: AR apps; quality dimensions; customer brand engagement; CBE; perceived value of brand; moderation; emerging market; India.
File-URL: http://www.inderscience.com/link.php?id=138299
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:3:p:330-349

Template-Type: ReDIF-Article 1.0
Author-Name: Nor Azimah Kamaruddin
Author-X-Name-First: Nor Azimah
Author-X-Name-Last: Kamaruddin
Author-Name: Lennora Putit
Author-X-Name-First: Lennora
Author-X-Name-Last: Putit
Author-Name: Amily Fikry
Author-X-Name-First: Amily
Author-X-Name-Last: Fikry
Title: I like, I don't like, I don't know: consumers' attitude towards marketing content in social media from Gen Y glasses
Abstract:
This study aims to explore Gen Y social media (SM) users' attitude towards advertising contents. A qualitative approach is applied using focus group discussions (FGDs), and data analyses are carried out via a constant comparative method. Findings revealed three dominant themes such as positive, negative, and vague attitudes respectively. These attitudes were influenced by appeals used in the advertising contents, and consumers would share them based on whether they liked, disliked, or feeling vague towards the said content. Significant academic and practical contributions within SM marketing were observed. Firstly, attitude is often seen in two categories, namely, likes and dislikes, whilst at the same time, a new category emerges, to which consumers are also experiencing vague feelings towards the marketing content on SM. Secondly, companies can further develop more effective marketing strategies because of their ability to better understand the potential target market acceptance towards advertising contents created.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 308-329
Issue: 3
Volume: 15
Year: 2024
Keywords: attitude toward the marketing content; viral marketing; viral behaviour; social media marketing; focus group discussion; FGD.
File-URL: http://www.inderscience.com/link.php?id=138300
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:3:p:308-329

Template-Type: ReDIF-Article 1.0
Author-Name: Jens K. Perret
Author-X-Name-First: Jens K.
Author-X-Name-Last: Perret
Title: Who influences the influencer - a network analytical study of an influencer's peer-based importance
Abstract:
In contrast to studies focusing on determinants of influencers' relevance which are limited to mostly qualitative discussions, this study focuses on the similarity between social media influencers as relevant figures of a network and the mathematical study of social networks, i.e., the use of network statistics and centrality measures. A dataset of 255 influencers spanning a period of four years from the field of women's fashion present on the social media platform Instagram has been used to empirically determine a model of an influencer's relative importance in the network of its peers. By using regression analysis (panel and cross-sectional) as well artificial neural networks, the importance of the four main factors: followers, reach, engagement rate and posting frequency can consistently be established as well as their causal effects and the path dependency of an influencer's importance across years.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 370-392
Issue: 3
Volume: 15
Year: 2024
Keywords: social media; Instagram; influencer; eigenvector centrality; network; social network analysis; women's fashion; panel data; regression; artificial neural networks; fashion.
File-URL: http://www.inderscience.com/link.php?id=138301
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:3:p:370-392

Template-Type: ReDIF-Article 1.0
Author-Name: Zübeyir Çelik
Author-X-Name-First: Zübeyir
Author-X-Name-Last: Çelik
Title: Testing a structural model on consumers' fear of COVID-19, death anxiety, mental well-being and online shopping attitudes with a process macro
Abstract:
In this current study, a structural model developed in terms of fear of COVID-19, death anxiety, mental well-being, and online shopping attitude is tested. After obtaining data from 276 people, the structural model was tested using the Process macro. According to the study result, fear of COVID-19 has a direct positive and significant effect on death anxiety and online shopping attitude. Fear of COVID-19 has an indirect effect on online shopping attitude through the mediating role of death anxiety. However, mental well-being has a negative and significant moderating role in the effect of fear of COVID-19 on online shopping attitude. Moreover, according to the results of the study, death anxiety and mental well-being have a direct positive and significant effect on online shopping attitudes. According to these results, it is possible to argue that the model has structural validity. Theoretical and practical implications and directions for future research are provided.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 1-19
Issue: 1
Volume: 15
Year: 2024
Keywords: fear of COVID-19; death anxiety; mental well-being; online shopping attitude; process macro.
File-URL: http://www.inderscience.com/link.php?id=135526
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:1:p:1-19

