Template-Type: ReDIF-Article 1.0 Author-Name: Jennifer Johnson Jorgensen Author-X-Name-First: Jennifer Johnson Author-X-Name-Last: Jorgensen Author-Name: Katelyn Sorensen Author-X-Name-First: Katelyn Author-X-Name-Last: Sorensen Title: Consumer acceptance of virtual reality when browsing for apparel Abstract: With the growth of virtual reality, many opportunities exist for retailers, but consumers may not be ready to use virtual reality when browsing for apparel. To determine the acceptance of virtual reality among consumers, an adapted technology acceptance model (TAM) was tested including the variables of perceived enjoyment and perceived innovativeness. To collect data, 407 participants in the USA were exposed to an online virtual reality experience on their personal computers. Afterward, participants completed an online survey. The results of this study found that perceived enjoyment had a positive relationship with perceived usefulness and perceived ease of use, while perceived usefulness was found to relate to perceived innovativeness and perceived ease of use. Surprisingly, perceived ease of use was not found to have a positive relationship with attitude in this study. The adapted TAM was also determined to be an appropriate theoretical framework for understanding the acceptance of virtual reality when browsing for apparel. Journal: Int. J. of Electronic Marketing and Retailing Pages: 232-253 Issue: 3 Volume: 12 Year: 2021 Keywords: virtual reality; perceived enjoyment; perceived innovativeness; technology acceptance model; TAM. File-URL: http://www.inderscience.com/link.php?id=116501 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:3:p:232-253 Template-Type: ReDIF-Article 1.0 Author-Name: Kimberly Thomas-Francois Author-X-Name-First: Kimberly Author-X-Name-Last: Thomas-Francois Author-Name: Simon Somogyi Author-X-Name-First: Simon Author-X-Name-Last: Somogyi Title: Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion Abstract: Research has shown very slow consumer adoption to new grocery shopping options, particularly virtual shopping in North America. While consumers have been willing to purchase objects virtually, there is an inherent scepticism in purchasing food using these modes. Research has also shown while this may be the case in some western countries, eastern countries such as China have seen different acceptance. Urban eastern consumers have embraced virtual shopping and have already moved to hybrid shopping modes including smart grocery shopping. This paper reviews theoretical assumptions which may explain a shift in western consumer's behavioural changes and posits a hypothetical conceptual framework for future empirical investigations. The framework advances the idea that cultural change acceptance may be an antecedent to other social factors such as consumer learning, affective factors, cognitive factors, normative appeals among others, trust, perceived privacy and security, and these provide links to the adoption to these new retail modalities. Journal: Int. J. of Electronic Marketing and Retailing Pages: 323-338 Issue: 4 Volume: 12 Year: 2021 Keywords: new retail; smart grocery shopping; virtual grocery shopping; cultural change acceptance; consumer learning; consumer behaviour. File-URL: http://www.inderscience.com/link.php?id=118293 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:4:p:323-338 Template-Type: ReDIF-Article 1.0 Author-Name: Fortesa Haziri Author-X-Name-First: Fortesa Author-X-Name-Last: Haziri Author-Name: Ina Pagria Author-X-Name-First: Ina Author-X-Name-Last: Pagria Author-Name: Miloslava Chovancová Author-X-Name-First: Miloslava Author-X-Name-Last: Chovancová Title: The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania Abstract: Gamification is considered as a 'magic bullet' to induce dull experiences with fun and enjoyment. However, understanding the gamification attributes for s-commerce users falls short due to limited empirical research. The purpose of this study is to explore the differences between males and females and employed and unemployed buyers who purchase products and services via s-commerce when game elements are considered. A questionnaire containing 61 questions and was distributed via social platforms. To analyse the gathered data, EFA and Mann-Whitney U test have been employed. The study concludes that for Kosovar s-commerce users, employment status is significantly different regarding game mechanics. Regarding gender, out of all game elements, significant differences were found only in aesthetics. On the other hand, no gender and occupation differences have been identified for Albanian s-commerce users. The results of this study are useful for companies which provide products/services focused on gender