Template-Type: ReDIF-Article 1.0 Author-Name: Adegoke Ibrahim Adeleke Author-X-Name-First: Adegoke Ibrahim Author-X-Name-Last: Adeleke Author-Name: Damilola Felix Arawomo Author-X-Name-First: Damilola Felix Author-X-Name-Last: Arawomo Title: Do remittances receive drive imports? Evidence from the low and high remittances destinations in Africa Abstract: We analysed the effects of remittances received on import of products in Africa. For robustness, the low remittance receiving countries were compared with the high receiving ones. Based on the presence of endogeneity in the model, we adopted the panel two-stage least square (2SLS) to estimate the import demand function that incorporated the remittances received. While remittances impact positively and significantly on import in high remittance receiving countries, the effect is insignificant in low remittance receiving countries. Exchange rate depreciation significantly reduces import in all the samples. Another interesting result obtained is while external reserves significantly increase imports in low remittance receiving countries, the impact is insignificant in high remittances receiving countries. Consumption expenditure produced positive significant effect on import in the entire sample. Inflation and investment were found to be insignificant on imports. Journal: Int. J. of Business and Emerging Markets Pages: 307-320 Issue: 3 Volume: 15 Year: 2023 Keywords: import demand functions; import penetration; remittances received; African countries; Africa. File-URL: http://www.inderscience.com/link.php?id=132181 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:3:p:307-320 Template-Type: ReDIF-Article 1.0 Author-Name: Pooja Bai Kewat Author-X-Name-First: Pooja Bai Author-X-Name-Last: Kewat Author-Name: Priyabrata Panda Author-X-Name-First: Priyabrata Author-X-Name-Last: Panda Author-Name: Arjuna Kumar Maharana Author-X-Name-First: Arjuna Kumar Author-X-Name-Last: Maharana Title: Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances Abstract: The study aims at establishing the effect of direct marketing, conventional advertisement, and online advertisement on consumer buying behaviour with mediating effect of consumer satisfaction and advertisement characteristics. For the purpose of the study, 525 responses have been collected through a questionnaire. A partial least square model has been developed and tested. The findings of the study demonstrate that direct marketing has a greater direct influence on buying behaviour as customers find direct marketing easy and convenient. At the same time, conventional advertisement has a more indirect influence on buying behaviour through advertisement characteristics. It specifies that respondents are more attentive to the conventional form of advertisement. Journal: Int. J. of Business and Emerging Markets Pages: 287-306 Issue: 3 Volume: 15 Year: 2023 Keywords: customer buying behaviour; conventional advertisement; direct marketing. File-URL: http://www.inderscience.com/link.php?id=132182 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:3:p:287-306 Template-Type: ReDIF-Article 1.0 Author-Name: Satinder Kumar Author-X-Name-First: Satinder Author-X-Name-Last: Kumar Author-Name: Anil Kumar Author-X-Name-First: Anil Author-X-Name-Last: Kumar Title: The sway of sports shoe brand personality on brand loyalty considering gender as a moderator Abstract: The purpose of this research is to determine dimensions of sports shoe brand personality (SSBP), and their impact of SSBP on brand loyalty (BL), taking gender as moderator. The study discovered adventure, protectiveness, modernity, sophistication, and competence as the most important dimensions of sports shoe brand personality. A significant positive impact of SSBP on BL was also observed, but, no moderating effect of gender was found. The study uses stepwise regression analysis to find the best combination of brand loyalty factors to correlate with brand personality of sports shoes in order to provide a roadmap between the shoes and the buyers. It is important for the sports shoe industries to understand personality of brands accurately. Furthermore, this study contributes to the footwear business by helping policy makers learn how they can bring people close to their favourite brands and increase loyalty towards the sports shoe brands. Journal: Int. J. of Business and Emerging Markets Pages: 240-266 Issue: 3 Volume: 15 Year: 2023 Keywords: brand name; sportswear; brand loyalty; sports shoe brand personality; SSBP; moderator; structural equation modelling; SEM; exploratory factor analysis; EFA; confirmatory factor analysis; CFA; sports