Template-Type: ReDIF-Article 1.0
Author-Name: Giada Mainolfi
Author-X-Name-First: Giada
Author-X-Name-Last: Mainolfi
Author-Name: Simona D'Amico
Author-X-Name-First: Simona
Author-X-Name-Last: D'Amico
Title: Predicting consumers' intention to use OFD services during COVID-19 health emergency in the USA and the UK: an application of the S-O-R model
Abstract:
The aim of this study is to test a model in which utilitarian and hedonic attitudes predict behavioural reactions with respect to OFD services, using theoretical advances related to S-O-R framework. To test the proposed model, an online survey was conducted on a sample of the US residents (315) and on a sample of UK residents (202) during the period March-May 2020. The proposed model was tested with structural equation modelling. Risk perception of COVID-19 contagion positively influences utilitarian attitude, and it is not significantly related to the affective internal state of the individual (hedonic attitude). The study validates a comprehensive conceptual model that explains the intention to use OFD services during the health emergency. The paper provides guidance for supporting food companies in deciding the most appropriate ways to reduce the perceived risk associated with the use of the home delivery services and to increase the perceived ease of use.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 20-45
Issue: 1
Volume: 15
Year: 2024
Keywords: S-O-R model; delivery systems; perceived risk; utilitarian attitude; hedonic attitude; the USA; the UK.
File-URL: http://www.inderscience.com/link.php?id=135528
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:1:p:20-45

Template-Type: ReDIF-Article 1.0
Author-Name: Stephen Oduro
Author-X-Name-First: Stephen
Author-X-Name-Last: Oduro
Author-Name: Alessandro De Nisco
Author-X-Name-First: Alessandro De
Author-X-Name-Last: Nisco
Title: Beauty in the eyes of the beholder: a meta-analytic review of the effect of design atmospherics on shopping outcomes
Abstract:
Informed by consumer behaviour theories, this study aims to provide a quantitative review of the effect of four selected design atmospherics - colour, lighting, store-layout, and product display - on three shopping outcomes - approach behaviour, behavioural intentions, and emotional states in retail, service, and online settings. Methodologically, 76-independent articles were analysed using both subgroup and meta-analytic regression analyses from 1980-2019. Results showed that product display yields the highest ratings on shopping outcomes (<i>r</i> = 0.28), followed by <i>colour</i> (<i>r</i> = 0.24), layout (<i>r</i> = 0.23), and lighting (<i>r</i> = 0.22). Moreover, findings divulged that the aggregate effect of design atmospherics on behavioural intentions (<i>r</i> = 0.32) is larger than on approach behaviour (<i>r</i> = 0.22) and on emotional states (<i>r</i> = 0.21). The moderator analysis unveiled that shopping setting, experimental design, store format, and study design significantly account for between-study variance. These results offer useful insights regarding future research avenues and underline relevant managerial implications for designing and managing physical stores, services, and e-commerce websites.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 107-137
Issue: 1
Volume: 15
Year: 2024
Keywords: design-atmospherics; shopping-outcomes; meta-analysis.
File-URL: http://www.inderscience.com/link.php?id=135529
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:1:p:107-137

