Template-Type: ReDIF-Article 1.0 Author-Name: Mahshid Janmohammadi Author-X-Name-First: Mahshid Author-X-Name-Last: Janmohammadi Title: Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran) Abstract: The goal of this analysis is to examine the influence of digital advertising content on the reception or denial of messages. Research variables include educational content, entertainment, stimulation and advertising value, brand trust, and the intention to embrace or reject the message and innovation. The research approach is path analysis and modelling of structural equations. To analyse the data in the descriptive statistics section and reliability test, SPSS software will be used and in the section of confirming the validity of the structure while SmartPLS software will be used to approve the general model. The findings revealed that the relationship between the dimensions of digital media and the purpose to embrace or deny the advertising message with advertising value is moderated by the brand trust. The results also showed that marketing innovation is a good modifier for the relationship between advertising value and the intention to accept or reject the brand. Journal: Int. J. of Electronic Marketing and Retailing Pages: 206-223 Issue: 2 Volume: 13 Year: 2022 Keywords: digital media; advertising value; brand trust; marketing innovation. File-URL: http://www.inderscience.com/link.php?id=121868 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:2:p:206-223 Template-Type: ReDIF-Article 1.0 Author-Name: Tahir Mumtaz Awan Author-X-Name-First: Tahir Mumtaz Author-X-Name-Last: Awan Author-Name: Tayyaba Latif Author-X-Name-First: Tayyaba Author-X-Name-Last: Latif Author-Name: Faheem Aslam Author-X-Name-First: Faheem Author-X-Name-Last: Aslam Author-Name: Tayyba Fatima Author-X-Name-First: Tayyba Author-X-Name-Last: Fatima Title: Interactive websites of e-malls instigate intentions to generate e-WoM Abstract: The study was outlined to understand antecedents of consumers' intentions to generate electronic word of mouth (e-WoM) and to examine the role of website interactivity with the interplay of e-satisfaction, perceived ease-of-use and perceived usefulness. Data was collected through self-administered questionnaires from the respondents of both genders belonging to multiple age groups. Data analysis was carried out through Smart PLS and the hypothesised relationships were tested. The results illuminated significance of websites' interactivity in achieving a well-generated content from consumers and revealed that all three intervening constructs play vividly to facilitate consumers in sharing their experiences. It implies that companies should focus on developing strategies to make their website more interactive. Marketers can conveniently work upon their desired e-WoM generation in order to obtain rich user-generated content. The practice is also considered as an information dissemination mechanism, consequently educating consumers. Journal: Int. J. of Electronic Marketing and Retailing Pages: 319-333 Issue: 3 Volume: 13 Year: 2022 Keywords: e-malls; website interactivity; intention to e-WoM; perceived usefulness; perceived ease-of-use; PEoU; e-satisfaction. File-URL: http://www.inderscience.com/link.php?id=123935 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:3:p:319-333 Template-Type: ReDIF-Article 1.0 Author-Name: Mehruba Haque Author-X-Name-First: Mehruba Author-X-Name-Last: Haque Author-Name: Amy Wong Author-X-Name-First: Amy Author-X-Name-Last: Wong Title: Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry Abstract: This study examined the antecedents of customer satisfaction and purchase behaviour in an m-commerce setting. Data was collected from online customers who have previously purchased footwear from the m-commerce website of a leading footwear retailer in Bangladesh, a developing country. Using multiple regression analyses, the study examined the relationships between the independent and dependent variables (i.e., customer satisfaction and purchase). The results highlighted the positive effects of perceived website interactivity and perceived information quality on customer satisfaction, as well as the positive effects of perceived ease of use and perceived service quality on customer purchase behaviour. This study highlighted the important factors that m-commerce websites should focus on in order to deliver an enjoyable online shopping experience that can bring about the fulfilment of customer expectations, leading to stronger customer relationships and increased sales for the company. Further discussion and implications are presented. Journal: Int. J. of Electronic Marketing and Retailing Pages: 259-279 Issue: 3 Volume: 13 Year: 2022 Keywords: perceived website interactivity; perceived information quality; perceived service quality; customer satisfaction; purchase behaviour. File-URL: http://www.inderscience.com/link.php?id=123938 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:3:p:259-279 Template-Type: ReDIF-Article 1.0 Author-Name: Luis Guerra Author-X-Name-First: Luis Author-X-Name-Last: Guerra Author-Name: Deepak Saxena Author-X-Name-First: Deepak Author-X-Name-Last: Saxena Title: Effectiveness of in-game advertisements within role-playing games