shoe personality; sports shoes market; stepwise regression. File-URL: http://www.inderscience.com/link.php?id=132187 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:3:p:240-266 Template-Type: ReDIF-Article 1.0 Author-Name: Anand N. Asthana Author-X-Name-First: Anand N. Author-X-Name-Last: Asthana Title: Reskilling business executives in transition economies: can yoga help? Abstract: The required skill set of the business executives in transition economies is changing as the monopolistic public sector businesses are converting themselves to private enterprises with global exposure. Through the lens of mindfulness, this study investigates whether the ancient practice of yoga can support enhancement of helping behaviour and cultural intelligence of business executives in a transitional economy. PROCESS macro has been employed to study the mediation model. The study found that yogic practices significantly increase participants' helping behaviour and also their cultural intelligence. The results support the partial mediation model with approximately two thirds of the effect on helping behaviour coming from higher mindfulness and the remaining one third coming directly from the practice of yoga. In the case of cultural intelligence, 88% of the increase comes through mindfulness while the remaining 12% can be accounted for directly from yogic practices. This is the first time the gains of benefits of yoga have been quantified in a desegregated manner. Businesses in emerging markets could view yoga not as a woke activity or a trivial pursuit, but as a support for bringing about useful attitudinal changes among their executives. Journal: Int. J. of Business and Emerging Markets Pages: 267-286 Issue: 3 Volume: 15 Year: 2023 Keywords: transition economies; transitional economies; emerging markets; international business; yoga; mindfulness; helping behaviour; prosocial behaviour; altruism; cultural intelligence. File-URL: http://www.inderscience.com/link.php?id=132199 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:3:p:267-286 Template-Type: ReDIF-Article 1.0 Author-Name: Zarinah Abdul Rasit Author-X-Name-First: Zarinah Abdul Author-X-Name-Last: Rasit Author-Name: Aliza Ramli Author-X-Name-First: Aliza Author-X-Name-Last: Ramli Author-Name: Reniati Reniati Author-X-Name-First: Reniati Author-X-Name-Last: Reniati Title: Recovery strategies in response to the COVID-19 pandemic: empirical evidence of the Malaysian hotel industry Abstract: The COVID-19 pandemic has led to a fundamental impact on human health worldwide and the global economy. As a consequence of the pandemic, immediate precautionary measures for safety were imposed to ensure public safety. The travel and tourism sector are among the biggest casualties of COVID-19. Drawing from the contingency theory of management, this study examines the effect of COVID-19 on the hospitality industry. Data were gathered through a questionnaire survey distributed to 77 managers of hotels in Penang and Langkawi, specifically members of the Malaysian Association of Hotels (MAH), and were analysed using multiple regression analysis. The findings revealed a significant decline in hotel performance, particularly the room occupancy rate, pricing, revenue, profit margin and market share. Maintenance practices are the most effective cost-cutting initiatives at the recovery stage that significantly reduce the decline in hotel performance. Apart from a few studies highlighting hospitality recovery strategies due to the impact of COVID-19, to the researcher's best knowledge, this is the first study to systematically examine the extent to which the recovery practices would assist in recovering from the shattering impact of COVID-19. This study provides empirical evidence to represent COVID-19 implications for the hotel industry in an emerging economy. Journal: Int. J. of Business and Emerging Markets Pages: 219-239 Issue: 3 Volume: 15 Year: 2023 Keywords: hotel industry; hotel performance; strategic renewal initiatives; COVID-19 pandemic; contingency theory of management. File-URL: http://www.inderscience.com/link.php?id=132200 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:3:p:219-239 Template-Type: ReDIF-Article 1.0 Author-Name: Ibrahim Mohammed Author-X-Name-First: Ibrahim Author-X-Name-Last: Mohammed Title: COVID-19 outbreak and performance of financial markets: evidence from the stock market, the foreign exchange market and cryptocurrencies market in Nigeria Abstract: The study investigated performance of the stock market, foreign exchange market and the cryptocurrencies market as a result of COVID-19 outbreak. Event studies methodology