Template-Type: ReDIF-Article 1.0
Author-Name: Ioannis Papadopoulos
Author-X-Name-First: Ioannis
Author-X-Name-Last: Papadopoulos
Author-Name: Glykeria Karagouni
Author-X-Name-First: Glykeria
Author-X-Name-Last: Karagouni
Author-Name: Marios Trigkas
Author-X-Name-First: Marios
Author-X-Name-Last: Trigkas
Title: Consumers' perceptions on green and smart furniture innovation
Abstract:
Ecological and intelligent furniture appears to gain popularity since both smart multi-functionality and eco-sensitivity seem to grow. On the other hand, an emergent stream of the entrepreneurship literature regards the involvement of customers in the definition and creation of value to new products and services as vital; value creation strategies focus actually on the location and exploitation of the various dimensions along which customers perceive value. The study investigates the perceptions of consumers of the third age regarding the attractiveness of green smart furniture (GSF) products. The research contains data from a random sample of 399 consumers from different regions of Greece during 2013. The data were recorded, processed and analysed via the statistical package SPSSWIN ver 20.0. According to the findings, third age consumers' everyday living and its difficulties regarding the use of furniture seem to play the most significant role, along with health improvement support and environmental protection. However, price plays also a crucial role.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 22-36
Issue: 1
Volume: 9
Year: 2018
Keywords: value creation; green innovation; smart innovation; furniture; consumers.
File-URL: http://www.inderscience.com/link.php?id=88587
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:1:p:22-36

Template-Type: ReDIF-Article 1.0
Author-Name: Prince Dubey
Author-X-Name-First: Prince
Author-X-Name-Last: Dubey
Author-Name: Naval Bajpai
Author-X-Name-First: Naval
Author-X-Name-Last: Bajpai
Author-Name: Sanjay Guha
Author-X-Name-First: Sanjay
Author-X-Name-Last: Guha
Title: Classifying customer 'wow', 'aha', and 'cool' affect through arousal: a study on mobile users
Abstract:
The elegance of marketing is administered through fluctuating customer arousal and delight. Present study classifies the customer arousal in three categories of delight into 'wow' (high delight), 'aha' (moderate delight) and 'cool' (low delight). Customer arousal is measured by ten predictor variables. Multiple discriminant analysis is used to classify customer delight. Present study identified that 'wow' customer influenced by need for benefit and customer expertise. The 'aha' and 'cool' are uncertain from 'wow' customers on rest of predictor variables. As perceptual map of categories is created on the basis of vector analysis, the analysis may vary in product category and affective dimension giving opportunity to fellow researchers to explore further. The segmentation of market on behavioural dimension (delight) is pioneer in reflecting the diverse consumer behaviour helping marketers in policy formulation. The vigour assessment of delight is the novelty of present research classifying customer delight on arousal level.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 37-58
Issue: 1
Volume: 9
Year: 2018
Keywords: delight; arousal; discriminant analysis; perceptual map; need for benefit; customer expertise; atmospherics; advertisement; mood state; vector analysis.
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:1:p:37-58

Template-Type: ReDIF-Article 1.0
Author-Name: Na Young Jung
Author-X-Name-First: Na Young
Author-X-Name-Last: Jung
Author-Name: Yoo-Kyoung Seock
Author-X-Name-First: Yoo-Kyoung
Author-X-Name-Last: Seock
Title: The role of communication channel in delivering service recovery in online shopping environment
Abstract:
This study aims to investigate the effects the communication channels, which deliver service recovery on consumer satisfaction, word-of-mouth and loyalty intention, mediated through perceived quality of service recovery. In addition, this study examines the effect of service failure severity on perceived quality of service recovery. The results reveal that the type of communication channel has no significant effect on perceived quality of service recovery, whereas service recovery quality significantly affects consumer satisfaction and behavioural intentions. In addition, customers' perceived severity of service failure significantly influences the quality of service recovery. The findings provide a considerable clue for managers to reduce expenditure and improve the effectiveness of service recovery activities, enabling companies to focus on the apology message rather than the communication channels. Furthermore, service providers should find a way to assess the degree of customers' perception of service failure severity to enhance the quality of service recovery activities.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 59-76
Issue: 1
Volume: 9
Year: 2018
Keywords: communication channel; service recovery; service failure severity; online shopping mall.
File-URL: http://www.inderscience.com/link.php?id=88589
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:1:p:59-76