Abstract: The digital gaming industry has grown tremendously in the past decade. The vast potential of the gaming market combined with consumers' defiance for traditional advertising calls for research focusing on finding the most effective ways to implement advertisements within digital games. Although research has studied factors such as advertisement format, gaming experience, demographics, brand familiarity and advertising attitude in racing game, limited research has been performed in the genre of role-playing games (RPG), which accounts with a vast player base. This study investigates the influence of two key factors - prominence and congruity - on brand awareness and brand attitudes in the RPG context. Using brand placement in a self-developed game, this study finds that passive and incongruent advertisements are associated with high brand recognition and brand recall in the RPG genre. Journal: Int. J. of Electronic Marketing and Retailing Pages: 280-299 Issue: 3 Volume: 13 Year: 2022 Keywords: in-game advertising; prominence; congruity; brand recall; brand recognition. File-URL: http://www.inderscience.com/link.php?id=123940 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:3:p:280-299 Template-Type: ReDIF-Article 1.0 Author-Name: Sheshadri Chatterjee Author-X-Name-First: Sheshadri Author-X-Name-Last: Chatterjee Author-Name: Dipasree Majumdar Author-X-Name-First: Dipasree Author-X-Name-Last: Majumdar Author-Name: Sanjay Misra Author-X-Name-First: Sanjay Author-X-Name-Last: Misra Author-Name: Robertas Damasevicius Author-X-Name-First: Robertas Author-X-Name-Last: Damasevicius Title: The determinants of e-tourism websites for tourists while selecting a travel destination Abstract: The purpose of this article is to identify the determinants of the e-tourism websites for tourists to select their travel destinations. Based on the review of the literature, a conceptual model has been developed. The model contains antecedents of e-tourism websites that could help a tourist to select the travel destination. The model has been validated statistically with a survey involving 309 usable respondents. The PLS-SEM analysis was conducted for hypotheses testing and for validation of the conceptual model. The results show that the antecedents of e-tourism websites like the ease of use, website enjoyment, perceived authenticity of websites, and perceived risk have an impact on the tourists for selection of their travel destinations. The e-tourism websites should possess special features to help travellers to accurately finalise their travel destinations. The developer of the website should design the websites to be interactive so that the viewers can enjoy while surfing the website and should be cautious towards the accuracy of the information-content so that the viewers can feel the contents authenticated. Since there are not many studies in the context of the contribution of e-tourism websites for selecting a travel destination, this study has taken an attempt to fill up this gap. Journal: Int. J. of Electronic Marketing and Retailing Pages: 334-359 Issue: 3 Volume: 13 Year: 2022 Keywords: e-tourism; travel destination; enjoyment; trust; authenticity; interactivity. File-URL: http://www.inderscience.com/link.php?id=123942 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:3:p:334-359 Template-Type: ReDIF-Article 1.0 Author-Name: E. Noble Kennedy Author-X-Name-First: E. Noble Author-X-Name-Last: Kennedy Author-Name: Goutam Kumar Kundu Author-X-Name-First: Goutam Kumar Author-X-Name-Last: Kundu Title: The impact of new e-retailer's policy information on post-purchase services towards customer satisfaction Abstract: The purpose of the study is to examine the relationship between the policy information and post-purchase services towards customer satisfaction that influences repeat purchase intention of the new e-retailers in India. Using SmartPLS 3 structural equation modelling software, authors present an enhanced model based on the survey from the customers who had the online purchase experience from new e-retailers. It extends from the previous past studies from post-purchase studies that affect customer satisfaction and repeat purchase intention. The result of the study shows that policy information (policy clarity, policy fairness, and policy trust) improves the post-purchase services (customer support, delivery service, delivery tracking, and product return) and significantly adds value to customer satisfaction and influence repeat purchase intention. The contribution of this study is as follows: it first identifies the variables having relevance to the policy information of new e-retailers; second, it evaluates the impact of e-retailers policy information that promises and encourages post-purchase services; third, proposes a significant measure of model extension with the relationship between policy information and post-purchase services towards customer satisfaction. Journal: Int. J. of Electronic Marketing and Retailing Pages: 360-389 Issue: 3 Volume: 13 Year: 2022 Keywords: e-retailer; supply chain; post-purchase; policy information; customer satisfaction; repeat purchase intention. File-URL: http://www.inderscience.com/link.php?id=123943 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:3:p:360-389 