and employment status. Journal: Int. J. of Electronic Marketing and Retailing Pages: 215-231 Issue: 3 Volume: 12 Year: 2021 Keywords: aesthetics; game dynamics; game mechanics; gamification; online buying behaviour; social media; developing countries; Kosovo; Albania. File-URL: http://www.inderscience.com/link.php?id=116502 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:3:p:215-231 Template-Type: ReDIF-Article 1.0 Author-Name: Matti J. Haverila Author-X-Name-First: Matti J. Author-X-Name-Last: Haverila Author-Name: Kai Haverila Author-X-Name-First: Kai Author-X-Name-Last: Haverila Author-Name: Caitlin McLaughlin Author-X-Name-First: Caitlin Author-X-Name-Last: McLaughlin Title: The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities: the role of gender Abstract: The purpose of this research was to examine the relationships between customer engagement, customer satisfaction and relationship quality in brand communities. Specifically, the moderating role of the relationship quality construct was examined first for the whole dataset, and then for the male and female respondents. The respondents were members of brand communities who originated from Canada and the USA. Partial least squares structural equation modelling (PLS-SEM) was utilised to analyse the relationships. The results indicate that the relationship between customer engagement and satisfaction is significant for both male and female respondents. However, the relationship between the relationship quality and customer satisfaction was significant in the whole dataset as well as for the male respondents, but not for the female respondents. Thus, the relationship quality construct moderated the customer engagement and customer satisfaction relationship only for the male respondents. The relationship quality has a different impact for males and females. Journal: Int. J. of Electronic Marketing and Retailing Pages: 339-356 Issue: 4 Volume: 12 Year: 2021 Keywords: brand community; customer satisfaction; customer engagement; relationship quality; gender. File-URL: http://www.inderscience.com/link.php?id=118294 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:4:p:339-356 Template-Type: ReDIF-Article 1.0 Author-Name: Deependra Singh Author-X-Name-First: Deependra Author-X-Name-Last: Singh Author-Name: Naval Bajpai Author-X-Name-First: Naval Author-X-Name-Last: Bajpai Author-Name: Kushagra Kulshreshtha Author-X-Name-First: Kushagra Author-X-Name-Last: Kulshreshtha Title: Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets Abstract: The present research study is directed towards customers who frequently visit a specific hypermarket brand's store as to what factors influence their brand trust. Further, the impact of these extracted brand trust factors is investigated with brand love as a mediator. For this purpose, CFA-SEM approach is applied to the sample size of 787 customers. This study proposes a conceptual framework for testing the relationship among the constructs related to brand trust, brand love, and purchase intention. The empirically validated model recommends the factors leading to brand trust and their impact on purchase intention with the mediation of brand love in hypermarket brand stores. This study shows the pivotal relationships between brand trust factors, brand love, and purchase intention. It helps to understand the influencing components for brand trust and the role of brand love to develop customers' purchase intention for their hypermarket brands in a better way. Journal: Int. J. of Electronic Marketing and Retailing Pages: 254-284 Issue: 3 Volume: 12 Year: 2021 Keywords: brand trust; brand love; purchase intention; customer-brand relationship; hypermarket; customer-purchase behaviour; consumer; scale development; exploratory factor analysis; confirmatory factor analysis; structural equation modelling; mediating effect; mediator analysis; India. File-URL: http://www.inderscience.com/link.php?id=116503 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:3:p:254-284 Template-Type: ReDIF-Article 1.0 Author-Name: Ngoc Trang Thi Nguyen Author-X-Name-First: Ngoc Trang Thi Author-X-Name-Last: Nguyen Author-Name: Yoonjae Lee Author-X-Name-First: Yoonjae Author-X-Name-Last: Lee Title: The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options Abstract: Purchase decisions require consumers to consider both values and risks of products and services. To have a better understanding of peer-to-peer (P2P) collaborative consumption consumer, this research examines the motivation of consumer intention on the recurring use of P2P collaborative services on the basis of their perceived hedonic and utilitarian values as well as perceived risks. Data was collected via online surveys from mTurk of people