Template-Type: ReDIF-Article 1.0
Author-Name: George Asamoah
Author-X-Name-First: George
Author-X-Name-Last: Asamoah
Author-Name: Samuel Kingsford Seglah
Author-X-Name-First: Samuel Kingsford
Author-X-Name-Last: Seglah
Author-Name: Isaac Sewornu Coffie
Author-X-Name-First: Isaac Sewornu
Author-X-Name-Last: Coffie
Author-Name: Lawrence Yaw Kusi
Author-X-Name-First: Lawrence Yaw
Author-X-Name-Last: Kusi
Author-Name: Ebenezer Afum
Author-X-Name-First: Ebenezer
Author-X-Name-Last: Afum
Author-Name: Henry Kojo Bonsu-Owu
Author-X-Name-First: Henry Kojo
Author-X-Name-Last: Bonsu-Owu
Title: Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out
Abstract:
The study sought to examine the impact of social media advertising (SMA) on marketing performance (MP) and the moderating effects of firm size and FoMO on the SMA-MP relationship from an emerging market context. Data from 248 SMEs in Ghana was analysed using PLS-SEM. The study's findings indicate that SMA has a positive and significant relationship with MP, suggesting that when SMEs invest in SMA initiatives, they are more likely to reap the benefit in terms of marketing performance. The study also found that firm size has a substantial negative but significant moderating effect on the SMA-MP association. Additionally, the study's findings also show that FoMO moderates the predictive association between SMA and MP in a positive and substantial way. Implications and avenues for future research are discussed.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 68-88
Issue: 1
Volume: 15
Year: 2024
Keywords: social media advertising; SMA; marketing performance; fear of missing out; FoMO; small- and medium-sized enterprise; SME; Ghana.
File-URL: http://www.inderscience.com/link.php?id=135530
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:1:p:68-88

Template-Type: ReDIF-Article 1.0
Author-Name: Karim Garrouch
Author-X-Name-First: Karim
Author-X-Name-Last: Garrouch
Author-Name: Olfa Bouhlel
Author-X-Name-First: Olfa
Author-X-Name-Last: Bouhlel
Author-Name: Mohamed Nabil Mzoughi
Author-X-Name-First: Mohamed Nabil
Author-X-Name-Last: Mzoughi
Title: E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter?
Abstract:
This research aims to explain the relative attitude toward e-payment in an online shopping situation, based on the perception of the online retailer's ethics. Ethics have not been previously verified as a factor explaining the e-payment attitude and choice. The study verifies its indirect impact, via trust and perceived value on the relative attitude toward e-payment. A survey was carried out using a self-administered questionnaire filled by 225 Saudi consumers who used to shop online and who have the possibility to use e-payment tools. One dimension of the perceived ethics is shown to be an indirect determinant factor of the e-payment attitude: the fulfilment/reliability. Perceived value and security are also verified as factors enhancing the positive attitude toward the use of e-payment.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 46-67
Issue: 1
Volume: 15
Year: 2024
Keywords: e-retailer's ethics; perceived e-shopping value; e-payment attitude; trust.
File-URL: http://www.inderscience.com/link.php?id=135532
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:1:p:46-67

Template-Type: ReDIF-Article 1.0
Author-Name: Dimas Agus Hairani
Author-X-Name-First: Dimas Agus
Author-X-Name-Last: Hairani
Author-Name: Tanti Handriana
Author-X-Name-First: Tanti
Author-X-Name-Last: Handriana
Author-Name: Dudi Amarullah
Author-X-Name-First: Dudi
Author-X-Name-Last: Amarullah
Title: Moderating effect of brand awareness levels on the relationship between eWOM, perceived quality, brand trust, and purchase intention
Abstract:
The development of e-commerce drives high competition between brands. Although eWOM plays an essential role in e-commerce, there has not been discussed previously about the role of brand awareness levels as a moderating factor. This research examines the influence of brand awareness levels in the relationship between eWOM, perceived quality, brand trust, and purchase intention. The hypotheses of this research were tested using partial least square-structural equation modelling (PLS-SEM) and multi-group analysis (MGA) with a total sample of 220. The result showed that the two groups of brand awareness levels (high vs. low) had notable differences regarding the relationship between perceived quality, brand trust, and purchase intention. However, there were no differences in the relationship between eWOM, perceived quality, and brand trust in both groups. In addition, the research also found that eWOM was unable to influence purchase intention directly. Several implications are also presented at the end of the paper.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 393-414
Issue: 4
Volume: 15
Year: 2024
Keywords: eWOM; perceived quality; brand trust; purchase intention; brand awareness.
File-URL: http://www.inderscience.com/link.php?id=139377
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:4:p:393-414