Template-Type: ReDIF-Article 1.0 Author-Name: Eser Erdurmazlı Author-X-Name-First: Eser Author-X-Name-Last: Erdurmazlı Author-Name: Haluk Erdem Author-X-Name-First: Haluk Author-X-Name-Last: Erdem Author-Name: Ufuk Türen Author-X-Name-First: Ufuk Author-X-Name-Last: Türen Author-Name: Yunus Gökmen Author-X-Name-First: Yunus Author-X-Name-Last: Gökmen Author-Name: Gökdeniz Kalkın Author-X-Name-First: Gökdeniz Author-X-Name-Last: Kalkın Title: Workplace mindfulness and customer satisfaction: an investigation in hospitality industry based on Booking.com overall ratings Abstract: Despite the growing number of studies demonstrating its substantial potential in workplace settings, empirical studies on effects of workplace mindfulness on individual and organisational outcomes are still at a very early stage. Furthermore, the number of studies on how to improve attitudes and behaviours of hotel employees to a much higher level is insufficient. In this regard, based on self-regulation theory, this study examined the relationship between hotel employees' mindful behaviours and guest satisfaction in the form of Booking.com overall ratings. To that end, 286 employees from 20 hotels in Mula province of Turkey constituted the study's sample. The results of the analyses revealed a significant relationship between workplace mindfulness and customer (guest) satisfaction. We expect that this study can make a significant contribution to filling the current theoretical gap in relevant literatures. We suggest that it may be very beneficial for hotel operators to invest in training and supporting of their employees to improve their mindful job attitudes and behaviours if they want to increase guest satisfaction so that they can become and remain competitive in the sector. Journal: Int. J. of Electronic Marketing and Retailing Pages: 300-318 Issue: 3 Volume: 13 Year: 2022 Keywords: workplace mindfulness; customer/guest satisfaction; hotels; hospitality industry; Booking.com; self-regulation theory. File-URL: http://www.inderscience.com/link.php?id=123946 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:3:p:300-318 Template-Type: ReDIF-Article 1.0 Author-Name: Zhuofan Zhang Author-X-Name-First: Zhuofan Author-X-Name-Last: Zhang Author-Name: Fernando R. Jiménez Author-X-Name-First: Fernando R. Author-X-Name-Last: Jiménez Author-Name: Shuang Yang Author-X-Name-First: Shuang Author-X-Name-Last: Yang Title: The effect of country of origin on the perceived quality of e-services Abstract: A vast amount of research shows that country of origin information can influence consumers' evaluations of perceived quality. However, most investigations of country of origin effects have been conducted in the realm of tangible goods. Scant research has investigated whether country of origin influences consumers' evaluations of perceived quality in the context of intangible electronic services, (i.e., e-services), such as mobile applications, websites and video games. This article fills that void. Based on categorisation theory, we propose that the effect of country of origin information on perceived quality is mediated by the activation of stereotypical attributes associated with tangible products. Accordingly, when country of origin information triggers tangible stereotypical attributes, country of origin effects will not be diagnostic for evaluations of e-services. Thus, country of origin effects observed in tangible goods will not spill over to e-services. The results of an experimental study support this claim. The implications for country of origin spillover effects as well as for managers of e-services are also discussed. Journal: Int. J. of Electronic Marketing and Retailing Pages: 411-424 Issue: 4 Volume: 13 Year: 2022 Keywords: country of origin; perceived quality; electronic services; e-services; spillover effect. File-URL: http://www.inderscience.com/link.php?id=125584 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:4:p:411-424 Template-Type: ReDIF-Article 1.0 Author-Name: Joonyong Park Author-X-Name-First: Joonyong Author-X-Name-Last: Park Author-Name: Renee B. Kim Author-X-Name-First: Renee B. Author-X-Name-Last: Kim Title: The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour Abstract: Successful implementation of the omnichannel (OC) in the retail sector essentially depends on consumers' perception of the value of the OC. The purpose of this study is to assess how OC's perceived service convenience can impact customer equity from a customer perspective. Analysing the significance of OC service convenience in the minds of customers can help companies decide how to stay current and attract potential new customers. SERVCON framework was applied to analyse the relationship between service convenience and customer equity and usage intention of OC. The study also assesses the effect of temporal personality on their perceived value of OC service, which may help the development of effective OC strategy, projecting consumer behaviour more precisely. Findings present the importance of selected OC constructs such as post-benefit convenience and differential effect of temporal personality on consumers' preference for the OC service convenience. Journal: Int. J. of Electronic