participating in internet-mediated collaborative consumption in the US market. This research examines the consumer intention concerning P2P collaborative services by combining the effects of value and risks in a theoretical model, using structural equation modelling (SEM). The findings of this study explain the relationships between hedonic value, utilitarian value and perceived risk with collaborative consumption options choosing intention. Consumer using intention is positively influenced by both hedonic and utilitarian values as well as negatively by perceived risk, in which utilitarian value makes a stronger effect on intention than hedonic value, this study analysis also provides evidence that monetary savings does not impact perceived value of consumer for collaborative consumption. Journal: Int. J. of Electronic Marketing and Retailing Pages: 285-305 Issue: 3 Volume: 12 Year: 2021 Keywords: sharing economy; hedonic value; utilitarian value; perceived risk; collaborative consumption; peer-to-peer; P2P. File-URL: http://www.inderscience.com/link.php?id=116504 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:3:p:285-305 Template-Type: ReDIF-Article 1.0 Author-Name: Ravi Narayanaswamy Author-X-Name-First: Ravi Author-X-Name-Last: Narayanaswamy Author-Name: Richard A. Heiens Author-X-Name-First: Richard A. Author-X-Name-Last: Heiens Title: The impact of digital sales channels on web sales: evidence from the USA's largest online retailers Abstract: The present study uses aggregate data from the USA's 100 largest online retailers to examine the effectiveness of the various e-commerce digital sales channels. These digital sales channels include direct website visits, display ads, e-mail, organic search, paid search, referrals, and social media. The focus is on examining the direct effects of each traffic channel specifically on web sales performance. Hypothesis testing is done using a log-log model with a Box-Cox transformation, and the average ticket value is used as a control variable. The findings indicate that all digital sales channels have a direct effect on web sales. However, the slope of each equation suggests some degree of differentiation between digital sales channels, with implications for determining the most efficient portfolio of digital sales channels when faced with limited resources. Journal: Int. J. of Electronic Marketing and Retailing Pages: 306-322 Issue: 3 Volume: 12 Year: 2021 Keywords: digital sales channels; web sales; e-commerce; direct website visits; display ads; e-mail; organic search; paid search; referrals; social media. File-URL: http://www.inderscience.com/link.php?id=116505 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:3:p:306-322 Template-Type: ReDIF-Article 1.0 Author-Name: Süleyman Çelik Author-X-Name-First: Süleyman Author-X-Name-Last: Çelik Author-Name: Yusuf Volkan Topuz Author-X-Name-First: Yusuf Volkan Author-X-Name-Last: Topuz Title: The effect of brand love on the electronic word-of-mouth and repurchase intention Abstract: The aim of present study is to determine the effects of brand love on electronic word-of-mouth (eWOM) communication dimensions and repurchase intention. Another aim of this study is to investigate the effects of eWOM dimensions on repurchase intention in terms of Y generation and mobile phone brands. Furthermore, this study investigates the mediating role of positive eWOM on brand love and repurchase intention. In accordance with this purposes, data is collected through questionnaires from a total of 402 people who are members of the Y generation based on mobile phone brands. The collected data were analysed by SEM using SPSS AMOS programme. Results of the present study revealed that brand love positively and statistically affects repurchase intention, positive eWOM and eWOM susceptibility dimension. Furthermore, this study revealed that positive eWOM positively affects repurchase intention, and negative eWOM negatively affects repurchase intention. In addition, it is revealed that positive eWOM has a partial mediating effect between brand love and repurchase intention. Journal: Int. J. of Electronic Marketing and Retailing Pages: 357-372 Issue: 4 Volume: 12 Year: 2021 Keywords: brand love; electronic word-of-mouth communication; electronic word-of-mouth; eWOM; repurchase intention; Y generation. File-URL: http://www.inderscience.com/link.php?id=118301 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:4:p:357-372 Template-Type: ReDIF-Article 1.0 Author-Name: Sridhar Vaithianathan Author-X-Name-First: Sridhar Author-X-Name-Last: Vaithianathan Author-Name: Vishal Mishra Author-X-Name-First: Vishal Author-X-Name-Last: Mishra Author-Name: Ankur Srivastava Author-X-Name-First: Ankur Author-X-Name-Last: Srivastava