was employed to determine the abnormal return (AR) and corresponding cumulative abnormal return (CAR) following the first confirmed case of the pandemic and the first recorded case of fatality, after controlling for the concurrent effect of crude price fluctuations. Consistent with previous studies, the paper documented evidence of negative reaction of -0.34% and -1.01% for the Nigerian stock market and the cryptocurrency market respectively at the announcement of first case of the pandemic's outbreak. The study also documented negative and statistically significant effects of -1.71% and -0.78% for Nigerian stock market and the cryptocurrency market respectively when the first case of death was announced. Adverse effect of the pandemic was found to be stronger when the first case of death was announced compared to first reported case of the outbreak. However, negative but insignificant effect was recorded for the foreign exchange market. The paper concluded that negative reaction for the stock market is consistent with market panic and policy uncertainty during the pandemic. Furthermore, adverse effect of the pandemic on the cryptocurrency market was due to increased co-movement of the market with regulated financial markets such as the stock market as well as correlation of returns between the markets. Journal: Int. J. of Business and Emerging Markets Pages: 1-33 Issue: 1 Volume: 15 Year: 2023 Keywords: event study methodology; emerging market; financial market efficiency; pandemics; Nigeria. File-URL: http://www.inderscience.com/link.php?id=128157 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:1:p:1-33 Template-Type: ReDIF-Article 1.0 Author-Name: Adi Kurniawan Yusup Author-X-Name-First: Adi Kurniawan Author-X-Name-Last: Yusup Author-Name: Cicilia Erna Susilawati Author-X-Name-First: Cicilia Erna Author-X-Name-Last: Susilawati Title: How do political connection and intellectual capital affect the debt usage of majority shareholders? Evidence in Indonesia Abstract: This research intends to examine majority shareholder ownership's effect on debt moderated by political connection and intellectual capital. This study uses 747 firm-year observations of non-financial companies in Indonesia from 2018-2020. The finding shows that majority ownership has an inverted U-shape relationship on debt, but its effect is less significant in non-family firms. Political connection does not act as a moderator, while intellectual capital does only for family firms. Meanwhile, political connection and intellectual capital together alleviate majority ownership and debt relationship for both types of companies. Journal: Int. J. of Business and Emerging Markets Pages: 34-52 Issue: 1 Volume: 15 Year: 2023 Keywords: majority shareholder ownership; debt; political connection; intellectual capital; Indonesia. File-URL: http://www.inderscience.com/link.php?id=128160 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:1:p:34-52 Template-Type: ReDIF-Article 1.0 Author-Name: Umut Burak Geyikci Author-X-Name-First: Umut Burak Author-X-Name-Last: Geyikci Title: Effects of credit rating announcements on risk perception of financial markets in emerging countries Abstract: This study measured the reactions of five different financial instruments used in credit rating agencies' (CRAs) announcements using the event study method with 19 years of daily data from 21 emerging countries. It also analysed the reactions of these financial instruments to upgrading and downgrading investment grades. This has not been frequently discussed in the previous literature. There were three key findings: 1) credit default swaps (CDSs), stock markets, 1-year, and 10-year government bonds reacted significantly to CRA announcements while Eurobonds did not; 2) while 1-year bonds and 5-year CDSs reacted significantly only to degradation to non-investment grade, 10-year bonds and stock indices reacted significantly to both gradation and degradation but Eurobonds did not react significantly to either; 3) there were significant reactions to CRA announcements before degradation to non-investment grade, indicating that degradations are predicted by the market prior to their announcement. Journal: Int. J. of Business and Emerging Markets Pages: 53-79 Issue: 1 Volume: 15 Year: 2023 Keywords: credit ratings; event study; emerging markets; financial markets; investment grade. File-URL: http://www.inderscience.com/link.php?id=128161 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:1:p:53-79 Template-Type: ReDIF-Article 1.0 Author-Name: W. Shabeena Shah Author-X-Name-First: W. Shabeena Author-X-Name-Last: Shah Author-Name: K. Mohamed Jasim