Template-Type: ReDIF-Article 1.0 Author-Name: Irfan Fadhilah Author-X-Name-First: Irfan Author-X-Name-Last: Fadhilah Author-Name: Daniel Tumpal H. Aruan Author-X-Name-First: Daniel Tumpal H. Author-X-Name-Last: Aruan Title: Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation Z Abstract: The purpose of this study is to examine the factors that encourage people to use digital payment instruments, specifically from two tech-savvy generations: Generation Y and Generation Z. A total of 320 respondents from both generations were obtained through an online survey. The results revealed that Generation Y showed a lower tolerance to the risks involved in using digital payment and are prone to social environment influence. Meanwhile, Generation Z highly considered the performance quality, together with joy and satisfaction, from using digital payment. The results of this study could be an insight for concerning parties to give a better understanding of Generation Y and Generation Z's behaviours, especially on their stance of adopting technology. Hence, this study could help them devise the best way to approach these generations to market their products for research purposes. Journal: Int. J. of Electronic Marketing and Retailing Pages: 39-60 Issue: 1 Volume: 14 Year: 2023 Keywords: UTAUT2; stickiness to use cash; digital payment instruments; Generation Y; Generation Z. File-URL: http://www.inderscience.com/link.php?id=127272 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:1:p:39-60 Template-Type: ReDIF-Article 1.0 Author-Name: Kalender Özcan Atilgan Author-X-Name-First: Kalender Özcan Author-X-Name-Last: Atilgan Author-Name: Murat Bayindir Author-X-Name-First: Murat Author-X-Name-Last: Bayindir Title: Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores Abstract: In the current marketing literature, sensory marketing as an innovative marketing strategy has a growing interest. In order to manage sensory marketing effectively, it is crucial to handle each sensory stimuli in detail. Among the five senses, touch and its' effects on consumer behaviour have long been ignored in marketing literature. Based on the limited theoretical and empirical grounds of haptic (touch) issues, this study aims to empirically investigate the differences of need for touch between online and offline retail stores for high-touch and low-touch products. Analysis of covariance (ANCOVA) was used to test for differences among treatment groups. According to the results of the study, there was only a statistically significant difference in the context of the need for autotelic touch among the groups examined in the study. In the conclusion, some suggestions for future research and for the retailer and marketing managers are put forward. Journal: Int. J. of Electronic Marketing and Retailing Pages: 23-38 Issue: 1 Volume: 14 Year: 2023 Keywords: need for touch; high-touch products; low-touch products; consumer behaviour; online retail store; offline retail store. File-URL: http://www.inderscience.com/link.php?id=127278 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:1:p:23-38 Template-Type: ReDIF-Article 1.0 Author-Name: Zaki Shoheib Author-X-Name-First: Zaki Author-X-Name-Last: Shoheib Author-Name: Emad A. Abu-Shanab Author-X-Name-First: Emad A. Author-X-Name-Last: Abu-Shanab Title: Factors influencing consumer intention to use social commerce Abstract: Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers' intention to buy through social commerce in Qatar. The current study is based on the extended unified theory of acceptance and the use of technology (UTAUT2). This study proposed three major extensions to the UTAUT2 with modification to the price value variable to be perceived value (PV). In addition, the model is extended with two new predictors, i.e., social commerce constructs (SCCs) and trust (TR). The results indicated that perceived value followed by trust were the most influential factors that affect the consumers' intention to buy through social commerce in Qatar, while performance expectancy, effort expectancy and social influence were not found to be significant at all. The coefficient of determination of the regression model yielded 72.5% explanation power, which exceeds the UTAUT and the UTAUT2 models. Managerial implications were presented, and study limitations were furnished with suggestions for future works. Journal: Int. J. of Electronic Marketing and Retailing Pages: 61-86 Issue: 1 Volume: 14 Year: 2023 Keywords: social commerce; social commerce constructs; SCCs; UTAUT2; Qatar; trust; perceived value. File-URL: http://www.inderscience.com/link.php?id=127282 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:1:p:61-86 Template-Type: ReDIF-Article 1.0 Author-Name: Marsela Thanasi-Boçe Author-X-Name-First: Marsela Author-X-Name-Last: Thanasi-Boçe Author-Name: Omar Ali Author-X-Name-First: Omar Author-X-Name-Last: Ali Author-Name: Ayse Begum Ersoy Author-X-Name-First: Ayse Begum Author-X-Name-Last: Ersoy Title: Developing brand relationships through social media communication: a cross-cultural comparison Abstract: Enhancing brand relationships through communication have been the focus of business strategies especially when