Title: Understanding the determinants of mobile retailing adoption and usage behaviour Abstract: Existing literature on mobile driven purchases is concentrated largely on developed countries and focuses predominantly on the intention to adopt. The present study investigates the mobile retailing usage behaviour of individuals by integrating theories of technology acceptance model (TAM) and technology-organisation-environment (TOE) in an emerging market context. A web-based survey data on the usage of mobile retailing was collected and analysed using structured equation modelling (SEM). The results show the direct influence of perceived usefulness and individual characteristics on actual usage, whereas perceived ease of use, environment characteristics and technology characteristics influenced adoption indirectly. The results of the study provide guidelines to the mobile retailers for promoting the usage of their products/services and to the policy makers for enhancing the usage of mobile technologies which can help advance the social and the financial inclusion. Journal: Int. J. of Electronic Marketing and Retailing Pages: 373-393 Issue: 4 Volume: 12 Year: 2021 Keywords: mobile retailing; adoption behaviour; usage behaviour; emerging economy. File-URL: http://www.inderscience.com/link.php?id=118303 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:4:p:373-393 Template-Type: ReDIF-Article 1.0 Author-Name: Tornike Khoshtaria Author-X-Name-First: Tornike Author-X-Name-Last: Khoshtaria Author-Name: Arian Matin Author-X-Name-First: Arian Author-X-Name-Last: Matin Author-Name: Metin Mercan Author-X-Name-First: Metin Author-X-Name-Last: Mercan Author-Name: Davit Datuashvili Author-X-Name-First: Davit Author-X-Name-Last: Datuashvili Title: The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector Abstract: The purpose of this study is to explore the shopping behaviour of the contemporary Georgian customers. Never in the history of the Caucasus region, since the inception of the great Silk Road, have consumers benefited from such a range of global, high-tech shopping options. Today, Georgian consumers are able to shop from various vendors in a virtual marketplace with the click of the mouse, leaving Georgian consumers with an unlimited digital marketplace beyond their local shops, markets and bazaars. However, while this presents opportunities for some local retailers, it also poses problems for others. This paper studies the relationship between customers' purchasing patterns, namely: customers' basket size, frequency of their purchasing intervals, the monetary value of their purchases and their webrooming and showrooming behaviour. This study adopted a deductive approach by formulating and analysing hypothetical relationships between the above-mentioned concepts. To test the hypotheses, we designed and distributed a questionnaire with closed-ended questions, among a sample of 417 respondents that measured the impact of variables empirically. The results indicate a negative correlation between basket size, frequency of purchases and webrooming and showrooming behaviour while rejecting a strong positive correlation between monetary value and research into online shopping. Journal: Int. J. of Electronic Marketing and Retailing Pages: 394-413 Issue: 4 Volume: 12 Year: 2021 Keywords: purchasing patterns; showrooming; webrooming; consumer behaviour. File-URL: http://www.inderscience.com/link.php?id=118305 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:4:p:394-413 Template-Type: ReDIF-Article 1.0 Author-Name: Aradhana Gandhi Author-X-Name-First: Aradhana Author-X-Name-Last: Gandhi Author-Name: Sonali Bhattacharya Author-X-Name-First: Sonali Author-X-Name-Last: Bhattacharya Title: Factors influencing purchase intention of store brands in organised fashion retail Abstract: Store brands offer higher margins as compared to national brands and enables strengthening the stability of earnings for the fashion retailer. It also allows it to use consumers' insight for its own product development. The challenge, however, is to keep the store brands 'relevant' during ever-changing times. Store brands are known to boost store patronage, offer greater price flexibility, improve footfalls, and help build brand loyalty. To build brand loyalty, retailers would need to identify what motivates consumers to purchase these brands. Therefore, this research aims to look at the factors that influence customers' willingness to purchase store brands in India. Empirical research was undertaken by conducting an e-survey, which was filled by 527 respondents. The study ascertained that price, quality, and sales promotions play a significant role in keeping the store brands stay alive and generate substantial