Template-Type: ReDIF-Article 1.0
Author-Name: Inaam M. Al-Zwaylif
Author-X-Name-First: Inaam M.
Author-X-Name-Last: Al-Zwaylif
Author-Name: Shatha Y. Abdul Khaliq
Author-X-Name-First: Shatha Y. Abdul
Author-X-Name-Last: Khaliq
Author-Name: Saleem M. Al-Atibi
Author-X-Name-First: Saleem M.
Author-X-Name-Last: Al-Atibi
Title: The effect of using big data on the success of accounting information systems: the case of Arab Bank/Jordan
Abstract:
The study aimed to investigate the effect of big data on the success of the accounting information system in the Arab Bank/Jordan. To accomplish the study goal, a questionnaire was designed and distributed among general managers, deputy general managers, heads of departments, and employees in the general administration in the Arab Bank/Jordan. Multiple, stepwise, and hierarchal regression analyses were used to test study hypotheses. The study has reached several results, the most important of which is that big data (in terms of volume, velocity, variety, and value) significantly affects the success of the Arab Bank's accounting information system. Additionally, the end-user technical support and experience in using information technology have a significant moderating effect on the relationship between big data and the success of the Arab Bank's accounting information system.
Journal: Int. J. of Business Information Systems
Pages: 1-27
Issue: 1
Volume: 51
Year: 2026
Keywords: big data; accounting information systems; success; Arab Bank; Jordan.
File-URL: http://www.inderscience.com/link.php?id=150756
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:1:p:1-27

Template-Type: ReDIF-Article 1.0
Author-Name: Abedalqader Rababah
Author-X-Name-First: Abedalqader
Author-X-Name-Last: Rababah
Author-Name: Nassereddine Saadouli
Author-X-Name-First: Nassereddine
Author-X-Name-Last: Saadouli
Author-Name: Sulaiman Weshah
Author-X-Name-First: Sulaiman
Author-X-Name-Last: Weshah
Title: The barriers to balanced scorecard implementation in Jordanian public listed companies
Abstract:
In their drive to improve the management and control of their accounting systems in a highly volatile and uncertain environment, many companies adopted the balanced scorecard (BSC) approach to streamline their strategic accounting choices and the short-term operational tasks and activities. This paper investigates the BSC adoption and implementation within the Jordanian publicly listed companies. Using qualitative, results show that the BSC adoption/implementation rate is low. The primary factors for such a low rate are lack of senior management support, lack of expertise and prohibitive adoption costs. The results provide a stepping-stone for management to devise courses of action that will mitigate the effect of the identified factors.
Journal: Int. J. of Business Information Systems
Pages: 59-71
Issue: 1
Volume: 51
Year: 2026
Keywords: barriers; balanced scorecard; BSC; implementation; companies; Jordan.
File-URL: http://www.inderscience.com/link.php?id=150758
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:1:p:59-71

Template-Type: ReDIF-Article 1.0
Author-Name: John Stouby Persson
Author-X-Name-First: John Stouby
Author-X-Name-Last: Persson
Author-Name: Lene Pries-Heje
Author-X-Name-First: Lene
Author-X-Name-Last: Pries-Heje
Author-Name: Lars Mathiassen
Author-X-Name-First: Lars
Author-X-Name-Last: Mathiassen
Title: Outsourcing agile projects with time-and-material contracts: a trust-control duality perspective
Abstract:
Although agile principles are widely adopted for information systems development (ISD), we know little about the use of agile principles in outsourced ISD projects, especially from a client perspective. Client organisations have been reluctant to adopt agile principles in outsourced relationships because of the traditional dominance of fixed-price contracting and lack of knowledge on creating client value without jeopardising supplier interests. Against this backdrop, we apply a trust-control duality perspective to understand and explain how a Danish government agency successfully outsourced an ISD project to a supplier based on agile principles and time-and-material contracting. Drawing on these findings and extant literature, we offer theoretical and practical contributions to the literature on outsourced agile ISD focused on managing such arrangements and on using a trust-control duality perspective to understand the client's relationship with suppliers.
Journal: Int. J. of Business Information Systems
Pages: 72-98
Issue: 1
Volume: 51
Year: 2026
Keywords: agile project management; outsourcing; agility; time-and-material contract; case study; trust; control.
File-URL: http://www.inderscience.com/link.php?id=150759
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:1:p:72-98