Author-X-Name-First: K. Mohamed Author-X-Name-Last: Jasim Author-Name: Shahid Alam Author-X-Name-First: Shahid Author-X-Name-Last: Alam Author-Name: S.G. Balaji Author-X-Name-First: S.G. Author-X-Name-Last: Balaji Title: Examining the comprehensive relationship between customer trust and social media purchase: a bibliometric review and directions for future research Abstract: The present study aims to examine the comprehensive relationship between consumer trust and social media (SM) purchases. We started looking for research papers in the similar measures, there are many empirical studies available. However, no systematic literature review studies (SLR) have focussed on the influence of consumer trust on SM purchases. Thus, we attempted to do a SLR to explore the available literature on relationship between SM purchases and consumer trust using bibliometric analysis. We used VOS Viewer software to do a bibliometric analysis using the Scopus database. To get a better understanding of the influence of SM purchases on consumer trust, three research questions were developed through a detailed literature review of the study variables. Through this article, we present the areas that need to be studied in SM and provide directions for future research. We have also attempted to highlight the importance of consumer trust in influencing consumers towards buying from SM platforms. Journal: Int. J. of Business and Emerging Markets Pages: 157-174 Issue: 2 Volume: 15 Year: 2023 Keywords: consumer trust; social media information; social media purchase; systematic literature review; SLR; bibliometric analysis. File-URL: http://www.inderscience.com/link.php?id=130473 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:2:p:157-174 Template-Type: ReDIF-Article 1.0 Author-Name: Daniel Ofori-Sasu Author-X-Name-First: Daniel Author-X-Name-Last: Ofori-Sasu Author-Name: Saint Kuttu Author-X-Name-First: Saint Author-X-Name-Last: Kuttu Author-Name: Elikplimi Komla Agbloyor Author-X-Name-First: Elikplimi Komla Author-X-Name-Last: Agbloyor Author-Name: Joshua Yindenaba Abor Author-X-Name-First: Joshua Yindenaba Author-X-Name-Last: Abor Title: Board dynamics, dividend pay-out policy and banking efficiency in an emerging market context Abstract: In this paper, we examine the interactive role of board dynamics in explaining the link between dividend pay-out policy and banking efficiency. Prior to that, it investigates whether board dynamics contribute to dividend pay-out policy. The study applies data from 23 Ghanaian banks over the period 2010-2020. The panel-truncated regression was used to examine the interaction effect of board dynamics and dividend pay-out on banking efficiency. We found that the banks in Ghana do not fully utilise their inputs to be able to operate on their optimal efficiency. We found that board independence, board size and tenure of CEO are important determinants of dividend pay-out policy. Further, free cash flow' hypothesis explains a negative impact of board dynamics and dividend pay-out policy on banking efficiency. The current study makes novel contribution to the existing literature by establishing that board dynamics play a strong interactive role in the relationship between persistent dividend pay-out policies and banking efficiency. Journal: Int. J. of Business and Emerging Markets Pages: 80-111 Issue: 1 Volume: 15 Year: 2023 Keywords: DEA efficiency; board dynamics; dividend policy; panel-truncated model. File-URL: http://www.inderscience.com/link.php?id=128170 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:1:p:80-111 Template-Type: ReDIF-Article 1.0 Author-Name: Kavita Verma Author-X-Name-First: Kavita Author-X-Name-Last: Verma Author-Name: Kapil Malhotra Author-X-Name-First: Kapil Author-X-Name-Last: Malhotra Title: A bibliometric analysis of sport utility vehicle segment in the automobile industry: two decades study based on web of science database Abstract: As the tremendous development in the field of consumer behaviour of SUV users in the automobile industry is going on, this study aims to conduct an extensive bibliometric analysis to manifest an outline of the research conducted during the past two decades. From 2002 to 2021, a dataset of 256 articles has been retrieved from the Web of Science (WoS) database as of 10-04-2022. The results of the study show that consumer behaviour research has been steadily expanding in recent years. Furthermore, it provides a deeper insight into publication trends, most productive authors, institutions, countries, and journals by using VOSviewer. The major studies were conducted in developed nations, i.e., USA, Australia, and