economic value to the retailer, apart from driving footfalls. Journal: Int. J. of Electronic Marketing and Retailing Pages: 414-430 Issue: 4 Volume: 12 Year: 2021 Keywords: private label; store brands; purchase intention; retail; price consciousness; quality consciousness; promotions; fashion retailer; apparel retailer; India. File-URL: http://www.inderscience.com/link.php?id=118307 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:4:p:414-430 Template-Type: ReDIF-Article 1.0 Author-Name: Ree C. Ho Author-X-Name-First: Ree C. Author-X-Name-Last: Ho Author-Name: Ali Shafiq Author-X-Name-First: Ali Author-X-Name-Last: Shafiq Title: Promocode: an examination of the outcome expectations in shopping apps Abstract: This study examined consumer's expectation on the usefulness of promocode within the shopping apps. Consumers learned about the availability of promocode from searching, media exposure and their collaboration with other consumers. Hence, there is a need to investigate the influence of the social cognitive elements in achieving sales via promocode. This study developed an integrative framework, which combined both theory of planned behaviour and social cognitive theory to examine the underlying factors in the use of promocode. A sample of 266 consumers was surveyed through questionnaire. Their responses were analysed through structural equation modelling. The hypothesised relationships between attitude towards behaviour, subjective norms, and perceived behavioural control mediated the linkages of self-efficacy and outcome expectations to the adoption of the promocode. These results showed that social cognitive outcome expectations and self-efficacy explain consumer's competent use of promocode available in the shopping apps. This study provided an integrative framework in predicting the use of promocode in shopping apps. It also explained the use of promocode from consumer cognitive perspective. Journal: Int. J. of Electronic Marketing and Retailing Pages: 111-132 Issue: 2 Volume: 12 Year: 2021 Keywords: promocode; mobile commerce; shopping app; self-efficacy; hedonic outcome expectation; utilitarian outcome expectation; promotional discount. File-URL: http://www.inderscience.com/link.php?id=114243 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:2:p:111-132 Template-Type: ReDIF-Article 1.0 Author-Name: Noorshella Binti Che Nawi Author-X-Name-First: Noorshella Binti Che Author-X-Name-Last: Nawi Author-Name: Abdullah Al Mamun Author-X-Name-First: Abdullah Al Author-X-Name-Last: Mamun Author-Name: Noorul Azwin Md Nasir Author-X-Name-First: Noorul Azwin Md Author-X-Name-Last: Nasir Author-Name: Nurul Hasliana Binti Hamsani Author-X-Name-First: Nurul Hasliana Binti Author-X-Name-Last: Hamsani Title: Examining the risk factors affecting the image of online stores in Malaysia Abstract: This study examined the influence of various dimensions of perceived risk (i.e., delivery risk, financial risk, product-performance risk, social risk, and convenience risk) on the image of online stores. This study adopted a cross-sectional design and the quantitative data were collected from 330 conveniently selected respondents from Peninsular Malaysia. The findings revealed that financial risk, social risk, and convenience risk had a significantly negative effect on the image of online stores in Malaysia. Apart from extending the existing electronic commerce literature, this study provided in-depth insights into the role of perceived risk in the consumers' decision process during online shopping. It is recommended that the governments and online organisations should adopt policies and programs that could enhance the safety of financial information and secure the transactions of online shoppers while maintaining a user-friendly online platform. It is also worthwhile to implement strategies that could raise social awareness regarding the benefits of online shopping and electronic consumerism. Journal: Int. J. of Electronic Marketing and Retailing Pages: 156-170 Issue: 2 Volume: 12 Year: 2021 Keywords: delivery risk; financial risk; product-performance risk; social risk; convenience risk. File-URL: http://www.inderscience.com/link.php?id=114244 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:2:p:156-170 Template-Type: ReDIF-Article 1.0 Author-Name: Wail Alhakimi Author-X-Name-First: Wail Author-X-Name-Last: Alhakimi Author-Name: Ramzi Alwadhan Author-X-Name-First: Ramzi Author-X-Name-Last: Alwadhan Title: Social media and the decision-making process: empirical evidence from Yemen Abstract: Social media had a huge impact on consumers day to day life in many different aspects. It is applications and sites have become an influence on how products and services are presented to end users. This