Template-Type: ReDIF-Article 1.0
Author-Name: T.S. Deepu
Author-X-Name-First: T.S.
Author-X-Name-Last: Deepu
Author-Name: V. Ravi
Author-X-Name-First: V.
Author-X-Name-Last: Ravi
Title: Prioritisation of critical operational factors and designing a decision-making model for attaining supply chain resilience through digitalisation
Abstract:
Resilience management based on digitalisation is gaining relevance due to advancements in digital technology and uncertainty in the business environment. Accordingly, this study has prioritised the critical operational factors influencing supply chain resilience through digitalisation. We also propose a decision-making model for selecting the most suitable emerging technology solution for attaining resilience. An analytic hierarchy process integrated technique for order preference by similarity to ideal solution built-in with decision-making model method is used in this research. This integrated approach facilitates selecting the emerging technology solution considering the influence of critical operational factors. Fifteen critical operational factors were identified into three major dimensions for effective management. Study's findings reveal that information sharing capability, risk management capability and technological competency are the most influencing factors. Validation of prioritised critical operational factors is done through case evaluation and verified based on existing literature.
Journal: Int. J. of Business Information Systems
Pages: 99-127
Issue: 1
Volume: 51
Year: 2026
Keywords: supply chain resilience; SCR; digitalisation; critical operational factors; COFs; decision-making model.
File-URL: http://www.inderscience.com/link.php?id=150760
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:1:p:99-127

Template-Type: ReDIF-Article 1.0
Author-Name: Namrata Nanda
Author-X-Name-First: Namrata
Author-X-Name-Last: Nanda
Author-Name: Siddharth Misra
Author-X-Name-First: Siddharth
Author-X-Name-Last: Misra
Author-Name: Amiya Bhaumik
Author-X-Name-First: Amiya
Author-X-Name-Last: Bhaumik
Author-Name: Snigdha Mohapatra
Author-X-Name-First: Snigdha
Author-X-Name-Last: Mohapatra
Title: Tourist destinations and organisational ambidexterity: the South Asian perspective
Abstract:
National authorities and destination management organisations (DMOs) play a key role in helping to regenerate tourism post pandemic. They are faced with the choice of strengthening tourism circumstances with relatively safe, familiar and reliable measures, or adopting more risky, lesser attempted and unknown alternatives. This decision can be represented as the exploitative as well as explorative elements of the strategic theoretical model of organisational ambidexterity, respectively (OA). This geographical focus offers a conceptual understanding of the dynamics through the perspective of OA. It concentrates on India's unique case in the backdrop of the South Asia. With respect to tourist destinations, a variety of OA consequences have been reported. This emphasises the need for reduced division and seclusion between tourists and native inhabitants, as well as for DMOs to adopt more exploitative-exploitative stances. In regards to the broader impact, it may be claimed that the discussion from the case of India could rather offer more insights to other South Asian nations.
Journal: Int. J. of Business Information Systems
Pages: 50-58
Issue: 1
Volume: 51
Year: 2026
Keywords: organisational ambidexterity; pandemic; destination management; tourist destination; South Asia.
File-URL: http://www.inderscience.com/link.php?id=150761
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:1:p:50-58