Template-Type: ReDIF-Article 1.0
Author-Name: Ravi Narayanaswamy
Author-X-Name-First: Ravi
Author-X-Name-Last: Narayanaswamy
Author-Name: Richard A. Heiens
Author-X-Name-First: Richard A.
Author-X-Name-Last: Heiens
Title: Online sales promotion in hedonic versus utilitarian product categories
Abstract:
The current study examines the relationship between hedonic versus utilitarian product categories and the use of sales promotion among online retailers. Results indicate that the online sales promotion mechanisms heavily favoured by hedonic marketers and less common among marketers of utilitarian products include price promotions, free gift promotions, and sweepstakes and contests. The only sales promotion mechanism that appears to be equally favoured by hedonic and utilitarian product marketers alike is the limited hour special. Online sales promotions for hedonic product categories may be more popular because they are more likely to lead to consumer brand buzz and electronic word-of-mouth. The exception, however, may occur when the value of the marketing message is determined by time and immediacy. Therefore, online retailers have learned to utilise the limited hour special sales promotion format not only for hedonic products, but for utilitarian products as well.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 77-88
Issue: 1
Volume: 9
Year: 2018
Keywords: hedonic; utilitarian; sales promotion; online retailing.
File-URL: http://www.inderscience.com/link.php?id=88590
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:1:p:77-88

Template-Type: ReDIF-Article 1.0
Author-Name: Vishal Vyas
Author-X-Name-First: Vishal
Author-X-Name-Last: Vyas
Author-Name: Sonika Raitani
Author-X-Name-First: Sonika
Author-X-Name-Last: Raitani
Title: Understanding the role of web-benefits in cross-buying
Abstract:
This study seeks to develop and test a framework for understanding the direct and indirect effect of web-benefits derived from bank on cross-buying of financial services. The purpose of this paper further includes exploring the mediating role of switching costs on the inter-relationships between web-benefits, relationship quality, and cross-buying intentions. The theoretical framework is developed on the logic of prior research that technology affects the customer-firm relationships and relationships influence the purchasing intentions of customers. Research data were collected from banking customers in Rajasthan state. Using bank intercept technique, 347 questionnaires were collected. Structural equation modelling was applied to examine the relationships among the constructs. Findings suggest that web-benefits provided by the bank have only indirect effect on the cross-buying intentions through switching costs. Results also revealed that the higher the perceived switching costs and relationship quality, the higher the cross-buying intentions.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 1-21
Issue: 1
Volume: 9
Year: 2018
Keywords: cross-buying; relationship quality; web-benefits; banking industry.
File-URL: http://www.inderscience.com/link.php?id=88591
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:1:p:1-21

Template-Type: ReDIF-Article 1.0
Author-Name: Yam B. Limbu
Author-X-Name-First: Yam B.
Author-X-Name-Last: Limbu
Author-Name: Ricard W. Jensen
Author-X-Name-First: Ricard W.
Author-X-Name-Last: Jensen
Title: The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Abstract:
In the e-tailing context, little is known about ethical determinants of consumers' perceptions of the credibility of a retailer's website (i.e., website credibility). Thus, this study examines the impact of ethical issues (i.e., privacy, security, fulfilment, and non-deception) on website credibility and its subsequent influence on consumers' attitudes toward site and behavioural intentions. Results show that fulfilment and non-deception are related positively to website credibility, which ultimately influences consumers' attitudes toward retailer's website. However, security and privacy were not significant predictors of website credibility. Attitude toward the website is significantly related to purchase intent, revisit intent, and positive word-of-mouth.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 89-108
Issue: 1
Volume: 9
Year: 2018
Keywords: online retailing; website credibility; online retailing ethics; privacy; security; fulfilment; non-deception; attitude toward the website; purchase intent; revisit intent; positive word-of-mouth; WOM.
File-URL: http://www.inderscience.com/link.php?id=88592
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:1:p:89-108