Template-Type: ReDIF-Article 1.0
Author-Name: Kedwadee Sombultawee
Author-X-Name-First: Kedwadee
Author-X-Name-Last: Sombultawee
Author-Name: Inthakan Pannarom
Author-X-Name-First: Inthakan
Author-X-Name-Last: Pannarom
Title: Return satisfaction with e-marketplaces: an investigation in Asia
Abstract:
This study investigates return satisfaction with e-marketplaces in Asia. This multi-retailer structure, unified in a single storefront, can cause consumer confusion and dissatisfaction if something goes wrong. The research used a structural equation modelling approach to investigate the effect of service recovery quality and site ease of use on perceived value of the return and return satisfaction. A sample of consumers residing in Thailand who had previously returned a product was selected. Analysis found positive relationships between service recovery quality and site ease of use and perceived value of the return offering. However, the effect of site ease of use on return satisfaction was negative. Perceived value of the return offering had a significant mediation effect. The implication of this finding for practice is that online marketplaces must provide an easy, good quality and high value return process to ensure customer satisfaction.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 431-454
Issue: 4
Volume: 15
Year: 2024
Keywords: e-marketplace; customer satisfaction; returns; online shopping; Asia.
File-URL: http://www.inderscience.com/link.php?id=139378
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:4:p:431-454

Template-Type: ReDIF-Article 1.0
Author-Name: Rashi Banerji
Author-X-Name-First: Rashi
Author-X-Name-Last: Banerji
Author-Name: Animesh Singh
Author-X-Name-First: Animesh
Author-X-Name-Last: Singh
Title: A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Abstract:
Technology evolution has provided innovative ways for companies to satisfy their customers and gain a competitive advantage. Social media marketing activities (SMMAs) need to be taken into account while designing strategies. This study investigates the influence of SMMA (entertainment, interaction, trendiness, customisation, and word of mouth) on customer satisfaction via the mediation effect of perceived value (playfulness, aesthetics, control and service excellence). A structured questionnaire was distributed through mails/WhatsApp/social media platforms to 487 social media users. The findings suggest that SMMA significantly influences perceived value which affects customer satisfaction. E-commerce companies must make social media marketing strategies such as convenient and user-friendly ways of interaction that influence the perceived value of social media users and result in customer satisfaction. The study is unique in terms of its emphasis on the mediating role of perceived value on the relationship between social media marketing activities and customer satisfaction.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 415-430
Issue: 4
Volume: 15
Year: 2024
Keywords: social media marketing; customer satisfaction; perceived value; mediation; India.
File-URL: http://www.inderscience.com/link.php?id=139379
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:4:p:415-430

Template-Type: ReDIF-Article 1.0
Author-Name: Gurcharan Singh
Author-X-Name-First: Gurcharan
Author-X-Name-Last: Singh
Author-Name: Sourabh Bhatt
Author-X-Name-First: Sourabh
Author-X-Name-Last: Bhatt
Author-Name: Deepika Jhamb
Author-X-Name-First: Deepika
Author-X-Name-Last: Jhamb
Title: Impact of privacy, technology readiness, and perceived crowding on adoption of telemedicine services
Abstract:
This paper utilised the unified theory of acceptance and use of technology (UTAUT) model to empirically investigate the influence of behavioural traits (technology readiness, privacy, and perceived crowding) and core constructs of the UTAUT model (performance expectancy, effort expectancy, social influence, facilitating condition) on user behavioural intentions to accept telemedicine services. The primary data was obtained through a questionnaire from 570 respondents of Delhi NCR Region (India). Partial least square-structural equation modelling (PLS-SEM) technique was used to test the proposed model. The results indicate that performance expectancy, effort expectancy, facilitating conditions, social influence, technology readiness, perceived crowding are direct predictors of user behaviour to accept telemedicine services. Interestingly, further investigation shows that there is no relationship between privacy and behavioural intention. This study integrated important elements, i.e., privacy, technology readiness, and perceived crowding factors, into UTAUT to provide a comprehensive view of telemedicine adoption. The study also provides guidelines to developing countries for the acceptance of telemedicine services.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 455-478
Issue: 4
Volume: 15
Year: 2024
Keywords: telemedicine services; technology readiness; perceived crowding; privacy; unified theory of acceptance and use of technology; UTAUT.
File-URL: http://www.inderscience.com/link.php?id=139380
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:4:p:455-478