Template-Type: ReDIF-Article 1.0
Author-Name: Sarawut Pathomphatthaphan
Author-X-Name-First: Sarawut
Author-X-Name-Last: Pathomphatthaphan
Author-Name: Simanchala Das
Author-X-Name-First: Simanchala
Author-X-Name-Last: Das
Author-Name: Keytapark Virat
Author-X-Name-First: Keytapark
Author-X-Name-Last: Virat
Title: Career development, organisational culture, and employee outcome: towards a contextual model
Abstract:
The present study proposes a conceptual model to understand the relationship between career development and employee outcome mediated by organisational culture. A structured questionnaire was administered to 278 participants employed in different industrial sectors in India. The proposed model was validated empirically by using the PLS-SEM. The result indicates a direct link between career development and organisational culture and the subsequent impact on employee outcomes. Furthermore, with respect to career development and employee outcomes, an indirect link indicating the full mediating effect of organisational culture is determined. The study has an implication for HR managers. The present findings underscore the importance of organisational culture specifically in job satisfaction and employee engagement in Indian organisational settings.
Journal: Int. J. of Business Information Systems
Pages: 28-49
Issue: 1
Volume: 51
Year: 2026
Keywords: career development; employee engagement; employee outcome; HRM practice; job satisfaction; organisational culture.
File-URL: http://www.inderscience.com/link.php?id=150762
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:1:p:28-49

Template-Type: ReDIF-Article 1.0
Author-Name: Ahmed Abdullah Danook
Author-X-Name-First: Ahmed Abdullah
Author-X-Name-Last: Danook
Title: The impact of strategic vigilance on enhancing organisational effectiveness: exploring the mediating role of strategic readiness
Abstract:
Iraqi entrepreneurs must employ creative tactics to improve both their internal and external capacities in the face of fierce market competition. This study investigates the relationships between organisational effectiveness, readiness, and strategic alertness in Iraqi businesses. Four companies' worth of data were examined using SPSS v23. The findings show that efficacy is greatly impacted by strategic attentiveness and that this influence is amplified by preparedness. By serving as a mediator, strategic readiness improves organisational effectiveness. According to the study, strategic alertness contributes 54.2% of effectiveness when readiness acts as a mediator, as opposed to 36% in the absence of it. This research adds to our understanding of organisational performance, readiness, and strategic awareness while offering scholars insightful information and useful applications for practitioners in the Iraqi sector.
Journal: Int. J. of Business Information Systems
Pages: 1-35
Issue: 5
Volume: 51
Year: 2026
Keywords: strategic vigilance; strategic readiness; organisational effectiveness.
File-URL: http://www.inderscience.com/link.php?id=151541
File-Format: text/html
File-Restriction: Open Access
Handle: RePEc:ids:ijbisy:v:51:y:2026:i:5:p:1-35

Template-Type: ReDIF-Article 1.0
Author-Name: Mathupayas Thongmak
Author-X-Name-First: Mathupayas
Author-X-Name-Last: Thongmak
Title: A framework for digital transformation: root cause analysis
Abstract:
Digital transformation is believed to improve a company's performance. However, only a few companies succeed. Thus, this paper synthesises primary research relating to digital transformation to determine obstacles and propose a conceptual model for successful digital transformation. An integrative systematically review method is applied. Obstacles in terms of barriers, challenges, and problems are extracted from 163 academic journal and conference articles from GS and EBSCOHost using content analysis. Root causes of digital transformation failures are identified using Pareto analysis and fishbone diagram. Eight management resources are applied to investigate obstacles from different theoretical views, but only seven of them are revealed. Management, man, measurement, and machine are the root causes of failures. The results contribute to the emerging field of digital transformation, reveal hindrances of digital transformation at the company level, and guide top management on what areas they should focus on, to effectively implement digital transformation in their firms.
Journal: Int. J. of Business Information Systems
Pages: 129-159
Issue: 2
Volume: 51
Year: 2026
Keywords: cause-and-effect diagrams; Pareto analysis; fishbone diagram; digital transformation; barriers; challenges; problems.
File-URL: http://www.inderscience.com/link.php?id=151690
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:2:p:129-159