Template-Type: ReDIF-Article 1.0
Author-Name: Shampy Kamboj
Author-X-Name-First: Shampy
Author-X-Name-Last: Kamboj
Author-Name: Mayank Yadav
Author-X-Name-First: Mayank
Author-X-Name-Last: Yadav
Author-Name: Zillur Rahman
Author-X-Name-First: Zillur
Author-X-Name-Last: Rahman
Title: Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities
Abstract:
With the emergence of social media technology, the concept of customer relationship management (CRM) has drastically changed, as the majority of the firms are now incorporating social media into their established CRM system, which facilitate the evolution of term social CRM. This article investigates the influence of social media and customer-centric technology on social CRM capabilities. The paper presents empirical evidence for the argument that social CRM capabilities lead to firm performance outcomes; customer-based profit performance and new product development performance. The developed hypothesis and proposed model was tested through structural equation modelling (SEM). The results show that both social media technology and customer-centric technology have a significant influence on social CRM capabilities. Similarly, these social CRM capabilities also found to have a positive effect on customer-based and product-based performance outcomes. This paper will be useful for both academicians and managers, as it presents several theoretical and practical insights.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 109-125
Issue: 2
Volume: 9
Year: 2018
Keywords: capabilities; customer relationship management; CRM; performance; social CRM; social media; technology.
File-URL: http://www.inderscience.com/link.php?id=90888
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:2:p:109-125

Template-Type: ReDIF-Article 1.0
Author-Name: Hyunjoo Im
Author-X-Name-First: Hyunjoo
Author-X-Name-Last: Im
Author-Name: Young Ha
Author-X-Name-First: Young
Author-X-Name-Last: Ha
Title: Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
Abstract:
In an online environment where consumers multi-task, engaging casual shoppers remains to be a challenge. The current study identified online shoppers' time perception as an important element in engagement, and tested effects of processing fluency in the context. Based on the processing fluency and time perception literature, a conceptual model describing how casual online shoppers subjective experience of processing ease leads to an engaging shopping experience was developed and empirically tested (N = 1,207). The results from an online experiment provided support for the hypotheses. The study filled the gap in the literature by investigating online shoppers' time perception in the context of browsing without a shopping goal. Importantly, the study used both self-rated perception data and objective data to provide strong evidence for inaccurate time perception in online engagement. Theoretical and practical implications as well as future study suggestions are discussed.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 126-144
Issue: 2
Volume: 9
Year: 2018
Keywords: processing fluency; online engagement; shopping time perception; low-involvement shopping; attention focus; shopping time estimation; loyalty intention.
File-URL: http://www.inderscience.com/link.php?id=90889
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:2:p:126-144

Template-Type: ReDIF-Article 1.0
Author-Name: Vasja Roblek
Author-X-Name-First: Vasja
Author-X-Name-Last: Roblek
Author-Name: Mirjana Pejić Bach
Author-X-Name-First: Mirjana Pejić
Author-X-Name-Last: Bach
Author-Name: Maja Meško
Author-X-Name-First: Maja
Author-X-Name-Last: Meško
Author-Name: Andrej Bertoncelj
Author-X-Name-First: Andrej
Author-X-Name-Last: Bertoncelj
Title: To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers
Abstract:
The supply and demand of the information and availability of over-the-counter (OTC) drugs online has increased substantially. Customers express three typical online behaviours regarding OTC drugs: browsing information about OTC drugs without any particular purpose, searching for particular information or product, and buying OTC drugs. This study investigates the determinants of online behaviour regarding OTC drugs. The data was acquired using a random sample of Slovenian citizens. Logistic regression method was used to determine which factors influence browsing, searching, and/or buying of OTC drugs online for two age groups: younger and older than 40. The findings suggest that intensity of using the internet use, trust in buying OTC drugs online, as well as education, income and location influence on the online behaviour of customers regarding OTC drugs. It has also been determined that age has a moderating effect, indicating motivation of younger and older customers by different determinants.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 145-166
Issue: 2
Volume: 9
Year: 2018
Keywords: browsing; buying; consumer behaviour; internet; online pharmacy; e-health literacy; e-marketing; logistic regression method; mobile applications; searching; social media; Slovenia.
File-URL: http://www.inderscience.com/link.php?id=90890
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:2:p:145-166