supported by technology. The aim of this study was to examine the impact of social media (SM) communications on brand relationships and the role of SM usage in explaining brand relationship differences in different cultures. The study's theoretical framework was based on the Hofstede's cultural dimensions theory. Data were collected from SM users through online surveys in two countries: Albania and Turkey. Partial least squares structural equation modelling was used for the theoretical model. Multigroup analysis was used to compare the effects of SM communication quality between the two cultures. The overall model revealed a positive role of SM communications in strengthening consumers' relationships with brands and a moderating effect of SM usage, indicating that greater user engagement in SM leads to stronger brand relationships. The results suggest that brand relationship quality is higher in cultures with greater SM usage. Furthermore, the results showed that the direct influence of SM communication on building brand relationships is less impactful among users of a higher collectivistic culture. Journal: Int. J. of Electronic Marketing and Retailing Pages: 351-370 Issue: 4 Volume: 14 Year: 2023 Keywords: social media communication quality; SMCQ; brand relationship quality; BRQ; social media usage; SMU; Hofstede's cultural dimensions theory; cross-cultural comparison. File-URL: http://www.inderscience.com/link.php?id=133939 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:4:p:351-370 Template-Type: ReDIF-Article 1.0 Author-Name: Farzaneh Ghorbani Moghadam Author-X-Name-First: Farzaneh Ghorbani Author-X-Name-Last: Moghadam Author-Name: Amir Mohammad Fakoor Saghih Author-X-Name-First: Amir Mohammad Fakoor Author-X-Name-Last: Saghih Title: Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation Abstract: Despite efforts made by organisations for the provision of high-quality services, service failure (SF) is still considered a serious challenge in most organisations. In previous studies, there has been less interest in factors affecting the behaviour and satisfaction of customers with e-service recovery. To fill the existing research gap, this study investigates the effect of e-service recovery strategies on customer satisfaction with service recovery. It also aims to show how value co-creation adjusts customer perceptions of justice towards online service recovery and restores customer satisfaction. The hypotheses were tested using structural equation modelling with the help of SMART PLS. To this end, a questionnaire including 25 items was distributed among Alpha Bank customers selected by stratified random sampling (560 questionnaires were finally analysed). According to the results, ESR strategies improved customer-perceived justice and eventually customer satisfaction with service recovery (SR). The moderating role of value co-creation was rejected in Alpha Bank. Journal: Int. J. of Electronic Marketing and Retailing Pages: 1-22 Issue: 1 Volume: 14 Year: 2023 Keywords: electronic service recovery strategies; customer satisfaction with ESR; perceived justice; value co-creation. File-URL: http://www.inderscience.com/link.php?id=127285 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:1:p:1-22 Template-Type: ReDIF-Article 1.0 Author-Name: Dudi Amarullah Author-X-Name-First: Dudi Author-X-Name-Last: Amarullah Title: How trust and perceived risk create consumer purchase intention in the context of e-commerce: moderation role of eWOM Abstract: E-commerce is a business model that has developed very rapidly. In this context, this research is intended to examine how the mechanism of consumer trust and consumer perceived risk in creating purchase intention in the context of e-commerce, and how the role of eWOM in influencing the relationship between trust, perceived risk, and purchase intention. Empirical data were collected by distributing questionnaires to respondents in Indonesia. Hypothesis testing is done by using partial least square-structural equation modelling (PLS-SEM). The findings in this study indicate that trust has a positive impact on purchase intention, while perceived risk has a negative impact on purchase intention. For the moderating effects, the findings in this study indicate that eWOM was able to moderate the impact of perceived risk on purchase intention. In contrast, it was also found that eWOM was unable to moderate the impact of trust on purchase intention. Several implications are also presented at the end of the paper. Journal: Int. J. of Electronic Marketing and Retailing Pages: 107-122 Issue: 1 Volume: 14 Year: 2023 Keywords: e-commerce; trust; perceived risk; eWOM; online purchase intention. File-URL: http://www.inderscience.com/link.php?id=127288 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:1:p:107-122 Template-Type: ReDIF-Article 1.0 Author-Name: Maryam Alefpour Tarakameh Author-X-Name-First: Maryam Alefpour Author-X-Name-Last: Tarakameh Author-Name: Sepideh Nasiri Author-X-Name-First: Sepideh Author-X-Name-Last: Nasiri Author-Name: Manouchehr Ansari Author-X-Name-First: Manouchehr Author-X-Name-Last: Ansari Author-Name: Maryam Goudarzi Author-X-Name-First: Maryam