Template-Type: ReDIF-Article 1.0
Author-Name: Mitrabinda Acharya
Author-X-Name-First: Mitrabinda
Author-X-Name-Last: Acharya
Author-Name: Rahul Thakurta
Author-X-Name-First: Rahul
Author-X-Name-Last: Thakurta
Title: Digital transformation in organisations - a review and research agenda
Abstract:
Digital transformation, a phenomenon that adopts digital technologies to change how organisations operate and deliver value to customers, is receiving increasing prominence recently. The phenomenon drives its importance from the proliferation of digital technologies in organisations, and hence can also be viewed from the context of (digital) technology management scenario in organisations. Making this linkage allows us to investigate digital transformation from the perspective of information systems (IS) and organisations. This manuscript reviews the literature concerning digital transformation based on a conceptual model adopting the perspective of IS and organisations. The findings based on 85 articles constituting the review highlight various facets describing the inputs, transformation process, and outputs in the context of digital transformation. In continuation, we outline possible areas of future explorations and link them into a digital transformation process exploration framework towards facilitating future theoretical work.
Journal: Int. J. of Business Information Systems
Pages: 212-251
Issue: 2
Volume: 51
Year: 2026
Keywords: digital technologies; digital transformation; literature review; research agenda.
File-URL: http://www.inderscience.com/link.php?id=151691
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:2:p:212-251

Template-Type: ReDIF-Article 1.0
Author-Name: William H. Money
Author-X-Name-First: William H.
Author-X-Name-Last: Money
Title: E-government centres of excellence empower robotics process automation implementations
Abstract:
Many government organisations are using robotic process automation (RPA) to improve performance and efficiency. The e-government environment is particularly appropriate for the application of this technology with its concentration of forms, data collection, approvals and data recording; responses to constituencies; and large numbers of financial transactions. Selecting work processes and implementing efficient and effective RPA processing solutions are critical to successful processing and avoiding errors, improving service, and eliminating or reducing risks of transaction failures. Centres of excellence (CoEs) are organisational units and processes that offer an appealing solution for the successful RPA implementation. This paper identifies the value of RPA implementations, describes and provides examples of the CoE approach, and discusses the empowering role and functions of a CoE. Finally, it improves the ability of managers to implement the components of CoEs by developing a greater understanding of this organisational structure and criteria used to assess CoE implementations.
Journal: Int. J. of Business Information Systems
Pages: 252-268
Issue: 2
Volume: 51
Year: 2026
Keywords: centre of excellence; CoE; e-government; robotic process automation; RPA; process.
File-URL: http://www.inderscience.com/link.php?id=151692
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:2:p:252-268

Template-Type: ReDIF-Article 1.0
Author-Name: Navneet Gera
Author-X-Name-First: Navneet
Author-X-Name-Last: Gera
Author-Name: Swati Rohatgi
Author-X-Name-First: Swati
Author-X-Name-Last: Rohatgi
Author-Name: Saket Rohatgi
Author-X-Name-First: Saket
Author-X-Name-Last: Rohatgi
Title: An analysis of Indian pharmaceutical exports to East African community
Abstract:
This study aimed to assess the competitiveness of India's pharmaceutical exports to the East African community (EAC), using Balassa's revealed comparative advantage (RCA) and trade intensity index (TII). The research focused on six-digit HS codes 300410, 300420, 300450, and 300490 related to pharmaceuticals, namely penicillin, antibiotics (other than penicillin), vitamins, and medicaments, respectively. The data used were collected from 2011 to 2020. The results confirm that HS code 300410 (containing penicillin or derivatives thereof, with a penicillanic acid structure, or streptomycins or their derivatives) is the most competitive, based on RCA and TII values, and exporters should reap the benefits in the EAC. Based on the results of TII, Kenya, Uganda and Tanzania have the highest TII in HS Code 300450, followed by Rwanda and Burundi, which have high TII in HS Code 300410. This study contributes significantly to exporters and policymakers on HS codes, which are relevant for pharmaceutical exporters in the East African community.
Journal: Int. J. of Business Information Systems
Pages: 160-185
Issue: 2
Volume: 51
Year: 2026
Keywords: Indian pharmaceutical exports; revealed comparative advantage; RCA; trade intensity index; TII; East African community; ECA.
File-URL: http://www.inderscience.com/link.php?id=151693
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Template-Type: ReDIF-Article 1.0
Author-Name: Priyadarsini Patnaik
Author-X-Name-First: Priyadarsini
Author-X-Name-Last: Patnaik
Author-Name: Parameswar Nayak
Author-X-Name-First: Parameswar
Author-X-Name-Last: Nayak
Author-Name: Siddharth Misra
Author-X-Name-First: Siddharth
Author-X-Name-Last: Misra
Title: The influence of personalised product recommendations on purchase intention: a theoretical synthesis based on self-determination theory
Abstract:
Although AI-driven personalised recommendations are popular for their perceived usefulness, their impact on consumers' psychology and behaviour has yet to be understood. Also, it remains unclear how these recommendations affect consumer motivation and influence purchase intentions on online shopping platforms, leaving a gap in the research knowledge. Hence, to explain consumer motivation and its impact on consumer purchase intention, this study adopts the self-determination theory (SDT), cognitive evaluation theory (CET), and basic psychological needs theory (BPNT) and has built a theoretical model to bridge this academic gap. This research contributed to the empirical literature by broadening the SDT research paradigm to identify exceptionally personalised recommendations that influence motivation and behaviour intentions. Researchers found that intrinsic motivation positively affects a sense of enjoyment and facilitates people's psychological needs, which affects the willingness of consumers to purchase online. The study's findings will help academics better understand how psychological needs are addressed in online purchasing and how personalised product recommendation motivates the individual toward purchase intention.
Journal: Int. J. of Business Information Systems
Pages: 186-211
Issue: 2
Volume: 51
Year: 2026
Keywords: artificial intelligence; AI; personalised product recommendation; purchase intention; self-determination theory; SDT; cognitive evaluation theory; CET; basic psychological needs theory; BPNT; intrinsic motivation; extrinsic motivation.
File-URL: http://www.inderscience.com/link.php?id=151694
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:2:p:186-211