Marketing and Retailing Pages: 443-465 Issue: 4 Volume: 13 Year: 2022 Keywords: omnichannel; OC; service convenience; SERVCON; temporal personality; customer equity. File-URL: http://www.inderscience.com/link.php?id=125587 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:4:p:443-465 Template-Type: ReDIF-Article 1.0 Author-Name: Priyadarshi Ranjan Author-X-Name-First: Priyadarshi Author-X-Name-Last: Ranjan Author-Name: G.V.R.K. Acharyulu Author-X-Name-First: G.V.R.K. Author-X-Name-Last: Acharyulu Title: An exploration of online marketplace quality dimension and relationship with purchase intention: the mediating roles of trust and e-WOM Abstract: As the e-commerce industry undergoes metamorphosis with each passing day, gaining and retaining competitive advantage has become a significant challenge for the online marketplace. In this scenario, sellers have emerged in the forefront, playing a crucial role within companies and helping them in outperforming their rivals in the competitive market. This research has empirically investigated the effect of online marketplace quality on online purchase intention by introducing a new dimension: seller selection quality with website design quality and service quality of the online marketplace, testing the direct and indirect effects of trust and e-WOM. In the proposed model, seller selection quality is determined by the product price, product quality, delivery lead time and delivery cost, and its helps to match consumer desire to overcome quality issues of the online marketplace. Data has been collected from public university students using a web-based survey using adapted instruments. In order to test the hypothesis on the relationship between constructs, data analysis has been done using SmartPLS-SEM 3.0. The statistical results indicate that online marketplace quality is a strong predictor of trust and e-WOM, both of them mediating the relationship between online marketplace quality and online purchase intention. Journal: Int. J. of Electronic Marketing and Retailing Pages: 490-512 Issue: 4 Volume: 13 Year: 2022 Keywords: online marketplace quality; seller selection quality; website quality; service quality; online purchase intention; trust; e-WOM. File-URL: http://www.inderscience.com/link.php?id=125588 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:4:p:490-512 Template-Type: ReDIF-Article 1.0 Author-Name: Sumit Sangwan Author-X-Name-First: Sumit Author-X-Name-Last: Sangwan Author-Name: Supran Kumar Sharma Author-X-Name-First: Supran Kumar Author-X-Name-Last: Sharma Title: Social media communication and consumer decision making: an empirical perspective Abstract: Consumer behaviour is changing dynamically with the emergence of diverse social media platforms. The study considers all phases of consumer decision making (CDM) and states their level of significance with respect to social media involvement. Primary data were collected through self-administered questionnaires. Exploratory factor analysis was applied to check the dimensionality of constructs followed by structural equation modelling. The findings explicate that pre-purchase activities are highly influenced by social media followed by post-purchase evaluation, purchase decision and finally need recognition. The study confers insights to marketers/practitioners/academicians about influence of social media during different phases and relevantly contributes to literature. The study suggests marketers to provide reliable and detailed information of products/services on social media and focus on consumers' opinions published which are considered to be trustworthy information. The study elucidates how business organisations can influence consumers' decision by participating actively on social media and maintaining customer relationship management. Journal: Int. J. of Electronic Marketing and Retailing Pages: 391-410 Issue: 4 Volume: 13 Year: 2022 Keywords: firm-generated content; user-generated content; social media; consumer decision making; CDM; pre-purchase activities. File-URL: http://www.inderscience.com/link.php?id=125589 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:4:p:391-410 Template-Type: ReDIF-Article 1.0 Author-Name: Kaylyn Wenzel Author-X-Name-First: Kaylyn Author-X-Name-Last: Wenzel Author-Name: Lauren Copeland Author-X-Name-First: Lauren Author-X-Name-Last: Copeland Title: Augmented and virtual reality effects on social responsibility in retail Abstract: The purpose of this research is to understand how knowledge of social responsibility within the apparel industry creates a sense of social responsibility concern, which would lead to purchase intention, while being moderated with the use and perception of virtual reality (VR) and/or augmented reality (AR). An online survey of 214 Gen Z respondents was conducted to understand participants' thoughts and familiarity with AR/VR. Overall, it was found that AR and VR are tools Gen Z is willing to use within their shopping experience, if given more experience with it. Journal: Int. J. of Electronic Marketing and Retailing Pages: 425-442 Issue: 4 Volume: 13 Year: 2022 Keywords: social responsibility; augmented and virtual reality; consumer behaviour; Gen Z. File-URL: http://www.inderscience.com/link.php?id=125590 