Template-Type: ReDIF-Article 1.0
Author-Name: Xiaofan Yue
Author-X-Name-First: Xiaofan
Author-X-Name-Last: Yue
Author-Name: Nawal Hanim Abdullah
Author-X-Name-First: Nawal Hanim
Author-X-Name-Last: Abdullah
Author-Name: Mass Hareeza Ali
Author-X-Name-First: Mass Hareeza
Author-X-Name-Last: Ali
Author-Name: Raja Nerina Raja Yusof
Author-X-Name-First: Raja Nerina Raja
Author-X-Name-Last: Yusof
Title: Purchasing celebrity-endorsed brands as a way of self-presentation
Abstract:
The effectiveness of celebrity endorsement is a much-discussed topic in marketing, and this article aims to relate the celebrity's status, reputation and congruence with the consumer's ideal self to the brand's status, reputation and congruence to the consumers' ideal self. Thus, because of these brands' attributes and relation to the consumer's ideal self, consumers who need to use brands for self-presentation may have higher purchase intentions (PIs) and celebrity-endorsed brands. We used 245 survey samples to prove that a celebrity's status, reputation and congruence with the consumer's ideal self can be transferred to the endorsed brands, and the brand's status, reputation, and ideal self-congruity are positively related to the consumer's PIs. The consumer's need for self-presentation mediates the relationship between the brand's status and PIs and the relationship between brand ideal self-congruity and PIs.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 501-517
Issue: 4
Volume: 15
Year: 2024
Keywords: brand-image; brand reputation; brand status; celebrity endorsement; self-image; ideal self; self-congruency; purchase intentions.
File-URL: http://www.inderscience.com/link.php?id=139381
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:4:p:501-517

Template-Type: ReDIF-Article 1.0
Author-Name: R.K. Srivastava
Author-X-Name-First: R.K.
Author-X-Name-Last: Srivastava
Title: A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets
Abstract:
As a result of government initiatives, digital payment systems are becoming more popular in emerging markets. However, among Mom-and-Pop retail store owners and consumers, acceptance of technology-based payments is still a problem. Therefore, the purpose of the study is to examine the acceptance of technology-based payment among Mom-and-Pop retail (small retailers) owners, and consumers; patronising the same. A total of 488 participants in the consumer category and 220 participants in the retail category participated in this study. The perceived benefits will drive adoption at both the Mom-and-Pop level and the consumer level; however, younger consumers and store owners are more likely to experiment with different methods of digital payments than older ones. Therefore, the results of this study can assist mobile payment companies to understand how to increase adoption of mobile payment technology in the context of merchants and consumers of different ages. Combining Roger's theory of diffusion of innovations (Rogers, 2003) with Allingham's (2002) rational choice theory, the rational-adoption theory (R-A theory) is used to explain the comparative study of digital adoption mode of payment among owners and consumers.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 479-500
Issue: 4
Volume: 15
Year: 2024
Keywords: technology based payment; Mom-and-Pop stores; consumers; debit card; credit card; demographic variables; theory of diffusion of innovations; DOIs; rational choice theory.
File-URL: http://www.inderscience.com/link.php?id=139382
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:4:p:479-500

Template-Type: ReDIF-Article 1.0
Author-Name: David Weber
Author-X-Name-First: David
Author-X-Name-Last: Weber
Author-Name: Mandy Nuszbaum
Author-X-Name-First: Mandy
Author-X-Name-Last: Nuszbaum
Author-Name: Carmen María Carrillo González
Author-X-Name-First: Carmen María Carrillo
Author-X-Name-Last: González
Title: Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of super additivity and cross-modal correspondence
Abstract:
This study aims to verify how the current findings related to multisensory marketing can be transferred to online stores, where the sensory stimuli are perceived through imagination, except for the visual sense. The authors conducted two web experiments. The subjects evaluated soft drinks, chocolates, and t-shirts, with a wide variety of sensory combinations using three semantic scales to examine attitude, purchase intention, and the sensory stimuli used. The results show that for a given product congruence, the effect of super additivity could not be observed, but that the effect of cross-modal correspondence could. With decreasing product congruence, observations became unambiguous as expected so that only the effect of product congruence can be applied in online stores even with a partial congruence. The paper shows that the previous findings are not necessarily transferable to a digital context.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 89-106
Issue: 1
Volume: 15
Year: 2024
Keywords: consumer behaviour; multisensory marketing; online marketing; attitude; purchase intention.
File-URL: http://www.inderscience.com/link.php?id=135544
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:1:p:89-106