Template-Type: ReDIF-Article 1.0
Author-Name: Mayada M. Aref
Author-X-Name-First: Mayada M.
Author-X-Name-Last: Aref
Title: The COVID-19 pandemic and the adoption of social commerce among Egyptian social media users
Abstract:
This research empirically examined social commerce intention among Egyptian social network users during COVID-19 pandemic. The proposed model included trust toward social network sites, trust toward social network members, online social support, hedonistic and utilitarian browsing motivation, and the fear of COVID-19. Data, 384 respondents, was collected using an online structured questionnaire. Structural equation modelling was conducted to test the hypotheses and model fit. The role of gender, age, and social media use is studied among different groups. The results confirmed that social network sites' trust and online social support positively influence social commerce intention. Also, there is a significant indirect relationship between social site members trust, hedonistic motivation, and social commerce intention. The online social support, social commerce intention, and the fear of COVID-19 were higher among females than males. The COVID-19 pandemic increased the diffusion of social commerce in developing countries and proved the significance of digital transformation.
Journal: Int. J. of Business Information Systems
Pages: 321-342
Issue: 3
Volume: 51
Year: 2026
Keywords: COVID-19 pandemic; social commerce; online consumer behaviour; online browsing motivations; structural equation modelling.
File-URL: http://www.inderscience.com/link.php?id=152203
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:3:p:321-342

Template-Type: ReDIF-Article 1.0
Author-Name: Gabriel Nery-da-Silva
Author-X-Name-First: Gabriel
Author-X-Name-Last: Nery-da-Silva
Author-Name: Raul Afonso Pommer Barbosa
Author-X-Name-First: Raul Afonso Pommer
Author-X-Name-Last: Barbosa
Author-Name: Júlio César Bastos de Figueiredo
Author-X-Name-First: Júlio César Bastos de
Author-X-Name-Last: Figueiredo
Title: The impact of socio-economic and demographic factors on the individual use of e-commerce in Brazil: evidence of the digital divide
Abstract:
E-commerce plays a vital role in the Brazilian economy and people's lifestyles. To support e-commerce, it is essential to understand the Brazilian internet-user consumers' characteristics and identify barriers to e-commerce access. Here, we investigated socio-economic and demographic factors correlated with the individual use of e-commerce in Brazil. We developed three logit models to investigate such correlations using a sample from the national survey on ICT use. The results suggest that gender, age, ethnicity, education, income, and area of residence are significantly correlated with the individual use of e-commerce. Overall, the results clearly show that socio-economic attributes are the weightiest factor associated with purchasing online. By comparing our findings with previous studies, we believe that nationality and culture moderate the relationship between gender and online shopping. Finally, the results suggest that the access to technology and digital applications is still disproportional in Brazil, which indicates some degree of digital divide.
Journal: Int. J. of Business Information Systems
Pages: 377-393
Issue: 3
Volume: 51
Year: 2026
Keywords: online shopping; regional divide; inequality; consumer behaviour; information technology; quantitative analysis; Brazil.
File-URL: http://www.inderscience.com/link.php?id=152204
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:3:p:377-393