Template-Type: ReDIF-Article 1.0
Author-Name: Lihong Chen
Author-X-Name-First: Lihong
Author-X-Name-Last: Chen
Author-Name: Xinfeng Yan
Author-X-Name-First: Xinfeng
Author-X-Name-Last: Yan
Title: Demand hierarchy model and its measurement for online brand community participation
Abstract:
We report the development of demand hierarchy model and its measurement for online brand community participation (OBCP) and make online consumer demand more transparent. This research contributes to develop the model of OBCP that can match the novel network relationship between consumers and at the same time be measurable and management-effective in OBCP. Grounded theory was adopted to explore the demand contents and measurement items of OBCP. The reliability and validity analysis were tested as well to evaluate the overall effectiveness of the questionnaire. Five dimensions of demands were distinguished, each with specific connotation and behavioural motive towards the hierarchal demand structure model. The scale can be used as measurement instrument for OBCP demand and will be helpful for related empirical research. The study results recommend that practitioners carefully identify information of demands of customers in online brand community and plan targeting online marketing strategies while consumer satisfaction could be enhanced.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 167-183
Issue: 2
Volume: 9
Year: 2018
Keywords: online brand community; OBC; online brand community participation; OBCP; hierarchy demand model; scale; grounded theory.
File-URL: http://www.inderscience.com/link.php?id=90891
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:2:p:167-183

Template-Type: ReDIF-Article 1.0
Author-Name: Sajad Rezaei
Author-X-Name-First: Sajad
Author-X-Name-Last: Rezaei
Author-Name: Naser Valaei
Author-X-Name-First: Naser
Author-X-Name-Last: Valaei
Title: Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach
Abstract:
The purpose of this study is to examine the structural relationship between subjective norm, attitude, intention, and behaviour via Apps and the moderating effect of product standardisation/brand recognition. Confirmatory maximum likelihood estimation (MLE) approach, a covariance based-structural equation modelling (CB-SEM) technique, was performed for assessment of the reflective measurements, structural relationship between latent constructs and moderation effect. A total of 340 online questionnaires (<i>N</i> = 340) was collected and the results support the structural relationship between the latent constructs and specify a valid model fit (positive and direct effects). In addition, multigroup moderation SEM analysis (critical ratio values) reveal that the degree of standardisation/brand recognition (standard vs. non-standard) moderates the structural relationships. This study provides a basic set of guidelines for the application of confirmatory MLE in the evaluation of direct effects (one tail hypotheses) and multigroup SEM analyses for moderation effects. Theoretical and managerial implications of the study are further discussed.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 184-206
Issue: 2
Volume: 9
Year: 2018
Keywords: shopping intention via apps; shopping behaviour via apps; theory of reasoned action; TRA; subjective norm; attitude toward shopping via apps; product classification; maximum likelihood estimation approach.
File-URL: http://www.inderscience.com/link.php?id=90893
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:2:p:184-206

Template-Type: ReDIF-Article 1.0
Author-Name: Jane McKay-Nesbitt
Author-X-Name-First: Jane
Author-X-Name-Last: McKay-Nesbitt
Author-Name: Chad Ryan
Author-X-Name-First: Chad
Author-X-Name-Last: Ryan
Author-Name: Sukki Yoon
Author-X-Name-First: Sukki
Author-X-Name-Last: Yoon
Title: College students' online purchase attitudes and intentions: gender, product type, and risk
Abstract:
This research explores the relationship between gender and hedonically-motivated shopping as well as the effects of product type (i.e., hedonic vs. utilitarian) and gender on online purchase attitudes and intentions. It also explores how consumers' online shopping risk perceptions influence the effects of the relationship between product type and gender on online attitudes and intentions. Results show that female college students in the USA are more likely than male college students in the USA to identify as hedonically-motivated consumers but that these differences do not carry over to product type. Conversely, males are more willing than females to purchase hedonic products online. Gender differences in willingness to buy hedonic products online are mediated by online shopping risk perceptions. Both males and females however view hedonic products as riskier than utilitarian products and are more willing to purchase utilitarian than hedonic products online. The results suggest that marketers need to continue to seek ways to convert females' enjoyment of shopping into actual purchase behaviour. Online marketers need to seek ways to mitigate the risk associated with purchasing hedonic products online.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 207-229
Issue: 3
Volume: 9
Year: 2018
Keywords: e-commerce; online shopping; gender; risk perceptions; risk; hedonic; utilitarian; recreational shopping identity; RSI; consumer behaviour; electronic marketing; internet.
File-URL: http://www.inderscience.com/link.php?id=92693
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:3:p:207-229

