Template-Type: ReDIF-Article 1.0 Author-Name: Alan D. Smith Author-X-Name-First: Alan D. Author-X-Name-Last: Smith Author-Name: Anna Abdulmanova Author-X-Name-First: Anna Author-X-Name-Last: Abdulmanova Author-Name: Heather H. Elfen Author-X-Name-First: Heather H. Author-X-Name-Last: Elfen Title: Examining the growth of online sales and disintermediation in the real-estate marketplace Abstract: The real-estate business, like many other business models, has been affected by the evolution of e-commerce as this information-rich industry lends itself to the many applications of technology. This research effort focuses on the real-estate market and consumers' perceptions of its effectiveness and accessibility. A sample of 1,736 relatively well-educated respondents in the Great Lakes region was used to study preferences in their search for housing. With a lot of housing information readily available to consumers, respondents found the role of real-estate agents to be unimportant. This evidence suggests that advancements in technology could lead to industry disintermediation. Additionally, factor-based profiles of housing search preferences and respondents' genders were created. Journal: Int. J. of Business Forecasting and Marketing Intelligence Pages: 26-76 Issue: 1 Volume: 11 Year: 2026 Keywords: disintermediation; e-commerce; factor analysis; online marketing; real-estate marketing; search engines; supply chain management; SCM. File-URL: http://www.inderscience.com/link.php?id=150459 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbfmi:v:11:y:2026:i:1:p:26-76 Template-Type: ReDIF-Article 1.0 Author-Name: Alexandre Cesar Rosa Author-X-Name-First: Alexandre Cesar Author-X-Name-Last: Rosa Author-Name: Sandro Deretti Author-X-Name-First: Sandro Author-X-Name-Last: Deretti Author-Name: Claudimar Pereira da Veiga Author-X-Name-First: Claudimar Pereira da Author-X-Name-Last: Veiga Title: Ecotourism and sustainable development in tourism marketing Abstract: While tourism marketing has been extensively explored in the literature due to its significant socio-economic impact worldwide, this study examines the integration of ecotourism with sustainable practices within tourism marketing. We explore the dynamic relationship between tourism and sustainable development through a systematic literature review (SLR) conducted over the past 22 years. The primary objective is to synthesise academic discussions, focusing on how ecotourism is intertwined with sustainable marketing strategies and the resulting socio-economic and environmental impacts. The results reveal substantial thematic coherence across the literature, emphasising the enhancement of local communities, mitigation of environmental impacts, and advancement toward global sustainability goals. The findings provide key insights and practical recommendations, particularly for policymakers and industry stakeholders, aiming to develop effective strategies and public policies that promote sustainable growth in tourism by leveraging ecotourism practices. Journal: Int. J. of Business Forecasting and Marketing Intelligence Pages: 1-25 Issue: 1 Volume: 11 Year: 2026 Keywords: sustainable development goals; SDGs; ecotourism marketing; sustainable tourism strategy; tourism demand forecasting; ecotourism impact; environmental sustainability; economic development in tourism. File-URL: http://www.inderscience.com/link.php?id=150460 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbfmi:v:11:y:2026:i:1:p:1-25 Template-Type: ReDIF-Article 1.0 Author-Name: R.K. Srivastava Author-X-Name-First: R.K. Author-X-Name-Last: Srivastava Author-Name: Sandeep Bhanot Author-X-Name-First: Sandeep Author-X-Name-Last: Bhanot Title: Is semiotics capable of improving advertising effectiveness for Gen Z? Abstract: It is qualitative research involving NVIVO software and a word cloud followed by quantitative research involving primary research. Our study examines the impact of semiotics exhibited in TV advertisements on viewers like Gen Z as they are emerging a big market for consumer products. It was found that brand recall was influenced by trust in the brand if it was targeted at Gen Z. As a result of incorporating semiotics into the advertisement, it will enhance mood and emotion, and will likely be influenced by cultural values as a background, followed by music and jingles, dialogue choices, signs, and symbols if it is aimed at Gen Z in emerging markets like India. The results of this study provide marketers with practical guidelines for designing advertisements using semiotics that appeal to Gen Z of different ages and genders. This research study adds value to existing literature in Indian advertising using semiotics. The influence of television advertising using semiotics on Gen Z in their brand recall and purchase intentions in emerging markets is an important contribution, as they are the main target consumers for global brands. Journal: Int. J. of Business Forecasting and Marketing Intelligence Pages: 92-113 Issue: 1 Volume: 11 Year: 2026 Keywords: semiotics; cultural values; emotion and mood; music and jingle; brand recall. File-URL: http://www.inderscience.com/link.php?id=150461 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbfmi:v:11:y:2026:i:1:p:92-113 Template-Type: ReDIF-Article 1.0 Author-Name: Anna Widayani Author-X-Name-First: Anna Author-X-Name-Last: Widayani Author-Name: Ika Rachmawati Author-X-Name-First: Ika Author-X-Name-Last: Rachmawati Author-Name: Nilawati Fiernaningsih Author-X-Name-First: Nilawati Author-X-Name-Last: Fiernaningsih Author-Name: Pudji Herijanto Author-X-Name-First: Pudji Author-X-Name-Last: Herijanto Title: SMEs' continuing intentions using mobile payments: an extension of the expectation confirmation model Abstract: The surge in smartphone ownership across Indonesia has propelled the widespread adoption of mobile payment technology, significantly impacting the digital economy landscape. Despite this upward trend, challenges persist in shifting consumer and merchant behaviour toward digital payment methods. In East Java, micro and small enterprises (MSE) encounter barriers such as technological uncertainties, security apprehensions, and a limited understanding of the advantages offered. Consequently, further investigation is imperative to comprehend MSEs' adoption behaviour concerning mobile payments and formulate more productive strategies to bolster adoption rates and usage among MSEs. This study, encompassing 400 MSE proprietors in East Java, utilised the SEM-PLS analytical approach to assess the influence of confirmation, perceived usefulness, and satisfaction on the sustained intention to use mobile payments. Findings underscored the significant and affirmative impact of confirmation, perceived usefulness, and satisfaction on the prolonged intention to engage with mobile payment platforms. Journal: Int. J. of Business Forecasting and Marketing Intelligence Pages: 77-91 Issue: 1 Volume: 11 Year: 2026 Keywords: continuous intentions; satisfaction; perceived usefulness; confirmation; SME; mobile payment; micro and small enterprises; MSE. File-URL: http://www.inderscience.com/link.php?id=150462 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbfmi:v:11:y:2026:i:1:p:77-91 Template-Type: ReDIF-Article 1.0 Author-Name: Uday Arun Bhale Author-X-Name-First: Uday Arun Author-X-Name-Last: Bhale Title: Do customer demographics have any relationship with the customer engagement construct? Abstract: This research attempted to study the factors affecting customer engagement and their demographic association in study telecom industry. The research objectives for the given study are: 1) to find the different types of customer engagement service channels in telecom; 2) to study the association of customer engagement with customer demographics. Totalling 1,600 customers have been selected for the current study with a quota-based purposive sampling method from India. To perform data analysis, the sample is split into 800 each with similar characteristics. EFA is used to form the construct from the first set of samples. Another eight hundred sets of samples are used for CFA to confirm the factors. To test the association between customer engagements with demographics chi-square test is used. Journal: Int. J. of Business Forecasting and Marketing Intelligence Pages: 114-130 Issue: 1 Volume: 11 Year: 2026 Keywords: customer engagement; demographic association; telecom. File-URL: http://www.inderscience.com/link.php?id=150463 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbfmi:v:11:y:2026:i:1:p:114-130