Template-Type: ReDIF-Article 1.0
Author-Name: Devesh Kumar
Author-X-Name-First: Devesh
Author-X-Name-Last: Kumar
Author-Name: Hotniar Siringoringo
Author-X-Name-First: Hotniar
Author-X-Name-Last: Siringoringo
Title: Unified theory of acceptance and use of technology as predictors of the adoption of mobile campus application
Abstract:
This study was aimed to understand the determinant of the adoption of mobile application by the students. The unified theory of acceptance and use of technology (UTAUT) were deployed as determinant of the adoption behaviour. A questionnaire was used as the research instrument in collecting the data from 151 students from a private university in India. The data collected was further analysed using the structural equation modelling (SEM). The study provided evidence that the model developed is suitable in explaining the acceptance of mobile campus applications. Attitude towards using mobile campus applications was the most significant factor influencing behavioural intention. Investigating the adoption of such an emerging application provides academicians a better understanding of important factors, which support acceptance of such applications. The administrators and practitioners can also benefit from this research, wherein they also become more aware of the student's requirements and needs.
Journal: Int. J. of Business Information Systems
Pages: 360-376
Issue: 3
Volume: 51
Year: 2026
Keywords: mobile campus application; adoption; UTAUT; behavioural intention; attitude.
File-URL: http://www.inderscience.com/link.php?id=152205
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:3:p:360-376

Template-Type: ReDIF-Article 1.0
Author-Name: Yulita Hanum P. Iskandar
Author-X-Name-First: Yulita Hanum P.
Author-X-Name-Last: Iskandar
Title: Factors influencing intention to use a social robot for supporting childcare: an empirical study among professional workers in Malaysia
Abstract:
A social robot is a hypothetical artificial intelligence system which is designed to interact with humans and with other robots. This study investigates the main factors influencing the intention to use a social robot among professional workers in Malaysia. A total sample of 259 professional workers in Penang, Malaysia participated in this study. A quantitative approach was employed using a five-point Likert scale questionnaire, adapted from previous studies. The data was analysed using SPSS. The results indicated all 12 variables correlated significantly (<i>p</i> < 0.01) with the intention to use a social robot, and, with the exception of attitude, privacy concerns, and legal concerns, inter-correlated significantly (<i>p</i> < 0.01). Stepwise multiple linear regression showed that four variables were the most significant contributors to the intention to use, accounting for 74% of the intention to use variance. The results of this study provide useful insights into the variables influencing usage intention of professional.
Journal: Int. J. of Business Information Systems
Pages: 394-415
Issue: 3
Volume: 51
Year: 2026
Keywords: intention to use; social robot; supporting childcare; professional working parents; Malaysia.
File-URL: http://www.inderscience.com/link.php?id=152206
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:3:p:394-415