Canada. Moreover, keyword network analysis provides potential research avenues, hence future studies might focus on separating research themes using bibliometric coupling analysis. This paper's contribution is to enlarge the diffusion trend of this emerging field to the bibliometric techniques. Journal: Int. J. of Business and Emerging Markets Pages: 135-156 Issue: 2 Volume: 15 Year: 2023 Keywords: the automobile industry; bibliometric analysis; sport utility vehicle; SUV; consumer behaviour; VOSviewer. File-URL: http://www.inderscience.com/link.php?id=130476 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:2:p:135-156 Template-Type: ReDIF-Article 1.0 Author-Name: Ritu Narang Author-X-Name-First: Ritu Author-X-Name-Last: Narang Title: Mediating role of spirituality and religiosity in relationship between ethnocentrism and purchase intention towards foreign goods Abstract: Though spirituality and religiosity play a very significant role in the lives of Asians, they remain largely unexplored in the domain of consumer behaviour. This study explores their role in consumer purchase intention towards foreign goods. It also attempts to identify the mediating effect of spirituality and religiosity in the relationship between consumer ethnocentrism and purchase intention towards foreign goods. Established scales were employed to collect data from 330 respondents. Data was analysed by using CFA and SEM techniques. Spirituality is found to be an important antecedent of purchase intention towards foreign products. It fully mediates the relationship between ethnocentrism and consumer purchase intention as well as between ethnocentrism and religiosity. Religiosity however, had no such significant impact. The results of the study can be very useful for the marketer in designing appropriate marketing strategy and promotional programs. It also extends the literature on purchase intentions towards imported goods. Journal: Int. J. of Business and Emerging Markets Pages: 113-134 Issue: 2 Volume: 15 Year: 2023 Keywords: spirituality; religiosity; consumer ethnocentrism; Asian consumer; foreign goods; purchase intention. File-URL: http://www.inderscience.com/link.php?id=130478 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:2:p:113-134 Template-Type: ReDIF-Article 1.0 Author-Name: Amir Reza Konjkav Monfared Author-X-Name-First: Amir Reza Konjkav Author-X-Name-Last: Monfared Author-Name: Arefe Mansouri Author-X-Name-First: Arefe Author-X-Name-Last: Mansouri Author-Name: Elahe Hosseini Author-X-Name-First: Elahe Author-X-Name-Last: Hosseini Title: Do environmental factors affect the market atmosphere, amount of purchases and customer attitude? Abstract: The purpose of this study is to investigate the effect of environmental factors on the atmosphere of chain stores in Iran as well as the effect of the related atmosphere on customers' attitude and purchase intention. A five-point Likert scale questionnaire was used to collect the data. The questionnaire was distributed among 220 customers who purchased from Iranian stores in the autumn of 2019. Data analysis was performed using the structural equation method. The obtained Cronbach's alpha for all constructs was above 0.7 and the extracted mean of variance was greater than 0.5; hence, the validity and reliability were confirmed. The findings of this study showed that lighting, entertainment, and cleanliness have a significantly positive effect on customers' attitudes regarding the mall atmosphere. In this respect, it was also found that the mall atmosphere has a significant effect on the purchase intention. Moreover, the customers' attitudes as well as the customers' intention have a significant and positive impact on the purchase intention. Journal: Int. J. of Business and Emerging Markets Pages: 194-217 Issue: 2 Volume: 15 Year: 2023 Keywords: mall atmosphere; customer intention; environmental factors; chain stores. File-URL: http://www.inderscience.com/link.php?id=130481 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:2:p:194-217 Template-Type: ReDIF-Article 1.0 Author-Name: Mayank Bhatia Author-X-Name-First: Mayank Author-X-Name-Last: Bhatia Author-Name: Kedar Bhatt Author-X-Name-First: Kedar Author-X-Name-Last: Bhatt Title: Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: a study of organised apparel multi-brand retail stores in India Abstract: This study seeks to establish the validity and reliability of the five-dimensional retail service quality scale in the Indian organised apparel multi-brand retail stores context and examines the effect of the determinants of service quality on overall service quality. It also attempts to