Template-Type: ReDIF-Article 1.0 Author-Name: Hemraj Verma Author-X-Name-First: Hemraj Author-X-Name-Last: Verma Author-Name: Shalini Singh Author-X-Name-First: Shalini Author-X-Name-Last: Singh Title: An exploration of e-impulse buying Abstract: E-tailing is at nascent stage in India but it is already creating a difference in the manner consumers are behaving. Since e-impulse buying is a new phenomenon in Indian context therefore a qualitative approach through conducting interviews has been adopted to explore it deeply. This research reveals several stimuli (majorly - intrinsic stimuli and extrinsic stimuli) of e-impulse buying in Indian context and develops a platform for studying the phenomenon comprehensively. This study explored the phenomenon of e-impulse buying and also uncovered its relevant stimuli thus it may benefit the market researchers, strategists and online retailers for understanding the nitty-gritty of the phenomenon. This study is completely based on the exploratory approach that reveals several significant insights related to stimuli of e-impulse buying in a comprehensive way. It provides knowledge value to the researchers, academicians and online strategist to optimise their strategies in a better way. Journal: Int. J. of Electronic Marketing and Retailing Pages: 45-59 Issue: 1 Volume: 10 Year: 2019 Keywords: e-impulse buying; stimuli; online shopping and Indian online shoppers. File-URL: http://www.inderscience.com/link.php?id=96626 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:1:p:45-59 Template-Type: ReDIF-Article 1.0 Author-Name: Yean Sien Liew Author-X-Name-First: Yean Sien Author-X-Name-Last: Liew Author-Name: Mohammad Falahat Author-X-Name-First: Mohammad Author-X-Name-Last: Falahat Title: Factors influencing consumers' purchase intention towards online group buying in Malaysia Abstract: Online group buying (OGB) is growing rapidly and it has become popular in many countries. Due to the lack of research and early stage of development in the developing and emerging market, we aim to examine the factors influencing consumers' purchase intention towards online group buying in the Malaysian context. Through intensive literature review on consumers' purchase intention and online group buying, a set of factors are proposed as leading influencers. This paper reveals that perceived usefulness (PU), perceived ease of use (PEOU), price, electronic word of mouth (e-WOM), trust and perceived risk (PR) are the main determinants of online group buying. The three major factors, PU, price and e-WOM, demonstrated relatively strong impact on consumers' purchase intention towards OGB whilst trust and perceived risk shown significant impact and moderate impact respectively on consumers' participation in OGB. Contrarily, PEOU was found to have no influence in Malaysian consumers. Journal: Int. J. of Electronic Marketing and Retailing Pages: 60-77 Issue: 1 Volume: 10 Year: 2019 Keywords: electronic word of mouth; e-WOM; online group buying; OGB; perceived usefulness; perceived ease of use; PEOU; trust; perceived risk; Malaysia. File-URL: http://www.inderscience.com/link.php?id=96627 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:1:p:60-77 Template-Type: ReDIF-Article 1.0 Author-Name: André Luís Policani Freitas Author-X-Name-First: André Luís Policani Author-X-Name-Last: Freitas Author-Name: Ana Carla De Souza Gomes Dos Santos Author-X-Name-First: Ana Carla De Souza Gomes Dos Author-X-Name-Last: Santos Title: Using a multicriteria approach to identify factors that influence e-tailing service quality Abstract: Offering a quality service in an online environment that encompasses all operations from the customer's funding to after-sales service has been a major challenge for many companies. Although e-tailing covers various product categories such as appliances, electronics, fashion and accessories, no instrument has been developed or implemented to identify the most important factors for e-tailing concerning the perception of consumers of the different product categories. In this context, supported on the use of the AHP method, this paper presents a methodological approach to identify the criteria that influence e-tailing service quality. Five dimensions were considered and a 31-item questionnaire was designed. By conducting an experimental analysis with Brazilian consumers, Cronbach's α and item-total correlation were used to verify the reliability of the questionnaire. As a result, the most important items are related to the reliability of the company and the security of transactions. Journal: Int. J. of Electronic Marketing and Retailing Pages: 1-25 Issue: 1 Volume: 10 Year: 2019 Keywords: service quality; e-commerce; e-tailing; consumer behaviour; AHP method; consumer satisfaction; multicriteria analysis; multiple criteria