Template-Type: ReDIF-Article 1.0
Author-Name: Ella Mittal
Author-X-Name-First: Ella
Author-X-Name-Last: Mittal
Author-Name: Parvinder Kaur
Author-X-Name-First: Parvinder
Author-X-Name-Last: Kaur
Title: Predicting repurchase intentions with website usability: a parallel mediation of perceived customers satisfaction and service quality confirmation 
Abstract:
The purpose of the study is to check the parallel mediation effect of perceived customer satisfaction and service quality confirmation in the relationship of perceived website usability and repurchase intentions of the consumers in the case of fashion apparel. Data were collected from 480 respondents of Punjab and Chandigarh, India. To analyse the data SPSS version 24 and variance-based partial least square in software Smart PLS 3 was used. Further consistent PLS algorithm and consistent bootstrapping with 5,000 bootstraps were applied to analyse the results. The results of the research indicate the positive and significant direct influence of websites on repurchase intentions. The study also showed that perceived customer satisfaction and service quality confirmation strengthen the relationship between website usability and repurchase intentions. Further, there has been little research conducted testing the parallel mediation of service quality confirmation and customer satisfaction. Moreover, for the highly competitive industry of fashion apparel, the results will be highly useful. The findings of the study make a significant contribution to the existing literature and can be used by the e-commerce companies dealing in fashion apparel for attaining a significant customer base.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 223-239
Issue: 2
Volume: 15
Year: 2024
Keywords: customer satisfaction; repurchase intentions; service quality confirmation; SQC; website usability.
File-URL: http://www.inderscience.com/link.php?id=137130
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:2:p:223-239

Template-Type: ReDIF-Article 1.0
Author-Name: Priyanka Malik
Author-X-Name-First: Priyanka
Author-X-Name-Last: Malik
Author-Name: Shalini Gautam
Author-X-Name-First: Shalini
Author-X-Name-Last: Gautam
Title: Analysing the role of WOM and eWOM in exploring tourist destinations
Abstract:
Word of mouth (WOM) and electronic word of mouth (eWOM) are very effective and important communication tools to persuade consumers for purchasing the products/services. These become more significant with products that are difficult to assess before consumption, e.g., hospitality. The tourism industry is reviving, and the consumer is conscious when booking a particular destination. Thus, it is important to understand how WOM and eWOM are impacting the various factors in distinct ways while choosing the tourist destination. The seven factors identified, for the present study, are channel engagement, expertise, homophily, resource helpfulness, source credibility, tie-strength, and trustworthiness. The PLS-SEM was used to test the theoretical model of this study. The study shows that both WOM and eWOM impact an individual in different ways. The expertise of the reviewer is the most important factor in the case of WOM and channel engagement is the most significant factor for eWOM. Resource helpfulness is common for both WOM and eWOM.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 639-661
Issue: 6
Volume: 15
Year: 2024
Keywords: electronic word-of-mouth; eWOM; channel engagement; expertise; homophily; resource helpfulness; source credibility; tie-strength; trustworthiness.
File-URL: http://www.inderscience.com/link.php?id=141798
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:6:p:639-661