Author-X-Name-Last: Goudarzi Author-Name: Nazanin Jafarbekloo Author-X-Name-First: Nazanin Author-X-Name-Last: Jafarbekloo Title: Brand equity: a systematic literature review Abstract: In today's competitive landscape, proactive companies are trying to achieve competitive edge and build a strong customer equity. Hence, focusing on brand equity (BE) as the most valuable intangible asset is essential for companies' continued survival and success. Managers are progressively searching for valuable practices to create substantial consumer-based BE. BE is significant in assisting consumers in processing information, especially when the information is overloaded. For firms, growing BE is a crucial objective to gain more favourable associations and feelings of target consumers. Accordingly, this paper addresses this issue through a systematic literature review of the selected papers that conveyed the concept of BE from 2015 to 2020, aiming to review BE concept, proposed BE models and the most frequent ones, the most widely used metrics in developing BE studies. We hope this study provide present conceptual, administrative, and applicable guidelines to the academic community, managers, and brand owners. Journal: Int. J. of Electronic Marketing and Retailing Pages: 412-433 Issue: 4 Volume: 14 Year: 2023 Keywords: brand equity; BE; consumer-based brand equity; brand equity models; measurement brand equity; brand equity dimensions. File-URL: http://www.inderscience.com/link.php?id=133945 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:4:p:412-433 Template-Type: ReDIF-Article 1.0 Author-Name: Nezahat Ekici Author-X-Name-First: Nezahat Author-X-Name-Last: Ekici Author-Name: Tuğba Özbölük Author-X-Name-First: Tuğba Author-X-Name-Last: Özbölük Title: Interpersonal versus institutional trust: consumers' trust to sharing services and its impact on continuance intention Abstract: The influence of trust on consumers' sharing intentions is an essential topic in electronic commerce. However, research on interpersonal trust is very scarce. Therefore, this paper explores the impact of interpersonal trust on consumers' continuance intentions to use sharing economy services. Another research question of this paper is how the impact of this trust differs by the service platforms, which offer different products to share (pet, car, and accommodation). For this purpose, we conducted an online survey on 252 users from three separate sharing platforms. Findings reveal that trust in peer and trust in product play a significant role in consumers' continuance intentions regardless of platforms. Findings also show that disposition to trust indirectly affects the continuance intention of two platforms, which offer pet or car sharing. We found that trust in product affects continuance intention for car sharing. We also found that the effect of trust in peer on continuance intention for pet sharing platform is relatively strong. Revisiting the concept and measurement of trust in the context of sharing economy, this paper is regarded as an important contribution to an underexplored area. Journal: Int. J. of Electronic Marketing and Retailing Pages: 87-106 Issue: 1 Volume: 14 Year: 2023 Keywords: interpersonal trust; sharing economy; pet sharing; accommodation sharing; car sharing. File-URL: http://www.inderscience.com/link.php?id=127289 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:1:p:87-106 Template-Type: ReDIF-Article 1.0 Author-Name: Bui Nhat Vuong Author-X-Name-First: Bui Nhat Author-X-Name-Last: Vuong Title: A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam Abstract: During the current pandemic, humanity is facing many difficulties. People have to keep a certain distance to be able to keep themselves safe. As a consequence, e-commerce appears and helps humans to buy/sell without having to meet each other directly. Along with the growth of e-commerce, electronic payment has become explosive, and as if it was created to solve this, e-wallet has come to prominence. E-wallet brings many benefits for people as convenient, fast, economical, etc. Therefore, the aim of this research is to discover factors that affect the intention to use e-wallets, noting the mediating roles of attitude toward using e-wallets. Survey data was collected from 740 respondents who have knowledge of e-wallet as Momo, Zalopay, AirPay and ViettelPay in Vietnam. Results from the partial least squares structural equation modelling (PLS-SEM) discovered that facilitating condition, perceived credibility, effort expectancy, social influence, and performance expectancy positively impacted intention to use e-wallets. Also, these relationships were mediated by attitude toward using the e-wallet. Moreover, this study also proposed some recommendations to enhance intention to use e-wallets during COVID-19 in Vietnam. Journal: Int. J. of Electronic Marketing and Retailing Pages: 434-452 Issue: 4 Volume: 14 Year: 2023 Keywords: perceived credibility; facilitating conditions; effort expectancy; performance expectancy; social influence; e-wallets; electronic wallets; Vietnam. File-URL: http://www.inderscience.com/link.php?id=133946 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:4:p:434-452 