decision-aid; MCDA.sss. File-URL: http://www.inderscience.com/link.php?id=96628 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:1:p:1-25 Template-Type: ReDIF-Article 1.0 Author-Name: S.K. Suman Author-X-Name-First: S.K. Author-X-Name-Last: Suman Author-Name: Pallavi Srivastava Author-X-Name-First: Pallavi Author-X-Name-Last: Srivastava Author-Name: Shaili Vadera Author-X-Name-First: Shaili Author-X-Name-Last: Vadera Title: Exploring the behaviour of Indian consumers towards online discounts Abstract: Online shopping has grown significantly in recent years, but is yet to reach its full potential. Online shopping fears discourage consumers to shop online. Click only companies are providing heavy discounts to attract the consumers to shop online. Customers expect an integrated buying process including e-coupon, daily deals and loyalty programs. The purpose of the study is to analyse various factors, which influence the consumer while purchasing online discounted products. The study was conducted among 207 online shoppers who purchase discounted products in selected Tier 2 and Tier 3 cities of a large and prominent state of India. The data was analysed using Statistical Package for Social Sciences (SPSS 16.0). Using factor analysis (principal axis factoring with varimax rotation), factors were extracted. These factors can be essential in understanding the behaviour of online consumers towards online discounts and can significantly contribute in converting non-online buyer into online buyer. Journal: Int. J. of Electronic Marketing and Retailing Pages: 78-94 Issue: 1 Volume: 10 Year: 2019 Keywords: consumer behaviour; online shopping; online discounts; sale; electronic marketing; retailing; India. File-URL: http://www.inderscience.com/link.php?id=96629 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:1:p:78-94 Template-Type: ReDIF-Article 1.0 Author-Name: Sumit Kumar Author-X-Name-First: Sumit Author-X-Name-Last: Kumar Author-Name: Bibhas Chandra Author-X-Name-First: Bibhas Author-X-Name-Last: Chandra Title: Profiling consumers of private label brands in virtual retail environment - a cluster analytic approach Abstract: Private label brands (PLB) unlike generic offerings of the past are now viewed as brands in their own right. Mounting evidences suggest the growing acceptance of PLB among the aspiring consumers in the current milieu. The diminishing gap between national brands vis-à-vis their PLB counterparts call for new imperatives for retailers to sharpen the focus on store brands and garner loyalty both on offline and on online mode. However, PLB in the virtual retail environment is a novel concept entailing new insights on unexplored dimensions of markets and consumer behaviour. The present study attempts to develop a profile of consumers of PLB in the virtual retail environment, especially the emerging markets like India. Using an extended understanding of socio-demographic and psychographic factors constituting consumer shopping behaviour, a cluster analysis on a national sample of Indian online shoppers was performed. Three distinct market segment possessing unique socio-demographics and psychographic characteristics emerged viz. classical, economical and innovative consumers. The size and structure of each identified segment have significant implications for marketing theory and making strategic choices for marketers. Journal: Int. J. of Electronic Marketing and Retailing Pages: 26-44 Issue: 1 Volume: 10 Year: 2019 Keywords: consumer behaviour; online-retailers; private label brands; PLB; market segment; cluster analysis. File-URL: http://www.inderscience.com/link.php?id=97073 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:1:p:26-44 Template-Type: ReDIF-Article 1.0 Author-Name: Nithya Murugan Author-X-Name-First: Nithya Author-X-Name-Last: Murugan Author-Name: Jayanth Jacob Author-X-Name-First: Jayanth Author-X-Name-Last: Jacob Title: A brand view on the user acceptance of mobile apps: an evidence from India in the multi-channel context Abstract: Despite rapid growth in the number of mobile internet users who shop using mobile applications, there has been very little research on mobile channels, in particular with mobile apps in the context of multi-channel retailing. While extant research focus on mobile touch points as single channel, the present study highlights the need for multi and omni-channel management that stress on the creation of retail branding for the acceptance of mobile apps. This study investigates the structural relationship between attitude towards the online retail brand, perceived tie, perceived ease of use, attitude and user behaviour towards mobile apps from pure online retailers who sell products through e-commerce site and mobile app. Based on the theory of planned behaviour, a research model and hypotheses depicting