study aims to understand the impact of social media marketing on the consumer's decision-making process among Yemeni consumers. A questionnaire was used as a tool for the data collection from 180 Yemeni consumers. The study reveals that social media has a major influence on pre-purchase stage, purchase stage and post purchase stage. Social media users are encouraged to recognise a need for a product/service in the pre-purchase stage. It is a reliable source for information and information can be searched, accessed, and retrieved easily in the purchase stage. Feedback from customers about services/products can give a clear picture on how good or bad the product/service is, in which it affects future purchases. Journal: Int. J. of Electronic Marketing and Retailing Pages: 133-155 Issue: 2 Volume: 12 Year: 2021 Keywords: social media; marketing; pre-purchase stage; purchase stage; post-purchase stage; decision-making; Yemen. File-URL: http://www.inderscience.com/link.php?id=114245 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:2:p:133-155 Template-Type: ReDIF-Article 1.0 Author-Name: Beheruz N. Sethna Author-X-Name-First: Beheruz N. Author-X-Name-Last: Sethna Author-Name: Sunil Hazari Author-X-Name-First: Sunil Author-X-Name-Last: Hazari Author-Name: Cheryl O'Meara Brown Author-X-Name-First: Cheryl O'Meara Author-X-Name-Last: Brown Title: Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network Abstract: This paper makes a contribution in the investigation of constructs of value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network, and shows gender variations in engagement and use of Pinterest, relative to other social media. Using the Pinterest social media network, the specific purpose of this study is to investigate constructs of value, loyalty, trust, and the impact of these constructs on purchase intention. Data were gathered from a sample of 357 respondents in the Southeast USA. Constructs of value, loyalty, and trust were tested with good Cronbach alpha results, and found to be determinants of purchase intention. Females had significantly higher scores on these constructs. Engagement varied significantly among social media. Among those with significant gender differences, females had higher engagement, with Pinterest showing the largest relative female-male difference. Journal: Int. J. of Electronic Marketing and Retailing Pages: 171-195 Issue: 2 Volume: 12 Year: 2021 Keywords: value; loyalty; trust; purchase intention; Pinterest; gender differences; social media. File-URL: http://www.inderscience.com/link.php?id=114246 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:2:p:171-195 Template-Type: ReDIF-Article 1.0 Author-Name: Rajagopal Author-X-Name-First: Author-X-Name-Last: Rajagopal Title: Facilities planning in retailing and value generation among urban consumers Abstract: The present study aims to examine the effect of recreational retailing on consumers' emotions in a shopping mall, considering two principal dimensions - pleasure and arousal. The conceptual model is developed by considering a few obscure determinants such as perceived crowding, promotional events, and mall ambiance. The effects on consumer behaviour has been studied in the context of patronage and positive word-of-mouth leading to consumer experience of arousal and pleasure. This study also examines the impact of growing congestion of shopping malls in urban areas on shopping conveniences and shopping behaviour. Based on survey of urban shoppers, the study analyses cognitive attributes of the shoppers towards attractiveness of shopping malls and intensity of shopping. Results of the study reveal that ambiance of shopping malls, assortment of stores, sales promotions, and comparative economic gains in the mall attract higher traffic to the malls. Journal: Int. J. of Electronic Marketing and Retailing Pages: 196-213 Issue: 2 Volume: 12 Year: 2021 Keywords: shopping malls; ambiance; recreation; retailing; consumer behaviour. File-URL: http://www.inderscience.com/link.php?id=114248 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:2:p:196-213 Template-Type: ReDIF-Article 1.0 Author-Name: Panitharn Juntongjin Author-X-Name-First: Panitharn Author-X-Name-Last: Juntongjin Title: How to satisfy him and her, and get loyalty in mobile commerce shopping application Abstract: Due to the substantial growth rate of mobile users, it is undeniable that m-commerce has become a huge opportunity as a distribution channel for many firms. In the context of m-commerce shopping application, too little attention has been paid on gender as a moderating variable, on which this research focuses. To explain how gender affects satisfaction and loyalty of the m-commerce shoppers, the author proposed a new model