Template-Type: ReDIF-Article 1.0 Author-Name: Nilesh Gokhale Author-X-Name-First: Nilesh Author-X-Name-Last: Gokhale Author-Name: Partha Saha Author-X-Name-First: Partha Author-X-Name-Last: Saha Title: A review of determinants of marketing analytics adoption by business enterprises Abstract: This paper presents a systematic review and analysis of determinants of marketing analytics adoption by business enterprises. Multiple but limited research studies have attempted to study the determinants of marketing analytics' adoption but there is no research that comprehensively reviews and analyses the existing studies and gives holistic findings indicating determinants of marketing analytics' adoption. Multiple determinants of the marketing analytics adoption have emerged from this study out of which six determinants emerge out as the most referred determinants. Those determinants are the attitude and support of top management towards adoption, availability of suitable data, reliable information technology (IT) infrastructure, return on investment (RoI), the complexity of the proposed model, and data security. These determinants can be broadly classified into three dimensions viz. technological, organisational, and environmental dimensions. The findings will provide helpful direction to further research in the field of MA to academicians, researchers as well as enterprises. Journal: Int. J. of Electronic Marketing and Retailing Pages: 453-471 Issue: 4 Volume: 14 Year: 2023 Keywords: marketing analytics; marketing technologies; literature review; adoption; determinants; marketing mix; business enterprises; business analytics; big data. File-URL: http://www.inderscience.com/link.php?id=133947 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:4:p:453-471 Template-Type: ReDIF-Article 1.0 Author-Name: Aun Ahmed Author-X-Name-First: Aun Author-X-Name-Last: Ahmed Author-Name: Amritesh Author-X-Name-First: Author-X-Name-Last: Amritesh Title: Information processing from electronic word of mouth: an integrative framework Abstract: The authors propose a model of electronic word-of-mouth (eWOM) processing that integrates the conflict monitoring and the self-validation hypotheses. The model brings novel insights into the processing of eWOM by stressing cognitive conflict, a defining characteristic of eWOM. Extant models build on the notion that persuasion is inherent in eWOM and fail to account for what causes elaboration. This paper conceptualises eWOM-section as a gestalt of cues varying in their demand for cognitive resources, and the proposed model accounts for attitude appraisals relative to initial attitude. Also, eWOM literature has largely ignored time, an essential factor in consumer decision making, implicit in the proposed model. The model is contrasted with an earlier integrative model, research propositions are drawn, and conceptual contributions and practical implications are discussed. Journal: Int. J. of Electronic Marketing and Retailing Pages: 371-393 Issue: 4 Volume: 14 Year: 2023 Keywords: information processing; electronic word of mouth; eWOM; conflict monitoring; persuasion; dual-process models; elaboration likelihood model; online reviews; self-validation. File-URL: http://www.inderscience.com/link.php?id=133948 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:4:p:371-393 Template-Type: ReDIF-Article 1.0 Author-Name: Xueying Wu Author-X-Name-First: Xueying Author-X-Name-Last: Wu Author-Name: Tao Hua Ouyang Author-X-Name-First: Tao Hua Author-X-Name-Last: Ouyang Author-Name: Takeshi Okayama Author-X-Name-First: Takeshi Author-X-Name-Last: Okayama Author-Name: Takuya Urakami Author-X-Name-First: Takuya Author-X-Name-Last: Urakami Title: E-commerce expansion in the Japanese apparel market Abstract: The purpose of this study is to highlight the expansion of e-commerce (EC) in the Japanese apparel market and investigate the impact of online sales on the performance of the Japanese apparel makers. Descriptive statistics and a regression analysis are used to tackle this issue. The findings of this study are as follows. First, it was clarified that the EC penetration rate of the apparel market is greater than the average of Japan as a whole and this rate is increasing. It was also revealed that EC efforts of apparel companies have a significant positive impact on the performance for relatively large companies. This indicates that the EC efforts of apparel companies are an important strategy as the EC penetration rate continues to grow steadily in the Japanese apparel market. Journal: Int. J. of Electronic Marketing and Retailing Pages: 394-411 Issue: 4 Volume: 14 Year: 2023 Keywords: e-commerce; Japanese apparel market; firm's performance; regression analysis. File-URL: http://www.inderscience.com/link.php?id=133949 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:4:p:394-411 Template-Type: ReDIF-Article 1.0 Author-Name: Surasak Suthongwan Author-X-Name-First: Surasak Author-X-Name-Last: Suthongwan Author-Name: Chanongkorn Kuntonbutr Author-X-Name-First: Chanongkorn Author-X-Name-Last: Kuntonbutr Title: The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment Abstract: We examine the impact of