Template-Type: ReDIF-Article 1.0
Author-Name: Endonna Edwin Dzandu
Author-X-Name-First: Endonna Edwin
Author-X-Name-Last: Dzandu
Author-Name: Mahmoud Abdulai Mahmoud
Author-X-Name-First: Mahmoud Abdulai
Author-X-Name-Last: Mahmoud
Author-Name: Robert Ebo Hinson
Author-X-Name-First: Robert Ebo
Author-X-Name-Last: Hinson
Author-Name: Kobby Mensah
Author-X-Name-First: Kobby
Author-X-Name-Last: Mensah
Author-Name: John Paul Kosiba
Author-X-Name-First: John Paul
Author-X-Name-Last: Kosiba
Title: Understanding the nature of marketing analytics in Ghana: a study of multinational firms
Abstract:
The study investigates the nature of marketing analytics within organisations in Ghana. Utilising a case study strategy, four multinational organisations were purposively sampled. The study finds that marketing analytics is still developing in most organisations and is mainly used for promotion. Major findings showed that the type of organisation and competition were key factors affecting the use of analytics in marketing. Finally, some successes with the use of analytics in marketing include effective tracking of marketing performance and campaigns while some challenges arose from dealing with third party organisations and a lack of employee knowledge with the use of various marketing analytics software/tools. The study recommends that organisations must develop a culture centred on the use of analytics in marketing and train employees to better utilise analytical software/tools.
Journal: Int. J. of Business Information Systems
Pages: 269-289
Issue: 3
Volume: 51
Year: 2026
Keywords: marketing analytics; analytics; big data; marketing; multinational firms; organisation; Ghana.
File-URL: http://www.inderscience.com/link.php?id=152207
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:3:p:269-289

Template-Type: ReDIF-Article 1.0
Author-Name: Arif Mahmud
Author-X-Name-First: Arif
Author-X-Name-Last: Mahmud
Author-Name: Mohd Heikal Husin
Author-X-Name-First: Mohd Heikal
Author-X-Name-Last: Husin
Author-Name: Mohd Najwadi Yusoff
Author-X-Name-First: Mohd Najwadi
Author-X-Name-Last: Yusoff
Title: Perceived trust as moderator with protection motivation theory to predict generation Z consumers IoT adoption: a case of Dhaka households
Abstract:
Household security systems with internet of things (IoT) capabilities have been widely employed to decrease burglary. Bangladesh has a low level of IoT adoption, on the other side. To promote this adoption, it is critical to identify the factors that influence user acceptability, particularly from the perspective of Dhaka City's generation Z. As a result, the purpose of this study is to fill a knowledge vacuum by confirming the protection motivation theory using perceived trust as a moderator. Afterward, data were collected through the survey using a purposive sample method, which yielded 370 valid replies. With a variance of 68.3% and 63.3% for intention and attitude, adoption intention is influenced by the attitude which is driven by severity, vulnerability, and response efficacy. Furthermore, the introduction of perceived trust as a moderator enhanced R<SUP align="right"><SMALL>2</SMALL></SUP> and Q<SUP align="right"><SMALL>2</SMALL></SUP> by 17% points and 13.6% points, respectively. In addition, perceived trust moderated the relationships severity-attitude negatively and self-efficacy-attitude positively.
Journal: Int. J. of Business Information Systems
Pages: 290-320
Issue: 3
Volume: 51
Year: 2026
Keywords: burglary; generation Z; internet of things; perceived trust; protection motivation theory; PMT.
File-URL: http://www.inderscience.com/link.php?id=152208
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:3:p:290-320

Template-Type: ReDIF-Article 1.0
Author-Name: Ali Feizollah
Author-X-Name-First: Ali
Author-X-Name-Last: Feizollah
Author-Name: Mohamed M. Mostafa
Author-X-Name-First: Mohamed M.
Author-X-Name-Last: Mostafa
Author-Name: Ainin Sulaiman
Author-X-Name-First: Ainin
Author-X-Name-Last: Sulaiman
Author-Name: Zalina Zakaria
Author-X-Name-First: Zalina
Author-X-Name-Last: Zakaria
Title: Mining consumers' sentiments toward halal cosmetics: a text analytics approach
Abstract:
Although social media plays an important role in mining consumers' opinions, there is no previous research examining consumers' sentiments toward halal cosmetics, thus this study examined halal cosmetics tweets. A total of 8,932 halal cosmetics tweets were collected through a custom Python script. To conduct the analysis, a text mining approach was used. Using semantic networks, the study identifies major popular skincare, lipstick and halal nail polish brands. The findings are of great potential importance to companies producing halal cosmetics, as they can provide insights into promoting halal cosmetics brands online. Marketers can also design their advertising campaigns based on positive tweets of users of halal cosmetics. This work contributes to the debate on behaviours of different consumers on social media by examining the sentiments and opinions expressed by them. Additionally, the study expands the literature pertaining to consumers' sentiment towards shariah based products via social media instead of the normal survey.
Journal: Int. J. of Business Information Systems
Pages: 343-359
Issue: 3
Volume: 51
Year: 2026
Keywords: cosmetics; halal cosmetics; social media; twitter; sentiment analysis; text analytics.
File-URL: http://www.inderscience.com/link.php?id=152209
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:3:p:343-359