direct and indirect effects are proposed. An online survey was conducted among 221 respondents and the results of the partial least square structural equation modelling (PLS-SEM) showed that there is a strong support for the effect of brand attitude, perceived tie and perceived ease of use on the acceptance of mobile app. Journal: Int. J. of Electronic Marketing and Retailing Pages: 95-117 Issue: 2 Volume: 10 Year: 2019 Keywords: online brand attitude; perceived tie; perceived ease of use; mobile app; multi-channel; perceived similarity; India; channel extension; PLS-SEM; mediation effects; e-commerce; online retail. File-URL: http://www.inderscience.com/link.php?id=98748 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:2:p:95-117 Template-Type: ReDIF-Article 1.0 Author-Name: Maha Al-Essa Author-X-Name-First: Maha Author-X-Name-Last: Al-Essa Author-Name: Imene Ben Yahia Author-X-Name-First: Imene Ben Author-X-Name-Last: Yahia Title: Success and failure factors of social media integration - insights from business experience Abstract: This research investigates how companies are coping with the integration of various social media platforms in their marketing strategy. It relies on companies experience with social media to answer to the following questions: What are the success and failure factors of social media integration within a marketing strategy? Which factors to keep common and which ones require adaptation across social media platforms? Qualitative data was collected from 92 companies involved in social media. Content was analysed manually. First, results draw attention to 11 critical factors of success. Seven factors are internal related to the social media management team and to the company strategy and four factors are external linked to the platform tools and usage. Second, seven most reoccurring factors of failure are identified. Results highlight the factors that require adaptation across social media platforms. Journal: Int. J. of Electronic Marketing and Retailing Pages: 118-129 Issue: 2 Volume: 10 Year: 2019 Keywords: social media; success factors; failure factors; qualitative study. File-URL: http://www.inderscience.com/link.php?id=98749 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:2:p:118-129 Template-Type: ReDIF-Article 1.0 Author-Name: Khushbu Madan Author-X-Name-First: Khushbu Author-X-Name-Last: Madan Author-Name: Rajan Yadav Author-X-Name-First: Rajan Author-X-Name-Last: Yadav Title: A two-stage SEM-neural network analysis to predict drivers of m-commerce in India Abstract: The rapid developments in the field of mobile technologies and deep penetration of smartphones have created tremendous opportunities for m-commerce worldwide. The purpose of this study is to investigate factors that predict consumer's intention to adopt m-commerce. The study identifies variables relevant for m-commerce environment and empirically establishes their influence on m-commerce <i>adoption intention</i>. A two-stage analysis comprising of <i>structural equation modelling (SEM)</i> and <i>neural network (NN)</i> technique is employed to test the proposed model. The results obtained from SEM analysis observed that perceived risk is the strongest predictor of m-commerce adoption decision, followed by <i>performance expectancy</i>, <i>variety of services</i> and <i>perceived critical mass</i>. <i>Effort expectancy</i> is found to be statistically insignificant. The significant factors from SEM were used as inputs to NN model and the results established <i>performance expectancy</i> to be the most important input variable in predicting m-commerce <i>adoption intention</i> followed by <i>variety of services</i>, <i>perceived risk</i> and <i>perceived critical mass</i>. The findings of this study are useful for m-commerce marketers and service providers, in developing suitable marketing strategies to scale up their business. This study is one of the few empirical studies conducted in India to examine the <i>adoption intention</i> of m-commerce. Journal: Int. J. of Electronic Marketing and Retailing Pages: 130-149 Issue: 2 Volume: 10 Year: 2019 Keywords: m-commerce; perceived risk; variety of services; VOS; perceived critical mass; PCM; structural equation modelling; SEM; neural network; India. File-URL: http://www.inderscience.com/link.php?id=98750 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:2:p:130-149 Template-Type: ReDIF-Article 1.0 Author-Name: Manisha Mathur Author-X-Name-First: Manisha Author-X-Name-Last: Mathur Title: Building brand advocacy on social media to improve brand equity Abstract: Social media is all about consumer networks and consumer relations that challenge marketers to leverage social media as a means to develop and improve their connections with consumers. Though tremendous opportunities via social media are