traditional and digital touchpoints on customer engagement, with relationship quality and brand attachment as mediators. Data from 603 current automobile users in Thailand were collected using a survey and analysed using structural equation modelling. The fit indexes indicated that the data had an acceptable fit to the model. Only digital touchpoint was found to have a direct effect on customer engagement. Relationship quality was found to mediate the relationship between both traditional and digital touchpoints on customer engagement. Moreover, brand attachment mediated only the relationship between traditional touchpoints and customer engagement. Traditional and digital touchpoints seemed to have a differential effect on customer engagement. These findings provided marketing practitioners with some insight into how to craft a marketing strategy with better results. Journal: Int. J. of Electronic Marketing and Retailing Pages: 156-170 Issue: 2 Volume: 14 Year: 2023 Keywords: customer engagement; traditional touchpoint; digital touchpoint; relationship quality; brand attachment. File-URL: http://www.inderscience.com/link.php?id=129871 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:2:p:156-170 Template-Type: ReDIF-Article 1.0 Author-Name: Hai Ninh Nguyen Author-X-Name-First: Hai Ninh Author-X-Name-Last: Nguyen Author-Name: Manh Dung Tran Author-X-Name-First: Manh Dung Author-X-Name-Last: Tran Title: Antecedents and outcomes of omnichannel retail customer experience Abstract: This research applies the concept of customer experience to omnichannel retail model and explores its antecedents and consequences. A conceptualised model was proposed to investigate the relationships among showrooming, webrooming, channel integration and omnichannel customer experience; relationships among the omnichannel customer experience and customer satisfaction, customer-brand engagement and word-of-mouth intention. 238 valid responses were obtained from surveys taken with customers of three biggest digital retailers in Vietnam which penetrating over 50% of the whole market share. Partial least square-structural equation modelling was employed to assess hypotheses. The results show that: 1) webrooming, showrooming and channel integration are the antecedents of the omnichannel customer experience; 2) omnichannel customer experience has three dominant outcomes as customer satisfaction, customer-brand engagement and word-of-mouth intention; 3) omnichannel customer experience plays the significant role in leading the customer satisfaction and webrooming has powerful role in enhancing customer experience. Journal: Int. J. of Electronic Marketing and Retailing Pages: 171-189 Issue: 2 Volume: 14 Year: 2023 Keywords: showrooming; webrooming; channel integration; customer experience; omnichannel; customer behavioural intention. File-URL: http://www.inderscience.com/link.php?id=129883 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:2:p:171-189 Template-Type: ReDIF-Article 1.0 Author-Name: Slamet Riyadi Author-X-Name-First: Slamet Author-X-Name-Last: Riyadi Author-Name: Donny Arif Author-X-Name-First: Donny Author-X-Name-Last: Arif Title: The effect of distribution strategy and price on buying decisions minimarkets in Surabaya City, Indonesia Abstract: The research was conducted to know the impact of changes in distribution strategies and prices on buying decisions made by retail stores or minimarkets due to government policies on social restrictions of the COVID-19. This study uses quantitative research with population data distribution in one of Indonesia's major cities. It uses a structural model in data analysis with all latent variables linked. They were measuring instruments used using Smart PLS. This study found that with changes in distribution strategies by combining all types of intensive, exclusive, and selective, significant results were obtained at prices and purchasing decisions by customers. The main finding in the study was that the implementation of distribution strategies for government policy adjustments was very effective in reaching customers in all corners of the city so that price adjustments and customer purchase decisions could occur on an ongoing basis. Journal: Int. J. of Electronic Marketing and Retailing Pages: 225-235 Issue: 2 Volume: 14 Year: 2023 Keywords: distribution strategy; price; buying decisions; minimarkets; Indonesia. File-URL: http://www.inderscience.com/link.php?id=129913 File-Format: text/html File-Restriction: Open Access Handle: RePEc:ids:ijemre:v:14:y:2023:i:2:p:225-235 Template-Type: ReDIF-Article 1.0 Author-Name: Kleopatra Konstantoulaki Author-X-Name-First: Kleopatra Author-X-Name-Last: Konstantoulaki Author-Name: Kostas Kaimakis Author-X-Name-First: Kostas Author-X-Name-Last: Kaimakis Author-Name: Panagiotis Kaldis Author-X-Name-First: Panagiotis Author-X-Name-Last: Kaldis Author-Name: Ioannis Rizomyliotis Author-X-Name-First: Ioannis Author-X-Name-Last: Rizomyliotis Title: Mobile apps personalisation and shareability as drivers of students' choices Abstract: Nowadays, smartphones are regarded as an extension of individual selves, as they are used several times throughout the day. Lately, an increasing