Template-Type: ReDIF-Article 1.0
Author-Name: S. Rajumesh
Author-X-Name-First: S.
Author-X-Name-Last: Rajumesh
Title: Nexus between artificial intelligence and marketing: a systematic review and bibliometric analysis
Abstract:
Although artificial intelligence provides a new method to gather, process, analyse data, generate insights, and offer customised solutions, such methods could change how marketers deal with customers, and there is a lack of literature to portray the application of artificial intelligence in marketing. This study aims to recognise and portray the use of artificial intelligence from a marketing standpoint, as well as to provide a conceptual framework for the application of artificial intelligence in marketing. This study uses a systematic literature review analysis as a research method to achieve the aims. Data from 142 articles were extracted from the Scopus database using relevant search terms for artificial intelligence and marketing. The systematic review identified significant usage of artificial intelligence in conversational artificial intelligence, content creation, audience segmentation, predictive analytics, personalisation, paid ads, sales forecasting, dynamic pricing, and recommendation engines and the bibliometric analysis produced the trend in co-authorship, citation, bibliographic coupling, and co-citation analysis. Practitioners and academics may use this study to decide on the marketing area in which artificial intelligence can be invested and used.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 709-732
Issue: 6
Volume: 15
Year: 2024
Keywords: marketing; artificial intelligence; machine learning; deep learning; bibliometric.
File-URL: http://www.inderscience.com/link.php?id=141799
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:6:p:709-732

Template-Type: ReDIF-Article 1.0
Author-Name: Ruturaj Baber
Author-X-Name-First: Ruturaj
Author-X-Name-Last: Baber
Author-Name: Prerana Baber
Author-X-Name-First: Prerana
Author-X-Name-Last: Baber
Author-Name: Sumit Narula
Author-X-Name-First: Sumit
Author-X-Name-Last: Narula
Author-Name: Rahul Pratap Singh Kaurav
Author-X-Name-First: Rahul Pratap Singh
Author-X-Name-Last: Kaurav
Title: Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts?
Abstract:
This study investigates the effects of social media marketing efforts (SMME) on smartphone brand identification, attachment, association, and willingness to pay premium prices. A survey of 320 smartphone users who followed official social media handles managed by smartphone companies was conducted for this purpose. PLS-SEM was used to analyse the collected data. The findings demonstrated importance of SMME dimensions. According to the study's findings, the smartphone brand's SMMEs had significant impact on brand identification, brand association, and brand attachment. The results revealed that SMMEs had significant impact on willingness to pay the premium price. The findings also show that brand identification, attachment, and association mediated the relationship between SMMEs and willingness to pay a premium price. The findings of this study will be useful in developing social media marketing strategies for smartphones. This study demonstrates the use of social media marketing to promote mobile phones, particularly in emerging markets.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 662-686
Issue: 6
Volume: 15
Year: 2024
Keywords: social media marketing efforts; SMMEs; smartphone brands; brand identification; brand association; brand attachment; willingness to pay premium prices; WTPPP.
File-URL: http://www.inderscience.com/link.php?id=141800
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:6:p:662-686

Template-Type: ReDIF-Article 1.0
Author-Name: Rohit Kumar Verma
Author-X-Name-First: Rohit Kumar
Author-X-Name-Last: Verma
Author-Name: Rajeev Kumar
Author-X-Name-First: Rajeev
Author-X-Name-Last: Kumar
Title: Springs of digital disruption: mediation of blockchain technology adoption in retail supply chain management
Abstract:
Supply chain management practices are vital for success and survival in today's competitive Indian retail market. The advent of COVID-19 pandemic necessitates a digital disruption in retail supply chain management centred on efficient technology like blockchain in order to enhance supply chain performance. The present research aims to decipher the nature of associations between supply chain management practices, blockchain technology adoption and supply chain performance in retail firms. The research is based on primary survey of specific food and grocery retailers operating on a supermarket format stores in two Indian cities. The findings pointed towards the presence of significant and positive association of all the constructs with each other. Moreover, the mediating role of blockchain technology adoption was also revealed, i.e., it partially mediates the effects of supply chain management practices on supply chain performance.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 687-708
Issue: 6
Volume: 15
Year: 2024
Keywords: digital disruption; blockchain technology adoption; BTA; retail; supply chain management practices; supply chain performance; SCP.
File-URL: http://www.inderscience.com/link.php?id=141817
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:ids:ijemre:v:15:y:2024:i:6:p:687-708