alluring, businesses are still finding it hard to penetrate the clique of consumer interactions that are largely personal in nature. Despite the opportunities available through social media marketing activities, understanding customers and their behaviour, and incorporating that information in marketing strategy formulation is critical to successful strategy implementation. Thus, this study focuses attention in this direction and advances both the academic as well the practitioner literature. Theoretically grounded in two different fields-the field of sociology in combination with the field of relationship marketing, this study develops a conceptual model of driving brand advocacy and reciprocity to improve customer-based brand equity. This study uses seemingly unrelated regression technique to empirically validate our conceptual model. This paper concludes with important implications for both marketing theory and practice. Journal: Int. J. of Electronic Marketing and Retailing Pages: 150-172 Issue: 2 Volume: 10 Year: 2019 Keywords: social media engagement; reciprocity; trust; review helpfulness; advocacy; brand equity. File-URL: http://www.inderscience.com/link.php?id=98751 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:2:p:150-172 Template-Type: ReDIF-Article 1.0 Author-Name: Emad Abou-Elgheit Author-X-Name-First: Emad Author-X-Name-Last: Abou-Elgheit Title: Affect-based and personality-based trust and risk in social commerce Abstract: This paper examines the affect (emotional) and personality factors that impact consumers' trust, risk and intention to purchase in a social electronic commerce context. It is the first part of a broader study which examines the impact of different antecedents or types of trust and risk on consumers' intention to purchase online. The empirical findings discussed in this study offer novel insights for academic researchers and businesses on how trust is built and risk is perceived. The study argues that affect-based factors have stronger impacts on trust and intention to buy than personality. The study also shows that building trust and perceiving risk are different, yet interrelated processes. The study relies on the findings of a survey that was sponsored by three Egyptian electronic vendors. A sample of 599 online shoppers responded to the survey. Egypt is a significant emerging market for electronic commerce, which makes it representative for Middle East and North African markets. Journal: Int. J. of Electronic Marketing and Retailing Pages: 173-207 Issue: 2 Volume: 10 Year: 2019 Keywords: social commerce; trust; consumer behaviour; personality; emotions; digital marketing; affect-based trust; personality-based trust; e-commerce; risk. File-URL: http://www.inderscience.com/link.php?id=98753 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:2:p:173-207 Template-Type: ReDIF-Article 1.0 Author-Name: Siti Nurlaela Author-X-Name-First: Siti Author-X-Name-Last: Nurlaela Author-Name: Ujang Sumarwan Author-X-Name-First: Ujang Author-X-Name-Last: Sumarwan Author-Name: Mukhamad Najib Author-X-Name-First: Mukhamad Author-X-Name-Last: Najib Title: Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty Abstract: The purposes of this study are to identify the determinants of online journey and investigate its influence to online customer satisfaction and loyalty in the Indonesian online shop context. We develop the online journey model by Mangiaracina et al. (2009): site landing, product discovery, product presentation, cart management, and check-out. The delivery stages added to complete the journey. SEM analysis used to identify the positive influence of latent variables. The results showed that four stages of online journey had a significant positive effect on online customer satisfaction, i.e., product discovery, product presentation, cart management, and delivery. Moreover, online customer satisfactions influence the online customer loyalty significantly. It indicates that online journey important to consider in monitoring the online customer satisfaction and loyalty. The online shop companies can evaluate their service quality by online journey model. The magnitude of determinants influences can be indicator to set the customers experience improvement priorities. Journal: Int. J. of Electronic Marketing and Retailing Pages: 230-243 Issue: 3 Volume: 10 Year: 2019 Keywords: online customer satisfaction; online customer loyalty; online journey; online shop; structural equation modelling; SEM. File-URL: http://www.inderscience.com/link.php?id=100699 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:3:p:230-243 Template-Type: ReDIF-Article 1.0 Author-Name: Amiruddin Ahamat Author-X-Name-First: Amiruddin Author-X-Name-Last: Ahamat Author-Name: Muhamad Sham Bin Shahkat Ali Author-X-Name-First: Muhamad Sham Bin Shahkat