number of universities have adopted tailored smartphone applications to enhance students' engagement, performance and overall experience. Although early studies show that students accept this practice, they seem to shape their preferences and usage decisions based on the specific features that each application offers. The literature points towards some attributes that tend to influence mobile app users' decisions, such as personalisation and shareability. The current study aims to expand the findings of past research and explore the effect of application personalisation and shareability on higher education students' preferences. The results show that apps with personalisation and shareability features are preferred by students, who are also more eager to recommend the app to their peers and hold stronger in-app purchase intentions. Journal: Int. J. of Electronic Marketing and Retailing Pages: 190-201 Issue: 2 Volume: 14 Year: 2023 Keywords: mobile apps; shareability; personalisation; in-app purchases; higher education; student decisions. File-URL: http://www.inderscience.com/link.php?id=129933 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:2:p:190-201 Template-Type: ReDIF-Article 1.0 Author-Name: Suraj Shah Author-X-Name-First: Suraj Author-X-Name-Last: Shah Author-Name: Maurvi Vasavada Author-X-Name-First: Maurvi Author-X-Name-Last: Vasavada Author-Name: Mahendra Sharma Author-X-Name-First: Mahendra Author-X-Name-Last: Sharma Title: Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude Abstract: Owing to the increase in public awareness and concentration on societal issues, cause-related marketing is adopted by a lot of Indian organisations. In this study, online trust and its impact on online purchase intention for cause-related marketing associated fast moving consumer goods products is investigated. Furthermore, this study also explores the moderating effect of donation magnitude on online trust and online purchase intention from cause-related marketing perspective. The findings of this study have indicated that corporate social responsibility, cause involvement and perceived value have positive effect on online trust. Additionally, the results of this study reveal that online trust has a significant impact on the online purchase intention. This unique study is going to be beneficial not only for fast moving consumer good managers but also help online marketers and retailers to design as well as implement effective cause-related marketing campaigns. Journal: Int. J. of Electronic Marketing and Retailing Pages: 139-155 Issue: 2 Volume: 14 Year: 2023 Keywords: cause-related marketing; CRM; cause involvement; corporate social responsibility; CSR; perceived value; donation magnitude; online trust; online purchase intention; FMCG. File-URL: http://www.inderscience.com/link.php?id=129947 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:2:p:139-155 Template-Type: ReDIF-Article 1.0 Author-Name: Susmita Suggala Author-X-Name-First: Susmita Author-X-Name-Last: Suggala Author-Name: Bharati Pathak Author-X-Name-First: Bharati Author-X-Name-Last: Pathak Author-Name: Sujo Thomas Author-X-Name-First: Sujo Author-X-Name-Last: Thomas Title: Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context Abstract: With the digital technology revolution, businesses are increasingly utilising internet to influence consumers in the electronic marketplace and to interact with larger number of consumers as well as deliver higher value to online consumers. Healthcare service organisations have apprehensively explored the digital networks for broadcasting, interacting and engaging consumers for developing a lasting relationship. Building relationship with people through digital networks is evolving as an effective marketing strategy. This study intends to investigate the determinants in building relationships with customers on social and digital healthcare networks by examining the role of customer awareness, perceptions, preferences, user characteristics, behavioural intention and satisfaction. This study found that for building customer relationship building in digital healthcare services, behavioural intention is derived from preference to use, perception, user characteristics and satisfaction. This study offers significant contributions as to how relationship building in healthcare on social media networks could be undertaken by providing deep insights on the contributing factors. This study further uses social media engagement theory and provides meaningful insights on customer relationship building by unwrapping a new yardstick to engage customers on social media networks. Journal: Int. J. of Electronic Marketing and Retailing Pages: 123-138 Issue: 2 Volume: 14 Year: 2023 Keywords: customer relationship building; healthcare; relationship marketing; social media engagement; digital networks. File-URL: http://www.inderscience.com/link.php?id=129948 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:2:p:123-138 Template-Type: ReDIF-Article 1.0 Author-Name: Nainan Nawaz Author-X-Name-First: Nainan Author-X-Name-Last: Nawaz Author-Name: Hina Rehman Author-X-Name-First: Hina Author-X-Name-Last: Rehman Author-Name: Sadaf Kashif