Template-Type: ReDIF-Article 1.0
Author-Name: Thomas John Paul
Author-X-Name-First: Thomas John
Author-X-Name-Last: Paul
Author-Name: Jayanth Jacob
Author-X-Name-First: Jayanth
Author-X-Name-Last: Jacob
Title: A two-stage approach for a reflective-formative hierarchical latent variable model for measuring customer loyalty: special case of Indian e-customers
Abstract:
This study employs an integrated model, combining information system (IS) continuance studies and marketing theories, to examine the post-adoption attitudinal and behavioural loyalty of an e-customer shopping from an online web-store. Our research employs partial least squares (PLS-SEM) regression analysis to test the model. Hedonic value and utilitarian value are proposed as first-order reflective indicators of second-order formative value construct. Gender is included as a moderator for testing the difference in effect for all the relationship paths in the model. Data collected from 403 online shopping customers present a sound support for the research model. The results show that value, trust, satisfaction and habit strongly augment customer's loyalty. The results also indicate that the outcome of satisfaction on habit is significantly stronger for females.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 230-253
Issue: 3
Volume: 9
Year: 2018
Keywords: loyalty; habit; value; satisfaction; trust; information system continuance; latent variable score; reflective formative construct; gender; moderator; mediator; two-stage approach; PLS-SEM.
File-URL: http://www.inderscience.com/link.php?id=92694
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:3:p:230-253

Template-Type: ReDIF-Article 1.0
Author-Name: Andy Fred Wali
Author-X-Name-First: Andy Fred
Author-X-Name-Last: Wali
Author-Name: N. Gladson Nwokah
Author-X-Name-First: N. Gladson
Author-X-Name-Last: Nwokah
Title: Understanding customers' expectations for delivering satisfactory and competitive services experience
Abstract:
This present study attempts to understand Nigeria mobile telecommunications (MT) consumers' voice call and data services expectations for delivering satisfactory and competitive service experiences. The multi-level qualitative research design with single face to face (F2F) interview and focus group (FG) approaches were employed. 22 samples were drawn from Nigeria MT sector heterogonous consumer population in Port Harcourt-Rivers State of Nigeria. One FG with 12 participants and ten single F2F interviews were held and data was analysed using content analysis technique with NVivo 11 software. Our result shows that some customers of selected firms are less satisfied with their offerings. This is because these firms lack knowledge of their customers' expectations. Also, five positively rated factors: service quality, price bundling, complaints management, consumer right education and consumer market research are key thematic expectations that support the delivery of satisfactory services experience and competitiveness. This study contributes to the literature on consumer behaviour research by revealing customers' expectation for MT voice and data services in Nigeria and how these expectations drive customer satisfaction (CSAT) and retention (CRT) as well as business competitiveness. However, continental MT operators and researchers should understand that factors of customers' expectations are peculiar to a specific country.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 254-268
Issue: 3
Volume: 9
Year: 2018
Keywords: customer satisfaction; CSAT; customer retention; services experience; qualitative methods; NVivo 11; mobile telecommunications; MT; customers' expectations.
File-URL: http://www.inderscience.com/link.php?id=92695
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:3:p:254-268

Template-Type: ReDIF-Article 1.0
Author-Name: Wajeeha Aslam
Author-X-Name-First: Wajeeha
Author-X-Name-Last: Aslam
Author-Name: Imtiaz Arif
Author-X-Name-First: Imtiaz
Author-X-Name-Last: Arif
Author-Name: Kashif Farhat
Author-X-Name-First: Kashif
Author-X-Name-Last: Farhat
Title: Smartphone dependence among students: gender-based analysis
Abstract:
This study explores smartphones' dependence among students through social needs, social influence and convenience and its impact on purchase behaviour. In total, 337 usable responses were gathered with the help of Likert scale questionnaire. Multiple regression analysis and t-test were used to uncover the findings. Result reveals that social influence and convenience significantly affect student's dependence on smartphones. A significant relation also appeared between dependence on smartphone and purchase behaviour. Responses of female participants reveal that social influence and convenience have a significant affect whereas in males social need and social influence have a significant effect on dependence on smartphone. The study makes a significant contribution to smartphones producers in meeting customer needs to better develop smartphones that provide convenience and user friendly features. Also it help marketers to develop the appropriate strategies of marketing smartphones as the study provides the better understanding of usage behaviour and purchase behaviour.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 269-287
Issue: 3
Volume: 9
Year: 2018
Keywords: dependence; social need; social influence; convenience; smartphones; Karachi; regression.
File-URL: http://www.inderscience.com/link.php?id=92696
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:3:p:269-287