Author-X-Name-Last: Ali Title: Preference criteria for online shopping among university students Abstract: We are now living in the era of technology and the use of e-commerce is increasing every day, which has become increasingly more important as most activities can be done by using e-commerce, thus aiding the business industry. The younger generation especially students nowadays spend hours on the internet. The aim of this research was to identify the preference criteria among Malaysian university students. It also identified the relationship between the independent variables (situational factors, trust and consumer trait) which were the preference criteria and the dependent variable (online shopping) among Malaysian university students. In this research, the preference criteria that drove them to shop online was analysed using the survey method distributed to 200 university students. The results of this research showed a strong correlation between online shopping and situational factors, a weak correlation between online shopping and trust, and a strong correlation between online shopping and consumer trait. Journal: Int. J. of Electronic Marketing and Retailing Pages: 244-259 Issue: 3 Volume: 10 Year: 2019 Keywords: online shopping; situational factor; trust; consumer trait. File-URL: http://www.inderscience.com/link.php?id=100700 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:3:p:244-259 Template-Type: ReDIF-Article 1.0 Author-Name: Noor Akma Mohd Salleh Author-X-Name-First: Noor Akma Mohd Author-X-Name-Last: Salleh Author-Name: Norbani Che Ha Author-X-Name-First: Norbani Che Author-X-Name-Last: Ha Author-Name: Philip J. Kitchen Author-X-Name-First: Philip J. Author-X-Name-Last: Kitchen Author-Name: Amrul Asraf Mohd-Any Author-X-Name-First: Amrul Asraf Author-X-Name-Last: Mohd-Any Title: Online purchasing: the role of web experience factors Abstract: This paper examines the effect of web experience factors such as usability, interactivity, trust and aesthetics derived from flow theory on purchasing intention. From 360 questionnaires distributed, 300 responses were gathered. Using logistic regression analysis, results indicate that usability, interactivity and trust are positively and significantly associated with purchasing intention whereas aesthetics is not. It seems that online retailers should adopt a targeted aesthetics approach in developing a web store depending on the type of merchandise and the markets approached. As such, retailers can lure new customers, retain existing ones and improve their attitudes toward web stores. Journal: Int. J. of Electronic Marketing and Retailing Pages: 260-282 Issue: 3 Volume: 10 Year: 2019 Keywords: online purchasing; consumer behaviour; web experience; electronic commerce. File-URL: http://www.inderscience.com/link.php?id=100701 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:3:p:260-282 Template-Type: ReDIF-Article 1.0 Author-Name: Luis Hernan Contreras Pinochet Author-X-Name-First: Luis Hernan Contreras Author-X-Name-Last: Pinochet Author-Name: Evandro Luiz Lopes Author-X-Name-First: Evandro Luiz Author-X-Name-Last: Lopes Author-Name: Priscila Graziele Araujo Author-X-Name-First: Priscila Graziele Author-X-Name-Last: Araujo Author-Name: Ricardo Luiz Pereira Bueno Author-X-Name-First: Ricardo Luiz Pereira Author-X-Name-Last: Bueno Title: The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth Abstract: The objective of this research is to analyse how online recommendation engines promote the transmission and reception of opinions in the Smartphone market through the electronic word-of-mouth (eWOM) context. The model was adapted from Arenas-Gaitan et al. (2013) by adding two variables: reputation of online service and virtual shopping. This single cross-section survey research design consisted of a sample of 560 Smartphone users, whose data were analysed by structural equation modelling with estimation by means of partial least squares. The results indicate that the influence on consumer Smartphone purchase decision was not significant for the constructs 'virtual shopping' and 'social networking service' in relation to 'recommendation'. However, the 'reputation of online service' was the most influential construct on 'recommendation' in the context of eWOM. The results confirmed the significance of the structural paths, and demonstrated that the proposed model is consistent, given appropriate adjustment, and can be applied in future research. Journal: Int. J. of Electronic Marketing and Retailing Pages: 209-229 Issue: 3 Volume: 10 Year: 2019 Keywords: electronic word-of-mouth; eWOM; REC; recommendation; social identity. File-URL: http://www.inderscience.com/link.php?id=100702 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:3:p:209-229 Template-Type: ReDIF-Article 1.0 Author-Name: Javier