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:4:p:425-442 Template-Type: ReDIF-Article 1.0 Author-Name: Farah S. Choudhary Author-X-Name-First: Farah S. Author-X-Name-Last: Choudhary Author-Name: Alka Sharma Author-X-Name-First: Alka Author-X-Name-Last: Sharma Title: Does visual merchandising affect response behaviour? Role of atmospheric cues in online retailing Abstract: The retail sector has revolutionised with all the major national and international brands going online giving the customers an option to visit a website and purchase online. However, the decision to visit a particular website needs to be analysed to identify the underlying online visual merchandising (OVM) cues affecting their behaviour and suggest strategies to promote growth of e-commerce. The study has applied the S-O-R paradigm in online context for investigating the role of atmospherics in eliciting emotional state that leads to favourable response behaviour from the consumers. The study has focused on examining the impact of four OVM cues (colour, product presentation, website design and layout, and website navigation) on emotional state and the approach-avoidance behaviour. The data for the present research was collected from shoppers of two top leading websites, viz., Flipkart and Amazon India. The results suggest that out of all the elements, colour stimulates the emotional state most in the Indian context. The study presents a strategic model of OVM elements and customers' response behaviour, mediated by the affective state that can be applied in the Indian context and help create positive behaviour among online consumers. Journal: Int. J. of Electronic Marketing and Retailing Pages: 466-489 Issue: 4 Volume: 13 Year: 2022 Keywords: online visual merchandising; OVM; emotional state; S-O-R model; customer approach-avoidance behaviour. File-URL: http://www.inderscience.com/link.php?id=125591 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:4:p:466-489 Template-Type: ReDIF-Article 1.0 Author-Name: Alaeddin Ahmad Author-X-Name-First: Alaeddin Author-X-Name-Last: Ahmad Author-Name: Dana Kakeesh Author-X-Name-First: Dana Author-X-Name-Last: Kakeesh Author-Name: Mohammad Abuhashesh Author-X-Name-First: Mohammad Author-X-Name-Last: Abuhashesh Title: The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approach Abstract: The current research examines the impact of the online flower of service on guest loyalty, moderated by guest experience. The flower of service is viewed in relation to online services, and is thus referred to as the online flower of service. In order to study all these variables, a total of 342 valid questionnaires were collected from guests staying at five-star hotels in Jordan and these were analysed using structural equation modelling. This research makes a scholarly contribution to academic and practical knowledge in this field and adds new information about the online flower of service, guest experience measured by convenience, and guest loyalty. It provides useful guidelines for future research work which would ideally extend to other sorts of tourism industry and hospitality services. Journal: Int. J. of Electronic Marketing and Retailing Pages: 1-24 Issue: 1 Volume: 13 Year: 2022 Keywords: guest experience; online flower of service; Lovelock's theoretical model; supplementary services; guest loyalty; hotels; tourism and hospitality industry; Jordan. File-URL: http://www.inderscience.com/link.php?id=119243 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:1:p:1-24 Template-Type: ReDIF-Article 1.0 Author-Name: Mehak Goyal Author-X-Name-First: Mehak Author-X-Name-Last: Goyal Author-Name: Pankaj Deshwal Author-X-Name-First: Pankaj Author-X-Name-Last: Deshwal Title: Twenty years of online customer experience: a bibliometric review and research agenda Abstract: Online customer experience (OCE) has become a major source of competitive advantage therefore, have been emphasised in literature by practitioners and academicians. This study is an attempt to better understand the intellectual structure of online customer experience research in extant literature. The purpose of this review is to examine and evaluate the subsisting theories, components, facets and various methodology of OCE research studied during 2000-2020. In the study 585 research articles from various reputed journals published in the last two decades are used for performing bibliometric analysis. VOSviewer software based on smart local moving (SML) algorithm is used for conducting both co-citation and co-word analysis. Findings revealed the most eminent research articles, most influential author and most occurred keywords. This holistic review will provide future directions and act as a foundation of emerging issues in the domain of OCE. Journal: Int. J. of Electronic Marketing and Retailing Pages: 137-156 Issue: 2 Volume: 13 Year: 2022 Keywords: online customer experience; OCE; bibliometric analysis; VOSviewer; co-citation; technology acceptance model; TAM. File-URL: http://www.inderscience.com/link.php?id=121803 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:2:p:137-156 Template-Type: ReDIF-Article 1.0 Author-Name: Vikas Agrawal Author-X-Name-First: Vikas Author-X-Name-Last: Agrawal Author-Name: Dale Cake