that could better explain satisfaction and loyalty in the m-commerce shopping platform. To test the research hypotheses and to compare the impact of the factors determining the differences in satisfaction and loyalty between male and female, the author uses structural equation modelling (SEM) with multi-group techniques. The results show that factors influencing satisfaction and loyalty of shoppers are different across genders. Firms using m-commerce application as their distribution channel can use the proposed model and the results of this study to obtain long-term benefits from their customers' improved satisfaction and loyalty. Journal: Int. J. of Electronic Marketing and Retailing Pages: 1-18 Issue: 1 Volume: 12 Year: 2021 Keywords: mobile commerce; m-commerce; mobile shopping application; gender; emotion; satisfaction; loyalty; modelling. File-URL: http://www.inderscience.com/link.php?id=112250 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:1:p:1-18 Template-Type: ReDIF-Article 1.0 Author-Name: Navneet Gera Author-X-Name-First: Navneet Author-X-Name-Last: Gera Author-Name: Davide Di Fatta Author-X-Name-First: Davide Di Author-X-Name-Last: Fatta Author-Name: Rinki Garg Author-X-Name-First: Rinki Author-X-Name-Last: Garg Author-Name: Shivani Malik Author-X-Name-First: Shivani Author-X-Name-Last: Malik Title: Which are online shopping determinants? Analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India Abstract: Online shopping is growing day by day with the help of technology and customer support. Provided that India is the second largest country in terms of internet users, the purpose of the study is to examine online shopping determinants. This topic is original and up to date not only from the academic point of view, but also from the practical one. Indeed, to attract internet users to the online shopping, retailers need to understand the drivers of such phenomenon. In order to reach the goal, primary data was collected through a questionnaire survey wherein judgemental sampling method has been used. Then an exploratory factor analysis was performed. Results highlight that 'ease of use and convenience' is the most relevant factor for online shopping since it represents 32% of total variance. This study not only will help online shopping business man to formulate their strategies, but also will add value to theoretical research field. Journal: Int. J. of Electronic Marketing and Retailing Pages: 19-35 Issue: 1 Volume: 12 Year: 2021 Keywords: online shopping; online consumer behaviour; ease of use; convenience; exploratory factor analysis; EFA; India. File-URL: http://www.inderscience.com/link.php?id=112251 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:1:p:19-35 Template-Type: ReDIF-Article 1.0 Author-Name: Changhyun Nam Author-X-Name-First: Changhyun Author-X-Name-Last: Nam Author-Name: Young Do Kim Author-X-Name-First: Young Do Author-X-Name-Last: Kim Title: Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits Abstract: The purpose of this study was to investigate the effects of virtual try-on technologies and their perceived diagnostics on consumers' purchase intentions for men's suits using a conceptual model based on the stimulus-organism-response theory. A within-subjects research design was developed to empirically test the conceptual model and a total of 264 usable participant responses were collected. Participants were directed to a website to virtually try men's suits in different sizes, colours, fits, and designs on their personalised avatars. Perceived diagnostics from virtual try-on technologies were found to reduce consumers' perceived risks regarding product attributes and to increase purchase intentions for Hugo Boss men's suits. Therefore, we suggest that e-fashion retailers and technology developers continue to enhance and implement virtual try-on technologies and vivid 3D images in the sale of apparel. Also, men's wear companies should provide sufficient information about product attributes to strengthen perceived diagnostics through 3D technologies, thus increasing e-consumers' purchasing intentions for the apparel. Journal: Int. J. of Electronic Marketing and Retailing Pages: 36-51 Issue: 1 Volume: 12 Year: 2021 Keywords: virtual try-on; virtual fitting room; 3D technology; perceived diagnostics; perceived risk; men's suit; online shopping; stimulus; organism; response; S-O-R theory; male e-consumer; e-fashion retailer. File-URL: http://www.inderscience.com/link.php?id=112252 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:1:p:36-51 Template-Type: ReDIF-Article 1.0 Author-Name: Noopur Saxena Author-X-Name-First: Noopur Author-X-Name-Last: Saxena Author-Name: Navneet Gera Author-X-Name-First: Navneet Author-X-Name-Last: Gera