Template-Type: ReDIF-Article 1.0
Author-Name: Hemraj Verma
Author-X-Name-First: Hemraj
Author-X-Name-Last: Verma
Author-Name: Shalini Singh
Author-X-Name-First: Shalini
Author-X-Name-Last: Singh
Title: Interpretive structural modelling for e-impulse buying: an Indian study
Abstract:
E-tailing in India, today has become a widespread activity due to the rising cashless era. It is reported that apart from numbers of planned online purchases, several online shoppers are indulged in impulse buying too. This paper aims to identify the relevant factors that stimulate e-impulse buying and analyse their interaction by using interpretive structural modelling (ISM). For this, factors have been identified by extensive review of literature and by qualitative analysis of 30 in-depth interviews. ISM has been applied then to propose a model for e-impulse buying, showing hierarchical paradigm as well as contextual interrelationships between relevant factors of e-impulse buying. This model can be utilised by online retailers, market researchers and decision-makers to capture insights related to major factors stimulating e-impulse buying.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 288-306
Issue: 3
Volume: 9
Year: 2018
Keywords: e-impulse buying; factors; interpretive structural modelling; ISM; online shoppers; India.
File-URL: http://www.inderscience.com/link.php?id=92698
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:3:p:288-306

Template-Type: ReDIF-Article 1.0
Author-Name: Sarah M. Stanley
Author-X-Name-First: Sarah M.
Author-X-Name-Last: Stanley
Author-Name: Cassandra C. Elrod
Author-X-Name-First: Cassandra C.
Author-X-Name-Last: Elrod
Author-Name: Nathan W. Twyman
Author-X-Name-First: Nathan W.
Author-X-Name-Last: Twyman
Author-Name: Cui Zou
Author-X-Name-First: Cui
Author-X-Name-Last: Zou
Title: Shopping on the go: how walking influences mobile shopping performance
Abstract:
Given the growth in use and capabilities of mobile devices, the mobile commerce (m-commerce) market is also continuing to grow and become more sophisticated. Studies exploring the results of m-commerce using mobile devices, however, have traditionally been done in a stationary setting. This exploratory study seeks to examine how m-commerce is impacted by the use of mobile devices in a stationary versus a walking setting. Treadmill desks were used to replicate mobile shopping while using mobile devices and then compared the results with the same task completed on mobile devices in a stationary manner. Results indicate that shopping while walking increases the time it takes to complete the shopping task but not the dollar amount spent for the product in question.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 307-319
Issue: 4
Volume: 9
Year: 2018
Keywords: m-commerce; mobile commerce; mobility; walking; shopping; treadmill desk; shopping task.
File-URL: http://www.inderscience.com/link.php?id=94985
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:4:p:307-319

Template-Type: ReDIF-Article 1.0
Author-Name: Carolina Herrando
Author-X-Name-First: Carolina
Author-X-Name-Last: Herrando
Author-Name: Julio Jiménez-Martínez
Author-X-Name-First: Julio
Author-X-Name-Last: Jiménez-Martínez
Author-Name: María José Martín-De Hoyos
Author-X-Name-First: María José Martín-De
Author-X-Name-Last: Hoyos
Title: The state of flow in social commerce: the importance of flow consciousness
Abstract:
Flow has been widely studied in different disciplines and contexts; but there is a lack of consensus about its dimensionality, measurement and structure. This research theorises that flow is a second-order multidimensional factor composed of three dimensions: concentration, enjoyment and temporal distortion. This investigation studies whether users who have reached the state of flow in social commerce have really been aware of it, studying user's flow consciousness. The empirical results confirm the three-dimensionality of the concept, through the rival models technique, corroborate the second-order reflective structure and show that the more intense the experience of flow when surfing, the more conscious the users are of having reached the state of flow. This study contributes to setting up the basis for measuring flow, defining its structure and enabling future investigations to focus on how flow consciousness influences the commercial success of a social commerce platform.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 320-343
Issue: 4
Volume: 9
Year: 2018
Keywords: flow theory; social commerce; flow consciousness; second-order factor model; unidimensional versus multidimensional.
File-URL: http://www.inderscience.com/link.php?id=94987
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:4:p:320-343