Author-X-Name-First: Sadaf Author-X-Name-Last: Kashif Title: Stimulators of impulse buying behaviour: an analysis of Pakistan's readymade garment buyers Abstract: The purpose of the current research is to explain the effect of in-store sales promotion (marketing stimuli), impulsive buying tendency, and shopping enjoyment tendency (traits) upon the impulsive buying behaviour of buyers (response) after feeling positive affective states and the urge to buy impulsively (affect). The deductive approach and survey strategy were used in the research. A total of 220 questionnaires were distributed, out of which only 205 were recollected and were used for the study. The structural equation modelling technique was used for data analysis. The findings showed that in-store sales promotion, shopping enjoyment tendency, and impulsive buying tendency impact buyer's impulse buying behaviour. Therefore, the retailers can consider paying more attention to in-store sales promotion along with other promotional activities. In-store sales promotion is not a new concept for the retailers and the buyers, so it will be easy for the buyers to get it. Journal: Int. J. of Electronic Marketing and Retailing Pages: 202-224 Issue: 2 Volume: 14 Year: 2023 Keywords: in-store sales promotions; shopping; positive affect; urge to buy; impulse buying behaviour; readymade garment; Pakistan retailing; textile; clothing; SEM. File-URL: http://www.inderscience.com/link.php?id=129951 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:2:p:202-224 Template-Type: ReDIF-Article 1.0 Author-Name: Shikha Karamchandani Author-X-Name-First: Shikha Author-X-Name-Last: Karamchandani Author-Name: Anushree Karani Author-X-Name-First: Anushree Author-X-Name-Last: Karani Author-Name: Mitesh Jayswal Author-X-Name-First: Mitesh Author-X-Name-Last: Jayswal Title: Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation Abstract: Smartphone use has increased over the last decade, with an estimate of 760 million users in 2021. Because of the widespread availability of internet connectivity on smartphones and pervasive versatility, the way consumers associate with brands has shifted. It is essential to understand the factors by which brand attitude is shaped and how brand attitude leads to purchase intention. With this, the current study examines the impact of perceived advertisement value and context awareness value on purchase intention with mediating role of brand attitude and moderating role of psychological contract violation. The study adopted a descriptive single cross-sectional research design with quota sampling. The data was collected via a structured questionnaire through Google forms from 200 millennials of the Gujarat State. The study establishes that the perceived value of advertising and context awareness value positively contributed to brand attitude, and brand attitude also positively associated to purchase intention. The study also highlights that brand attitude positively mediates the relationship between advertising, context awareness value, and purchase intention. Further, the novel contribution of the study is how psychological contract violation moderates the relationship between brand attitude and purchase intention. Journal: Int. J. of Electronic Marketing and Retailing Pages: 237-256 Issue: 3 Volume: 14 Year: 2023 Keywords: perceived advertising value; context awareness value; brand attitude; psychological contract violation; PCV; purchase intention. File-URL: http://www.inderscience.com/link.php?id=131810 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:3:p:237-256 Template-Type: ReDIF-Article 1.0 Author-Name: Sunildro L.S. Akoijam Author-X-Name-First: Sunildro L.S. Author-X-Name-Last: Akoijam Author-Name: Sultana B.A. Mazumder Author-X-Name-First: Sultana B.A. Author-X-Name-Last: Mazumder Title: To buy or not to buy: factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products Abstract: The paper attempts to examine how different factors influence online purchase intention across three product categories: clothing and apparel, consumer electronics and personal care. Data were collected from 416 customers from different parts of India. Multiple regression is used to analyse the influence of five important factors; subjective norms, perceived usefulness, perceived enjoyment, perceived risk and social media influence on online purchase intention across three the product categories. The results indicate that the five factors influence the online purchase intention differently across clothing and apparel, consumer electronics and personal care products. This paper makes a novel attempt towards understanding and investigating how these five factors impact the online purchase intention across the different product categories. The study is significant for online marketers in designing specific marketing strategies for the different product categories. Journal: Int. J. of Electronic Marketing and Retailing Pages: 294-312 Issue: 3 Volume: 14 Year: 2023 Keywords: online purchase intention; subjective norms; perceived usefulness; perceived enjoyment; perceived risk; social media influence. File-URL: http://www.inderscience.com/link.php?id=131811 