Author-X-Name-First: Dale Author-X-Name-Last: Cake Author-Name: George Gresham Author-X-Name-First: George Author-X-Name-Last: Gresham Title: Effect of gender and unplanned shopping on healthy product buying and digital technology use Abstract: Ever-changing grocery shopping habits of consumers create many challenges and opportunities for decision makers in the retail grocery industry. This paper focuses on consumers' in-store digital technology use and healthy product buying habits and their relationship with gender and unplanned spending. Specifically, among the six shopping components studied, the digital technology use and desire for healthy products explain many consumers' in-store shopping habits. This study finds that the shoppers who engage in unplanned shopping tend to use digital technologies more often to enhance their shopping experience. Additionally, there is a significant interaction effect of gender and unplanned shopping on healthy product buying habits. Findings of the study have implications for practical digital promotion stimuli, messaging, and targeting strategies, as well as unplanned shopping and communication theory. Journal: Int. J. of Electronic Marketing and Retailing Pages: 25-42 Issue: 1 Volume: 13 Year: 2022 Keywords: digital technology use; in-store stimuli; unplanned shopping; gender effect; healthy product buying. File-URL: http://www.inderscience.com/link.php?id=119244 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:1:p:25-42 Template-Type: ReDIF-Article 1.0 Author-Name: Giuseppe Colella Author-X-Name-First: Giuseppe Author-X-Name-Last: Colella Author-Name: Cesare Amatulli Author-X-Name-First: Cesare Author-X-Name-Last: Amatulli Title: Digital luxury retailing and the COVID-19 pandemic: a qualitative study Abstract: Luxury brands are increasingly realising the central importance of digital technology in addressing consumers' needs and desires. In this context, several studies have focused on the role that digital technologies play in luxury brands' communication, but few of them have addressed luxury brands' digital retail distribution strategies. Understanding this topic is especially critical amidst changes in global economics - many of them spurred by the COVID-19 pandemic - that are reshaping how luxury consumers shop at and interact with retailers. Against that backdrop, this research pursues a twofold objective, namely: identifying the current effects of the pandemic on luxury brands' digital retailing and illuminating the challenges said brands will face in the near future. Given the sparse explorations of digital retailing (especially for luxury brands) and the extraordinary nature of the pandemic, this research uses a qualitative-exploratory approach based on semi-structured one-to-one interviews with experts from a leading digital marketing company in order to develop some initial insights. The limitations of this research are due to the cut-off period and the use of a restricted sample. In addition to discussing the theoretical and managerial implications of the results, the paper provides interesting guidance for future research. Journal: Int. J. of Electronic Marketing and Retailing Pages: 157-189 Issue: 2 Volume: 13 Year: 2022 Keywords: digital marketing; digital retailing; luxury marketing; digital luxury retailing; e-commerce; electronic commerce; pandemic; qualitative study. File-URL: http://www.inderscience.com/link.php?id=121804 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:2:p:157-189 Template-Type: ReDIF-Article 1.0 Author-Name: Asphat Muposhi Author-X-Name-First: Asphat Author-X-Name-Last: Muposhi Author-Name: Chengedzai Mafini Author-X-Name-First: Chengedzai Author-X-Name-Last: Mafini Author-Name: Roy Marlon Shamhuyenhanzva Author-X-Name-First: Roy Marlon Author-X-Name-Last: Shamhuyenhanzva Title: Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls Abstract: A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equation modelling was employed for hypotheses testing. Mall awareness and mall environment emerged as significant predictors of shopping mall value attributed to distressed malls. The effect of shopping mall personality on shopping mall value was insignificant, while perceived mall difference had a negative effect. The path from shopping mall value to mall attachment was also insignificant. Demalling, mall renovation and a distinctive mall personality are suggested as potential strategies to reposition distressed malls and keep pace with experiential value accorded by internet-based malls. Mall personality may be improved by shifting away from a cost-oriented strategy by embracing a differentiated mall strategy premised on enhancing shopper experiential value. Journal: Int. J. of Electronic Marketing and Retailing Pages: 43-64 Issue: 1 Volume: 13 Year: 2022 Keywords: dead mall; shopper-based mall equity; shopping mall value; mall attachment; South Africa. File-URL: http://www.inderscience.com/link.php?id=119245 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:1:p:43-64 Template-Type: ReDIF-Article 1.0 Author-Name: Ravi Narayanaswamy Author-X-Name-First: Ravi Author-X-Name-Last: Narayanaswamy Author-Name: Richard A. Heiens Author-X-Name-First: Richard A. Author-X-Name-Last: Heiens