investigate how retail service quality is associated with satisfaction and customer loyalty. Structural equation modelling is used to test these proposed relationships between the constructs. The results of the study established the reliability and validity of the scale. The findings demonstrated the influence of retail service quality on customer loyalty and satisfaction as well as the mediating role of satisfaction in the relationship between retail service quality and loyalty of customers towards the stores. Further, it examines the impact of individual service quality dimensions on customer loyalty and customer satisfaction. Journal: Int. J. of Business and Emerging Markets Pages: 175-193 Issue: 2 Volume: 15 Year: 2023 Keywords: retail service quality; customer satisfaction; customer loyalty; retail stores; structural equation modelling; mediation; India. File-URL: http://www.inderscience.com/link.php?id=130486 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:2:p:175-193 Template-Type: ReDIF-Article 1.0 Author-Name: Kirti Aggarwal Author-X-Name-First: Kirti Author-X-Name-Last: Aggarwal Title: Factors influencing human resource disclosure index by Indian companies Abstract: This study examines the different factors influencing human resource disclosure index by Indian companies. The study has been conducted on 125 companies listed on NSE-200 index for the latest period of eight years (FY 2012-2013 to 2019-2020). The results of two-way LSDV regression model show that there is a significant positive effect of net sales, market capitalisation, profit after tax, pages of an annual report and a significant negative of debt-equity ratio, promoter's holding, type of auditor on human resource disclosure index. The results of one-way ANOVA for HRDI across industry show that there are significant variations for HRDI across varied industrial sectors. Additionally, the results of Mann-Whitney U test presents that there are significant variations of HRDI across public and private sector selected Indian listed companies. The results also show that public sector firms are disclosing a greater amount of HR information compared to private sector firms. Journal: Int. J. of Business and Emerging Markets Pages: 396-427 Issue: 4 Volume: 15 Year: 2023 Keywords: human resource disclosure index; HRDI; annual report; content analysis; ANOVA; LSDV regression model; Mann-Whitney U test; India. File-URL: http://www.inderscience.com/link.php?id=134075 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:4:p:396-427 Template-Type: ReDIF-Article 1.0 Author-Name: Amal Bakour Author-X-Name-First: Amal Author-X-Name-Last: Bakour Author-Name: Fatma Abidi Aloui Author-X-Name-First: Fatma Abidi Author-X-Name-Last: Aloui Title: Stock market response to the COVID-19 lockdown: the case of Dow Jones, CAC 40, DAX and FTSE 100 Abstract: The major objective of this study is to estimate the volatility of four major indices since the appearance of COVID-19 as well as the lockdown effect, by using GARCH, EGARCH and ICSS algorithm. Our sample includes daily data from January 2, 2019 to February 19, 2021 and this for the case of Dow Jones, CAC 40, FTSE 100 and DAX. The results show that shock persistence has a detrimental and permanent effect on the persistence of volatility returns. In addition, lockdown and vaccination have a positive effect on stock returns. Journal: Int. J. of Business and Emerging Markets Pages: 380-395 Issue: 4 Volume: 15 Year: 2023 Keywords: COVID-19; EGARCH model; stock market volatility; lockdown; ICSS algorithm. File-URL: http://www.inderscience.com/link.php?id=134076 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:4:p:380-395 Template-Type: ReDIF-Article 1.0 Author-Name: Rajesh Sannegadu Author-X-Name-First: Rajesh Author-X-Name-Last: Sannegadu Author-Name: Bhoomika Batra Author-X-Name-First: Bhoomika Author-X-Name-Last: Batra Author-Name: Kamakshi Mehta Author-X-Name-First: Kamakshi Author-X-Name-Last: Mehta Title: Internationalisation of SMEs: a systematic literature review and future research directions Abstract: This systematic review aims at identifying the critical factors underpinning the internationalisation of small and medium-sized enterprises (SMEs). Sixty-five published articles that were meticulously scrutinised using qualitative inclusion/exclusion criteria were reviewed to determine the role of networking and the importance of knowledge, internal resources and institutional support to facilitate the internationalisation process of SMEs. Findings show that networking, knowledge, resources, and institutional support are central to the internationalisation of SMEs. Furthermore, it