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:3:p:294-312 Template-Type: ReDIF-Article 1.0 Author-Name: Ansey John Author-X-Name-First: Ansey Author-X-Name-Last: John Author-Name: Vijay Pujari Author-X-Name-First: Vijay Author-X-Name-Last: Pujari Author-Name: Sudipa Majumdar Author-X-Name-First: Sudipa Author-X-Name-Last: Majumdar Title: Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE Abstract: The proliferation of social media has created unparalleled opportunities for marketers. This paper studies the effectiveness of social media marketing in driving purchase intentions of luxury brands by exploring the key drivers of luxury brand consumption. Primary research was carried out amongst the millennial generation consumers residing in the United Arab Emirates (UAE), which generates the highest demand for luxury products in the world (Trade Arabia, 2018). To our knowledge, this is the first study to evaluate the social media marketing aspect of luxury brands in the UAE and makes important conceptual and empirical contributions to the existing literature through a multi-dimensional quantitative framework. Our results revealed that social media marketing has been effective in driving purchase intentions of luxury brands through the stimulation of materialism, hedonism, the need to seek social approval, or a combination of these factors. Our study has strong recommendations since consumers were found to be strongly influenced by celebrities and advertisements on social media platforms, which sends signals to marketers to enhance brand knowledge through 'role model' influencers and through innovative interactive features of networking sites. Journal: Int. J. of Electronic Marketing and Retailing Pages: 275-293 Issue: 3 Volume: 14 Year: 2023 Keywords: luxury brands; purchase intentions; social media marketing; SMM; millennial; United Arab Emirates; UAE. File-URL: http://www.inderscience.com/link.php?id=131812 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:3:p:275-293 Template-Type: ReDIF-Article 1.0 Author-Name: Ha Thu Nguyen Author-X-Name-First: Ha Thu Author-X-Name-Last: Nguyen Author-Name: Anh Chi Phan Author-X-Name-First: Anh Chi Author-X-Name-Last: Phan Author-Name: Phuong Hien Nguyen Author-X-Name-First: Phuong Hien Author-X-Name-Last: Nguyen Title: How e-service quality influence post-purchase behaviour: the mediating role of perceived value and the moderating of perceived risk Abstract: This paper presents the results of an empirical study on the relationship between e-service quality dimensions and consumer post-purchase behaviour as perceived value, satisfaction and loyalty in online shopping. PLS-SEM technique was applied to analyse the data collected from 468 Vietnamese consumers between December 2018 and June 2019. The analytical results indicate that information quality aspects (information accuracy, web design, security, ease of use, and website features) positively impact on outcome quality (order condition, timeless, and order accuracy) and outcome quality positively affects customer satisfaction. By emphasising the moderating role of perceived risk and the mediating role of perceived value, this study provides interesting managerial implications and contributes to the literature by suggesting a different approach on the topic of improving customer satisfaction in the electronic commerce environment. Journal: Int. J. of Electronic Marketing and Retailing Pages: 257-274 Issue: 3 Volume: 14 Year: 2023 Keywords: e-service quality; perceived value; perceived risk; customer satisfaction; customer loyalty; e-commerce. File-URL: http://www.inderscience.com/link.php?id=131817 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:3:p:257-274 Template-Type: ReDIF-Article 1.0 Author-Name: Sumit Kumar Author-X-Name-First: Sumit Author-X-Name-Last: Kumar Author-Name: Soni Wadhwa Author-X-Name-First: Soni Author-X-Name-Last: Wadhwa Author-Name: Bibhas Chandra Author-X-Name-First: Bibhas Author-X-Name-Last: Chandra Title: Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment Abstract: Website selection is pivotal to virtual shopping. Consumers evaluate online retailers' websites on the basis of identified criteria and sub-criteria before undergoing shopping. Among all product categories, the lifestyle segment occupies a sumptuous pie of online retail. The present study attempts to rank shopping websites for fashion and lifestyle segments in the fuzzy environment using an assessment for the analytic hierarchy process model and fuzzy TOPSIS. A case analysis has been performed to exhibit the feasibility and effectiveness of the proposed model. Marketers may arrive at strategic insights and use them to augment their existing policies to cater to the customers' requirements as discussed in this study. Journal: Int. J. of Electronic Marketing and Retailing Pages: 313-349 Issue: 3 Volume: 14 Year: 2023 Keywords: shopping website; online stores; fashion and lifestyle; India; multiple criteria decision making; MCDM; analytical hierarchy process; AHP; fuzzy TOPSIS; sensitivity analysis. File-URL: http://www.inderscience.com/link.php?id=131820 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:14:y:2023:i:3:p:313-349