Template-Type: ReDIF-Article 1.0
Author-Name: Bilal Ahmad Ali Al-Khateeb
Author-X-Name-First: Bilal Ahmad Ali
Author-X-Name-Last: Al-Khateeb
Title: Digital skills and performance of small businesses in Riyadh, Saudi Arabia: the moderating effect of attitude towards use
Abstract:
Digital skills are increasingly considered key drivers of business success, yet their contribution to company performance remains a subject of debate due to conflicting empirical findings. This study examines the moderating role of attitudes toward technology use in the relationship between digital skills and the performance of small businesses in Riyadh, Saudi Arabia. A simple random sample of 400 small businesses was selected from a pool of 6,492, and 382 valid responses were analysed. SPSS software was used for data analysis, and hierarchical regression analysis was employed to test for moderating effects. The results indicate that digital skills significantly influence the performance of small businesses (p < 0.05). Furthermore, attitudes toward technology use significantly modify the relationship between digital skills and performance (p < 0.05). The findings suggest that fostering positive attitudes toward technology use enhances the performance benefits derived from digital skills in small businesses.
Journal: Int. J. of Business Information Systems
Pages: 1-17
Issue: 6
Volume: 51
Year: 2026
Keywords: technology; digital skills; small business; performance; attitude towards use; Saudi Arabia.
File-URL: http://www.inderscience.com/link.php?id=152363
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:6:p:1-17

Template-Type: ReDIF-Article 1.0
Author-Name: Grazia Garlatti Costa
Author-X-Name-First: Grazia Garlatti
Author-X-Name-Last: Costa
Author-Name: Roberto Pugliese
Author-X-Name-First: Roberto
Author-X-Name-Last: Pugliese
Author-Name: Francesco Venier
Author-X-Name-First: Francesco
Author-X-Name-Last: Venier
Title: Exploring artificial intelligence adoption among Italian firms: the AI readiness level
Abstract:
This study presents the first comprehensive analysis of artificial intelligence (AI) adoption among Italian firms, with a particular focus on the emerging impact of generative AI. Drawing upon the diffusion of innovations theory and the technology-organisation-environment (TOE) framework, we surveyed 237 managers from an Italian business school to examine their perspectives on both predictive/analytical AI and generative AI implementation. Our findings revealed varying levels of adoption and identified a significant gap in organisational AI readiness assessment tools. In response, we developed the AI readiness level (AIRL) framework, grounded in the TOE model, to evaluate AI maturity and guide strategic planning. This framework enables organisations to assess their AI capabilities, align initiatives with business objectives, and address key barriers such as skills shortages and data quality concerns. The study's limitations include the Italian context and specific executive sample. Future research should expand the sample size, diversify industries, and use randomised sampling.
Journal: Int. J. of Business Information Systems
Pages: 1-22
Issue: 7
Volume: 51
Year: 2026
Keywords: artificial intelligence; generative AI; Italian firms; AI readiness level; AIRL; DOI theory; TOE framework; technology adoption; innovation diffusion; AI implementation; digital transform.
File-URL: http://www.inderscience.com/link.php?id=152513
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Handle: RePEc:ids:ijbisy:v:51:y:2026:i:7:p:1-22