Title: Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study Abstract: Prior studies confirm the influence of social media marketing on a variety of psychological dimensions. However, without tangible performance metrics, most of these studies have been unable to directly and conclusively measure the effectiveness of social media strategy. Utilising data from the 500 largest internet retailers in the USA, this study explores the relationship between social media marketing, customer attraction and sales performance. The results of our research show that the optimal combination of social media outcomes for enhancing customer attraction includes maximising the number of likes for Facebook, the number of followers for Twitter, and the number of views for YouTube. To improve sales performance, the optimal approach includes maximising the number of likes for Facebook and the number of followers for Twitter. Further findings reveal that customer attraction mediates the relationship between social media marketing and web sales. Journal: Int. J. of Electronic Marketing and Retailing Pages: 65-82 Issue: 1 Volume: 13 Year: 2022 Keywords: social media marketing; SMM; customer attraction; web sales; Facebook; Instagram; Pinterest; Twitter; YouTube. File-URL: http://www.inderscience.com/link.php?id=119248 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:1:p:65-82 Template-Type: ReDIF-Article 1.0 Author-Name: Gricel Castillo Author-X-Name-First: Gricel Author-X-Name-Last: Castillo Author-Name: Lorena Carrete Author-X-Name-First: Lorena Author-X-Name-Last: Carrete Author-Name: Pilar Arroyo Author-X-Name-First: Pilar Author-X-Name-Last: Arroyo Title: Do health-brand fan pages satisfy their consumers' desires? Abstract: Brand fan pages offer an opportunity to collect information from consumers and enhance customer engagement. This study explores the gratifications sought by consumers of healthy food brands when they participate in these platforms. A qualitative approach was used to collect information in the fortified ready-to-eat cereals category. Data were collected via in-depth interviews followed by a netnography study to analyse the <i>informational</i>, <i>entertaining</i>, <i>relational</i>, and <i>remunerative</i> gratifications provided by health-brand fan pages and the shortcomings perceived about the same. Based on the findings, a conceptual model that enhances the understanding of what are the consumer interaction determinants with brand fan pages is provided. Several studies have applied the uses and gratification theory to explain why consumers are motivated to use social media. However, this study is the first to explore the gratifications offered by health-brand fan pages. Journal: Int. J. of Electronic Marketing and Retailing Pages: 83-104 Issue: 1 Volume: 13 Year: 2022 Keywords: health-food brands; consumer behaviour; brand fan pages; social media; health consciousness; brand engagement; Facebook; engagement. File-URL: http://www.inderscience.com/link.php?id=119252 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:1:p:83-104 Template-Type: ReDIF-Article 1.0 Author-Name: Daly Paulose Meppurath Author-X-Name-First: Daly Paulose Author-X-Name-Last: Meppurath Author-Name: Roshna Varghese Author-X-Name-First: Roshna Author-X-Name-Last: Varghese Title: Shopping orientations and its influence on online purchase intention: a study of young adults Abstract: This study tests the shopping orientations of young adults when it comes to buying online using a modified version of Sproles and Kendall's (1986) consumer styles inventory (CSI). Till date, no systematic study has explored inclination towards e-shopping among young adults using the CSI approach. The validated CSI scale is tested on a sample of 630 young-adult consumers from an emerging market to examine its cross-cultural generalisability. Exploratory and confirmatory factor analysis is used to summarise the 46 initial variables into 35 composites that explain 11 underlying factors. The study confirms the applicability of the original CSI scale while identifying three new shopping orientations specific to emerging markets namely uninterested, convenience seeking and diligent shoppers. The role of these shopping orientations as antecedents to youth intention to shop online is then explored. Novelty and convenience seeking shoppers exhibit greater inclination towards e-shopping while quality conscious and confused shoppers with habitual shopping orientations negatively affect online purchase intention. Journal: Int. J. of Electronic Marketing and Retailing Pages: 105-135 Issue: 1 Volume: 13 Year: 2022 Keywords: shopping orientation; shopper typology; purchase intention; consumption; youth; shopping style; internet shopping; e-shopping; retailing; consumer behaviour; shopping; buying behaviour; India. File-URL: http://www.inderscience.com/link.php?id=119254 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:1:p:105-135 Template-Type: ReDIF-Article 1.0 Author-Name: Saurabh Mittal Author-X-Name-First: Saurabh Author-X-Name-Last: Mittal Author-Name: Vikas Kumar Author-X-Name-First: Vikas Author-X-Name-Last: Kumar Title: A strategic framework for non-intrusive mobile marketing campaigns Abstract: Intrusive marketing is invasive in nature and it has