is recommended that comparative cross-country studies be carried out to determine the extent to which these factors are consistent across different countries. Future studies should adopt cross-disciplinary approach instead of using a fragmented approach. These findings have implications for multiple stakeholders (including, policymakers, banks, export promotion agencies, international network associations, and managers) in effectively strategising the internationalisation of SMEs. It sets directions for future studies to extend the body of knowledge on SMEs' internationalisation. Journal: Int. J. of Business and Emerging Markets Pages: 428-454 Issue: 4 Volume: 15 Year: 2023 Keywords: systematic literature review; internationalisation of SMEs; networking; knowledge; resources; external support. File-URL: http://www.inderscience.com/link.php?id=134079 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:4:p:428-454 Template-Type: ReDIF-Article 1.0 Author-Name: Thanh-Binh Phung Author-X-Name-First: Thanh-Binh Author-X-Name-Last: Phung Author-Name: Hoang Nguyen Dai Author-X-Name-First: Hoang Nguyen Author-X-Name-Last: Dai Author-Name: Doan Viet Phuong Nguyen Author-X-Name-First: Doan Viet Phuong Author-X-Name-Last: Nguyen Title: The impact of livestream on the customer's buying intention in an emerging economy: the case of products endorsed by celebrity Abstract: Livestream e-commerce is a thriving industry where endorsement effectiveness is critical in the persuading process. However, there has been little research into the livestream e-commerce phenomenon and how online celebrities' characteristics influence customers' decisions. Based on the uses and gratifications theory, credibility and match-up hypothesis research, the study adopts a quantitative approach to collect survey data from 398 participants in Vietnam. Through that, the livestream e-commerce research paradigm was analysed using partial least squares structural equation modelling (PLS-SEM). The findings indicate that endorser-product and live content-product congruence have a beneficial impact on the endorser's attractiveness, trustworthiness, information quality and emotional experience. These variables, in turn, boost the customer's perceived value, which increases their buying intention. Additionally, endorsers' attractiveness has also been illustrated to reinforce the customers buying intention. From the results, several implications are suggested for marketers and online celebrities in order to enhance endorsement effectiveness. Journal: Int. J. of Business and Emerging Markets Pages: 346-379 Issue: 4 Volume: 15 Year: 2023 Keywords: endorser; credibility; livestream; buying intention; match-up hypothesis. File-URL: http://www.inderscience.com/link.php?id=134082 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:4:p:346-379 Template-Type: ReDIF-Article 1.0 Author-Name: Lydiah Kiburu Author-X-Name-First: Lydiah Author-X-Name-Last: Kiburu Author-Name: Nathaniel Boso Author-X-Name-First: Nathaniel Author-X-Name-Last: Boso Author-Name: Nancy Njiraini Author-X-Name-First: Nancy Author-X-Name-Last: Njiraini Title: Exploring how social network ties moderate the relationship between consumer attitude and technology usage: empirical study of mobile banking users in Kenya Abstract: While studies have examined how consumer attitude (i.e., perceived usefulness and ease of use) towards technology is related to technology usage, knowledge is lacking on the contingency roles of social network ties. This study relies on arguments from social exchange theory (SET) to suggest that the extent to which perceived usefulness and perceived ease of use of technology are related to technology usage is dependent upon different levels of strong and weak social network ties. The study uses primary data from 452 mobile banking users in Kenya and moderated regression analysis to test the conceptual model. Findings from the study show that, while strong and weak social network ties are associated with consumer technology usage, their boundary conditioning roles are demonstrated in the extent to which they strengthen the relationship between perceived usefulness and perceived ease of use of technology and technology usage. The study discusses theoretical and technology management implications of these findings. Journal: Int. J. of Business and Emerging Markets Pages: 321-345 Issue: 4 Volume: 15 Year: 2023 Keywords: social network ties; technology usage; consumer attitude; mobile banking usage; Kenya. File-URL: http://www.inderscience.com/link.php?id=134086 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbema:v:15:y:2023:i:4:p:321-345