A. Sánchez-Torres Author-X-Name-First: Javier A. Author-X-Name-Last: Sánchez-Torres Author-Name: Francisco Javier Arroyo-Cañada Author-X-Name-First: Francisco Javier Author-X-Name-Last: Arroyo-Cañada Author-Name: Sandra Patricia Rojas-Berrio Author-X-Name-First: Sandra Patricia Author-X-Name-Last: Rojas-Berrio Author-Name: Oscar Javier Robayo-Pinzón Author-X-Name-First: Oscar Javier Author-X-Name-Last: Robayo-Pinzón Author-Name: Winston Fontalvo-Cerpa Author-X-Name-First: Winston Author-X-Name-Last: Fontalvo-Cerpa Title: The Colombian electronic consumer: analysis of the leading factors of e-commerce use Abstract: There are few studies describing the adoption of electronic business-to-consumer (B2C) commerce in poor and developing countries, in that vein the purpose of this article is to examine which factors lead to electronic purchasing in Colombia. This study was conducted on a national level using an online survey, with a total of 941 responses from electronic commerce users. The results validated UTAUT2 model, with only the expected variables of effort and hedonistic motivations not being significant; additionally, online trust is positively affected by perceived security, information quality and perceived privacy. Finally, this analysis confirms that the relationships proposed in the theory of the adoption of online shopping in an emerging country are met, offering a detailed analysis of each of the variables that the online shopper considers; additionally, this article has validated that in Colombia, online shopping affects the search for low prices. Journal: Int. J. of Electronic Marketing and Retailing Pages: 283-308 Issue: 3 Volume: 10 Year: 2019 Keywords: e-commerce; online purchase intention; trust; consumer behaviour; UTAUT2. File-URL: http://www.inderscience.com/link.php?id=100704 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:3:p:283-308 Template-Type: ReDIF-Article 1.0 Author-Name: Pradeep Kautish Author-X-Name-First: Pradeep Author-X-Name-Last: Kautish Author-Name: Sushil Kumar Rai Author-X-Name-First: Sushil Kumar Author-X-Name-Last: Rai Title: Fashion portals and Indian consumers: an exploratory study on online apparel retail marketing Abstract: The rapid proliferation of fashion consciousness in India, and augmented internet usage facilitated online shopping trend, led to increase acceptance of fashion portals. The present research was focused on the online shopping determinants and adoption of fashion portals among Indian consumers. Plethora of researches indicates that now fashion consumers have online interface, quality services, varied and relevant information to assist them in shopping. The scale constructs relate to product assortment, shopping assistance, shopping efficiency, order fulfilment, order fulfilment reliability, perceived risk and trust. A primary research was conducted on Indian consumers frequently using the fashion portals for purchases. The study determines that the fashion customers are influenced by the service convenience paradigms of fashion portals. Conversely, the consumers stress less importance to perceived risk, and trust attributes of fashion portals. The quality of services convenience offered by fashion portals is improved along with relevant information display, the customers may get attracted to visit the portals, encourage revisiting and using them for online shopping. The present research is an initial attempt to assess the level of satisfaction with using the fashion portals. Journal: Int. J. of Electronic Marketing and Retailing Pages: 309-331 Issue: 3 Volume: 10 Year: 2019 Keywords: retail; online shopping; Indian consumers; retail services; electronic retailing; fashion portals; apparel marketing; fashion; services. File-URL: http://www.inderscience.com/link.php?id=100706 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:3:p:309-331 Template-Type: ReDIF-Article 1.0 Author-Name: Yujie Wei Author-X-Name-First: Yujie Author-X-Name-Last: Wei Author-Name: Feisal Murshed Author-X-Name-First: Feisal Author-X-Name-Last: Murshed Title: Reference group influence on user connections with social networking sites: a study of Facebook Abstract: The increasing prevalence of social networking sites (SNS) and their interactive capability have been the subject to sustained interests for researchers and marketers alike. Yet, few insights exist regarding whether online consumer engagement is prone to social influences from other users. Drawing from literature on reference group influence (e.g., Bearden and Etzel, 1982) and social identity (Tajfel and Turner, 1986), this research investigates self-SNS connection – customers' overall experience with the SNS and provides insights into a user's susceptibility to reference group influence. Specifically, the focus is on three motivational influences: informational, value expressive and utilitarian. Employing data collected through a survey, authors find that informational influence and value expressive influence are positively associated with self-SNS connection, but contrary to conventional wisdom, utilitarian influence is not. Furthermore, males are more susceptible to value expressive influences than females, indicating that reference group influences exhibit some gender effect. The results offer insights into designing more effective dissemination of marketing communications through tapping into consumers' informal communication network. Journal: Int. J. of Electronic Marketing and Retailing Pages: 333-350 Issue: 4 Volume: 10 Year: 2019 Keywords: social networking sites; SNS; Facebook; reference group influence; self-SNS connection; self-concept; social identity; gender effect. File-URL: http://www.inderscience.com/link.php?id=104211 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:4:p:333-350 Template-Type: ReDIF-Article 1.0 Author-Name: Utkarsh Author-X-Name-First: Author-X-Name-Last: Utkarsh Author-Name: Nimit Gupta Author-X-Name-First: Nimit Author-X-Name-Last: Gupta Title: Message strategy of promotional e-mails in India: a content analysis Abstract: This study analysed the message strategies used in promotional e-mails and explored differences between the e-mail messages of different goods and service marketers. A content analysis of 698 promotional e-mails offers insights on enhancing the effectiveness of e-mail marketing. The findings revealed a higher incidence of informational subject lines, 'text-only' e-mail bodies, and emotional appeals in e-mail messages for services than for goods. This study is the first attempt to analyse the advertising content of promotional e-mails in India and subsequently offer marketing insights. The results can aid practitioners to design and customise an e-mail message strategy. Journal: Int. J. of Electronic Marketing and Retailing Pages: 351-367 Issue: 4 Volume: 10 Year: 2019 Keywords: e-mail marketing; message strategy; services; appeal; subject line; service advertising; India; promotional email; personalisation; retailing; internet marketing. File-URL: http://www.inderscience.com/link.php?id=104212 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:4:p:351-367 Template-Type: ReDIF-Article 1.0 Author-Name: Ali Tarhini Author-X-Name-First: Ali Author-X-Name-Last: Tarhini Author-Name: Ali Abdallah Alalwan Author-X-Name-First: Ali Abdallah Author-X-Name-Last: Alalwan Author-Name: Raed S. Algharabat Author-X-Name-First: Raed S. Author-X-Name-Last: Algharabat Title: Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success Abstract: This paper aims to investigate the silent factors that may influence or hinder the adoption of online shopping in Lebanon. A conceptual framework was proposed based on the integration of unified theory of acceptance and use of technology2 (UTAUT2) and DeLone-McLean model of IS success. Data were collected from 342 Lebanese online shopping users using a cross-sectional survey. The measurement and structural model were estimated and tested using structural equation modelling (AMOS 22.0). The results revealed that performance expectancy (PE), product guarantee (PG), service quality (SerQ), price value (PV), trust (TR), system quality (SymQ) and information quality (IQ); were found to be significant predictors in influencing users' behavioural intention (BI) to adopt online shopping, and explained 72.7% of its variance, with PE was found the strongest antecedent of BI. However, the relationship between effort expectancy (EE), social influence (SI), hedonic motivation (HM) and BI was insignificant. This is one of the few studies that integrate the unified theory of acceptance and use of technology2 (UTAUT2) and DeLone-McLean model of IS success to study the adoption of online shopping, and the first to be tested in Lebanon. In light of these findings, implications for both theory and practice are discussed. Journal: Int. J. of Electronic Marketing and Retailing Pages: 368-388 Issue: 4 Volume: 10 Year: 2019 Keywords: UTAUT; online shopping; Lebanon; structural equation modelling; technology adoption; DeLone-McLean model. File-URL: http://www.inderscience.com/link.php?id=104213 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:4:p:368-388 Template-Type: ReDIF-Article 1.0 Author-Name: Aakash Kamble Author-X-Name-First: Aakash Author-X-Name-Last: Kamble Author-Name: Shubhangi Walvekar Author-X-Name-First: Shubhangi Author-X-Name-Last: Walvekar Title: Customer satisfaction, loyalty and switching intent in retail service settings Abstract: Customers switching from competitive brand to another company's brand is usually due to the efforts of the company. Similarly inducing the customers to repurchase the company's brands time and again