Author-Name: Kritika Nagdev Author-X-Name-First: Kritika Author-X-Name-Last: Nagdev Author-Name: Davide Di Fatta Author-X-Name-First: Davide Di Author-X-Name-Last: Fatta Title: A conjoint analysis of customers' preferences for e-banking channels Abstract: Internet has transformed the manner in which banks interact with the customers. The purpose of the paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect the relative importance of usage attributes, i.e., payment type, transaction size, motivation to use and rate of urgency. Conjoint analysis was applied to estimate utilities for these attributes and to determine the existence of consumer groups with similar preference profiles. Furthermore, our study shows that the most preferred combination of utilities are customers preference to use payment portal, for 'paying bills' of 'less than Rs. 5,000' amount when it is 'very urgent' and they get 'discount coupons'. The results provide insightful information of consumers' motivation, attitudes and preferences for defining strategies to increase the usage of these services. Journal: Int. J. of Electronic Marketing and Retailing Pages: 52-68 Issue: 1 Volume: 12 Year: 2021 Keywords: conjoint analysis; e-banking channels; e-commerce; payment. File-URL: http://www.inderscience.com/link.php?id=112254 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:1:p:52-68 Template-Type: ReDIF-Article 1.0 Author-Name: A.F.M. Jalal Ahamed Author-X-Name-First: A.F.M. Jalal Author-X-Name-Last: Ahamed Author-Name: Yam B. Limbu Author-X-Name-First: Yam B. Author-X-Name-Last: Limbu Author-Name: Md. Al Mamun Author-X-Name-First: Md. Al Author-X-Name-Last: Mamun Title: Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression Abstract: While Facebook usage intensity (FBUI) and compulsive buying tendency (CBT) have individually received increased research attention, very little is known about the mechanisms through which FBUI affects CBT. This study proposes and tests a multiple mediation model in which the effect of FBUI on CBT is mediated by personality characteristics (envy, self-esteem, and self-promotion). The study also explores the moderating effect of depression on these mediated relationships. The results of a self-administered survey of 393 Bangladeshi adults support the proposed moderated mediation model. The effect of FBUI on CBT is mediated by envy and self-esteem independently. The FBUI indirectly affects CBT through serial mediators: 1) envy and self-esteem; 2) envy and self-promotion. These serial mediating effects are moderated by depression. The theoretical and practical implications of these findings are discussed. Journal: Int. J. of Electronic Marketing and Retailing Pages: 69-88 Issue: 1 Volume: 12 Year: 2021 Keywords: Facebook usage intensity; FBUI; compulsive buying tendency; CBT; envy; self-esteem; self-promotion; depression. File-URL: http://www.inderscience.com/link.php?id=112255 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:1:p:69-88 Template-Type: ReDIF-Article 1.0 Author-Name: Kyunghee Kim Author-X-Name-First: Kyunghee Author-X-Name-Last: Kim Author-Name: Ahreum Hong Author-X-Name-First: Ahreum Author-X-Name-Last: Hong Author-Name: Yannan Li Author-X-Name-First: Yannan Author-X-Name-Last: Li Title: Effects of consumer personal characteristics and psychological factors on nostalgia marketing Abstract: This study sought to establish the effects of nostalgia and marketing as outcome variables using consumer personal and psychological factors. First, loneliness had a significant positive effect on consumer self-esteem and social connectedness but did not directly affect the outcomes of nostalgia marketing. Second, the nostalgia function was affected significantly by personal innovativeness and loneliness but not by high price sensitivity. Highly price-sensitive consumers should be targeted with a nostalgia marketing strategy applying a high-quality personal value standard. Third, self-affirmation, which is a nostalgia function, had a significant effect on nostalgia marketing but did not support social connectedness. Nostalgia stimulation was effective in social connectedness, but consumers were not significantly influenced by nostalgia marketing. This study shed light on the importance of the concept of nostalgia in marketing. This is done by incorporating themes or products from the past to create a unique emotional feeling in customers. Journal: Int. J. of Electronic Marketing and Retailing Pages: 89-109 Issue: 1 Volume: 12 Year: 2021 Keywords: nostalgia; social connectedness; self-positivity; loneliness; personal innovation; price sensitivity. File-URL: http://www.inderscience.com/link.php?id=112256 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:12:y:2021:i:1:p:89-109