negative impact on the consumers. Due to its turning off effect, customers may develop an antipathy to the brand. Hence, the marketing campaign may lead to just opposite of its objectives. With the large-scale proliferation of mobile communication, there has been a stringent shift from the traditional marketing to mobile phone-based marketing. However, due to the more personalised nature of device, customers are generally more sensitive towards the marketing campaigns delivered on their mobile phones. Any unwanted marketing campaign may elicit negative response and marketers need to be very careful in drafting their strategies to identify what and how to reduce the intrusive nature of their advertisements. The existing frameworks and models for marketing campaigns do not cover the intrusiveness of mobile marketing campaigns. Present work identifies the factors leading to the non-intrusive campaigns and their possible consumer effects. A strategic framework has been proposed for the development of non-intrusive mobile marketing campaigns along with technology-based solutions and content specific suggestions. Journal: Int. J. of Electronic Marketing and Retailing Pages: 190-205 Issue: 2 Volume: 13 Year: 2022 Keywords: intrusive marketing; non-intrusive marketing; mobile marketing; passive marketing; non-intrusive mobile marketing framework. File-URL: http://www.inderscience.com/link.php?id=121819 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:2:p:190-205 Template-Type: ReDIF-Article 1.0 Author-Name: Salini Devi Rajendran Author-X-Name-First: Salini Devi Author-X-Name-Last: Rajendran Author-Name: Siti Norida Wahab Author-X-Name-First: Siti Norida Author-X-Name-Last: Wahab Title: Investigating last-mile delivery options on online shoppers experience and repurchase intention Abstract: Last-mile delivery is considered an imperative element in online trading. As technology is expanding and accelerating, the need to make sure that online shoppers in Malaysia experienced on-time and reliable online shopping delivery services has become vital. Hence, e-retailers play a major part in investigating the challenges faced by online shoppers during delivery services and identifying their most preferred delivery options. This paper aims to investigate the influence of last-mile delivery options on the online shopper's experience and its effect on the intention to repurchase with e-retailers. The study was carried out among 150 experienced online shoppers. Data were analysed using structural equation modelling via SmartPLS 3. Findings revealed that time-slot delivery and unattended delivery significantly influence online shoppers' experience and repurchase intention. Hence, this paper provides useful insights for online retailers to improve their current and future last-mile delivery services to customers. Journal: Int. J. of Electronic Marketing and Retailing Pages: 224-241 Issue: 2 Volume: 13 Year: 2022 Keywords: last-mile delivery; delivery options; online shopping; e-retailers. File-URL: http://www.inderscience.com/link.php?id=121826 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:2:p:224-241 Template-Type: ReDIF-Article 1.0 Author-Name: Paula Núñez Milán Author-X-Name-First: Paula Núñez Author-X-Name-Last: Milán Author-Name: Manuel Palomar Sanz Author-X-Name-First: Manuel Palomar Author-X-Name-Last: Sanz Author-Name: Yoan Gutiérrez Vázquez Author-X-Name-First: Yoan Gutiérrez Author-X-Name-Last: Vázquez Title: NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain Abstract: The measurement of a university's reputation is currently based on rankings published nationally and internationally. These rankings are based on different criteria directly related to research and teaching, thereby creating a reputation. However, the proliferation of digital media has made it is possible to know the real opinion of stakeholders on a range of issues, including brand perception. Therefore, analysing datasets from social networks, blogs and the comment sections of websites has become an increasingly worthwhile task to getting a thorough understanding of an organisation's reputation. One way to approach this task is to use natural language processing (NLP) technologies as part of the process of conceiving the social reputation of institutional brands by interpreting a large amount of comments from social users. NLP technologies are useful for identifying and quantifying positive, neutral, negative and other information posted on social networks, i.e., Twitter. Through this research, we intend to monitor the situation of universities in the Valencian Community in terms of audience opinions, based on a justified selection of human language technologies that provide the necessary data from tweets, to create different classifications such as reputation, audience, among others. Journal: Int. J. of Electronic Marketing and Retailing Pages: 242-258 Issue: 2 Volume: 13 Year: 2022 Keywords: universities; natural language processing; NLP; technologies; social media; reputation; sentiment analysis; opinion mining; audience; public opinion; human language technologies; Spain. File-URL: http://www.inderscience.com/link.php?id=121829 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:13:y:2022:i:2:p:242-258