is very important in their marketing activities. With regards to these, studies of customer variety-seeking orientation and their level of involvement in decision making play a vital role in explaining customers' product selection activities? The purpose of the study to examine and analyse the interlinking relationships among customer satisfaction, loyalty and switching intent in online retailing and purchases made using multi-channels. The research also verifies the moderating effect of customer variety-seeking orientation across channels and purchase decision involvement. A total 427 patrons participated in the study that had made purchases in the preceding three months from electronic as well as brick and mortar retailers in electronic and accessories category. The results showed a positive relationship between customer satisfaction and loyalty and also between customer loyalty and switching intent. The effect of moderating variables, variety seeking orientation and purchase decision was not significant. Journal: Int. J. of Electronic Marketing and Retailing Pages: 389-405 Issue: 4 Volume: 10 Year: 2019 Keywords: switching intent; customer satisfaction; customer loyalty; variety seeking; purchase decision; e-commerce; retailing. File-URL: http://www.inderscience.com/link.php?id=104214 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:4:p:389-405 Template-Type: ReDIF-Article 1.0 Author-Name: Davide Di Fatta Author-X-Name-First: Davide Di Author-X-Name-Last: Fatta Author-Name: Navneet Gera Author-X-Name-First: Navneet Author-X-Name-Last: Gera Author-Name: Nishith Kumar Mishra Author-X-Name-First: Nishith Kumar Author-X-Name-Last: Mishra Title: Buying intention, acceptability and frequency of purchase: analysing their determinants using SEM Abstract: Considering the growing relevance of Indian retail sector, this research aims to study the consumer buying behaviour towards national brands (NB). More in detail, this research shall explore the determinants of buying intention, acceptability and frequency of purchase developing a model for consumer buying behaviour toward NB. A structured questionnaire was provided to the respondents across Delhi (National Capital Region). At the first stage, exploratory factor analysis (EFA) has been used to test dimensionality of the data with the aim to produce a set of items reflecting the meaning of the relative construct. Then, structural equation modelling (SEM) has been implemented using AMOS in order to test the validity of the overall model and the relationships among the selected variables. Results revealed that consumer buying intention, acceptability and frequency of purchase brands are influenced by promotion, brand awareness and image. It is also interesting to note that loyalty is directly influenced by value for money. This relation <i>provides</i> useful implications: customer loyalty could be developed by managing reasonable price and quality for NB. Journal: Int. J. of Electronic Marketing and Retailing Pages: 406-424 Issue: 4 Volume: 10 Year: 2019 Keywords: buying intention; frequency of purchase; brand awareness; loyalty; consumer behaviour; structural equation modelling; SEM; acceptability. File-URL: http://www.inderscience.com/link.php?id=104215 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:4:p:406-424 Template-Type: ReDIF-Article 1.0 Author-Name: Moh Farid Najib Author-X-Name-First: Moh Farid Author-X-Name-Last: Najib Author-Name: Adila Sosianika Author-X-Name-First: Adila Author-X-Name-Last: Sosianika Title: Retail service quality, satisfaction, and trust: the key to shopper loyalty in the context of the Indonesian traditional market Abstract: The purpose of this paper is to empirically investigate the influence of retail service quality towards satisfaction and trust in the context of the Indonesian traditional market. The proposed model also aims to examine the relationship between retail service quality, satisfaction, trust, and loyalty. A study has been conducted on 400 shoppers in 16 traditional markets around Bandung, Indonesia. Structural equation modelling procedure was used to test the proposed research model. The results of this research indicate that retail service quality positively influences satisfaction and trust. However, it negatively affects loyalty. Furthermore, satisfaction and trust both positively influence loyalty. Similarly, satisfaction also positively influences trust. Satisfaction and trust mediate the relationship between retail service quality and loyalty. Journal: Int. J. of Electronic Marketing and Retailing Pages: 425-440 Issue: 4 Volume: 10 Year: 2019 Keywords: retail service quality; satisfaction; trust; loyalty. File-URL: http://www.inderscience.com/link.php?id=104216 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijemre:v:10:y:2019:i:4:p:425-440