Template-Type: ReDIF-Article 1.0
Author-Name: Davood Ghorbanzadeh
Author-X-Name-First: Davood
Author-X-Name-Last: Ghorbanzadeh
Author-Name: Hamid Reza Saeednia
Author-X-Name-First: Hamid Reza
Author-X-Name-Last: Saeednia
Title: Examining telegram users' motivations, technical characteristics, trust, attitudes, and positive word-of-mouth: evidence from Iran
Abstract:
The objectives of this research are to examine the effects of psychological motivations (entertainment, sociality), technical characteristics (ease of use and convenience), perceived usefulness and trust on telegram user's attitudes and to assess the influence of user's attitudes and their trust on positive word-of-mouth. The research model was tested using data randomly collected from students of Azad University in Tehran City. The numbers of valid observations were 300. Structure equation modelling was used to verify and validate the research model. The results revealed that the psychological motivations entertainment, sociality has a positive and significant impact on telegram user's attitudes. In addition, perceived usefulness and trust has a positive and significant impact on telegram user's attitudes. Convenience as a technical characteristic through perceived usefulness has a positive and significant impact on telegram user's attitudes. Finally, telegram user's attitudes and their trust have a positive and significant impact on positive word of mouth.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 344-365
Issue: 4
Volume: 9
Year: 2018
Keywords: psychological motivations; technical characteristics; perceived usefulness; trust; attitudes; positive word-of-mouth; PWOM; Iran.
File-URL: http://www.inderscience.com/link.php?id=94988
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:4:p:344-365

Template-Type: ReDIF-Article 1.0
Author-Name: Davide Di Fatta
Author-X-Name-First: Davide Di
Author-X-Name-Last: Fatta
Author-Name: David Diwei Lu
Author-X-Name-First: David Diwei
Author-X-Name-Last: Lu
Title: Conversion rate determinants in e-commerce websites. What about moderation effects?
Abstract:
Online retailers invest significant resource to improve conversion rates, defined as the proportion of website visitors that make a purchase. Using 1,184 observations from six e-commerce websites, this paper aims to analyse conversion rate determinants, also considering moderation effects of seasonality and webpage speed of load. Results show that free shipping and discounts policy have a positive effect on the conversion rate, moderated by seasonality and load speed. These finding could be useful guidelines for e-commerce managers in order to allocate their limited resources to the most relevant factor to increase online sales.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 366-377
Issue: 4
Volume: 9
Year: 2018
Keywords: conversion rate; e-commerce; pricing policy; discount; free shipping; ordinary least squares; OLS.
File-URL: http://www.inderscience.com/link.php?id=94990
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:4:p:366-377

Template-Type: ReDIF-Article 1.0
Author-Name: Costas Assimakopoulos
Author-X-Name-First: Costas
Author-X-Name-Last: Assimakopoulos
Author-Name: Eugenia Papaioannou
Author-X-Name-First: Eugenia
Author-X-Name-Last: Papaioannou
Author-Name: Christos Sarmaniotis
Author-X-Name-First: Christos
Author-X-Name-Last: Sarmaniotis
Title: Service quality of online transactions: the PayPal case
Abstract:
The main purpose of this paper is to investigate users' expectation and perception levels towards service quality dimensions regarding PayPal. The discrepancy gap between buyers' expectation and perception throughout those dimensions is studied. The gaps, identified between expectations and perceived experience although positive, are short, meaning that perceived performance and expected performance are close to each other. This can be interpreted as a lack of impressive positive surprise by the website to the customers. On the other hand, customers really know what to expect from such a website which means that details make the difference. There is always room for improvement as customers' demands and competition are ever increasing. The seller's perceptions and expectations to the PayPal remain untested and this could be considered as a limitation. The paper's results contribute towards improving the provided services of PayPal and of other similar companies, as well.
Journal: Int. J. of Electronic Marketing and Retailing
Pages: 378-397
Issue: 4
Volume: 9
Year: 2018
Keywords: e-service quality; customer's satisfaction; customer's perceptions; customer's expectations; gap analysis; PayPal.
File-URL: http://www.inderscience.com/link.php?id=94992
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Handle: RePEc:ids:ijemre:v:9:y:2018:i:4:p:378-397