Template-Type: ReDIF-Article 1.0
Author-Name: Evandro Luiz Lopes
Author-X-Name-First: Evandro Luiz
Author-X-Name-Last: Lopes
Author-Name: Eduardo Garcia
Author-X-Name-First: Eduardo
Author-X-Name-Last: Garcia
Title: An analysis of the preferences of the elderly in relation to retail stores
Abstract:
The world population is aging and this phenomenon is a reality in Brazil as well. Nevertheless, there is a gap in the academic studies on consumer preference in the elderly. Thus, this paper examined what attributes are most important for retailers to have to maintain the loyalty of this group of consumers. Through two focus groups we generated a list of 44 attributes relevant to retailers. We then surveyed 615 consumers over 60 years of age and found that the dimensions service and assortment management (comprised of management prices and products) could explain 47% of the sample loyalty. Alternatively, attributes related to internal and external structure of the store were not significant in the model that was analysed by means of structural equation modelling.
Journal: Int. J. of Business and Emerging Markets
Pages: 52-72
Issue: 1
Volume: 11
Year: 2019
Keywords: elderly; retail; loyalty; attributes; consumer.
File-URL: http://www.inderscience.com/link.php?id=97465
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:1:p:52-72
Template-Type: ReDIF-Article 1.0
Author-Name: John A. Parnell
Author-X-Name-First: John A.
Author-X-Name-Last: Parnell
Author-Name: Gaye Acikdilli
Author-X-Name-First: Gaye
Author-X-Name-Last: Acikdilli
Author-Name: James D. Doyle
Author-X-Name-First: James D.
Author-X-Name-Last: Doyle
Title: The competitive uncertainty, marketing and non-market roots of capability deployment and organisational performance in Turkey
Abstract:
This paper assesses how competitive uncertainty shapes strategic emphasis, capability development, and organisational performance in an emerging economy. Non-market strategy (NMS) is introduced as a strategic orientation focused on strategic liaison, corporate political activity (CPA), and environmental management. Data collection occurred in Turkey, an emerging economy known historically as a regional centre of commerce, but increasingly defined by political and economic uncertainty. Analyses demonstrated that competitive uncertainty impacts emphasis on NMS, marketing strategy, and marketing capabilities, but an unexpected, positive link between NMS and marketing capabilities was also observed. Although no direct NMS-performance link was found, evidence points to NMS as a necessary, but insufficient ingredient for success in an emerging economy environment.
Journal: Int. J. of Business and Emerging Markets
Pages: 27-51
Issue: 1
Volume: 11
Year: 2019
Keywords: non-market strategy; NMS; marketing strategy; corporate political activity; CPA; marketing capabilities; organisational performance; Turkey.
File-URL: http://www.inderscience.com/link.php?id=97475
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:1:p:27-51
Template-Type: ReDIF-Article 1.0
Author-Name: Kamel A. Fantazy
Author-X-Name-First: Kamel A.
Author-X-Name-Last: Fantazy
Author-Name: Alaa Aldin Abdul Rahim Al Athmay
Author-X-Name-First: Alaa Aldin Abdul Rahim Al
Author-X-Name-Last: Athmay
Title: Relationships between sales managers and sales ethical behaviour: emerging market perspective
Abstract:
The paper examines the relationships between sales managers and sales ethical behaviour in the context of emerging market. We focus on a rapidly emerging country, UAE, whose economic environment is similar to that of the most western nations. Data were collected from 515 sales managers in the UAE. Using structural equation modelling (SEM) approach, the results provide support for the proposed hypotheses. In emerging countries context, organisations are more likely to employ behaviour base-management, communication and information sharing, and organisational culture for achieving the level of ethical behaviour. However, relatively less emphasis is placed on linking out-come base management and job insecurity to the level of ethical behaviour. UAE organisations need to integrate out-come-base management and job insecurity into their business ethic strategies. It is concluded that organisations in UAE though have some degree of involvement in staff ethical standards, but still face some challenges. Managerial implications and future research directions are discussed.
Journal: Int. J. of Business and Emerging Markets
Pages: 1-26
Issue: 1
Volume: 11
Year: 2019
Keywords: ethics; behaviour; sales managers; communication; culture.
File-URL: http://www.inderscience.com/link.php?id=97476
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:1:p:1-26
Template-Type: ReDIF-Article 1.0
Author-Name: Saleem Ur Rahman
Author-X-Name-First: Saleem Ur
Author-X-Name-Last: Rahman
Title: Differences in horizontally individualist and vertically collectivist consumers' environmental behaviour: a regulatory focus perspective
Abstract:
Building on horizontal and vertical individualism and collectivism (HV I-C) typology and regulatory focus theory (RFT), this study aims to examine cross-cultural environmental behaviour differences between HI-Finnish and VC-Pakistani consumers. In regards to consumers' attitude towards environmentally friendly products, the results demonstrated predominantly HI-promotion-focused regulatory fit effect in Finland and VC-prevention-focused regulatory fit effect in Pakistan. Consequently, consumers' environmentally friendly products' attitude positively affect their purchase intentions. This study contributes to the sustainability literature by examining the overlooked appropriateness of RFT and HV I-C in cross-cultural environmental behaviour. Managers can use the insights of this study to market their environmentally friendly products more effectively across different cultures.
Journal: Int. J. of Business and Emerging Markets
Pages: 73-88
Issue: 1
Volume: 11
Year: 2019
Keywords: environmentally friendly products; consumers; regulatory focus; cross-cultural; horizontal individualism vs. vertical collectivism.
File-URL: http://www.inderscience.com/link.php?id=97479
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:1:p:73-88
Template-Type: ReDIF-Article 1.0
Author-Name: Olumuyiwa Tolulope Apanisile
Author-X-Name-First: Olumuyiwa Tolulope
Author-X-Name-Last: Apanisile
Author-Name: John Ayobamibo Olayiwola
Author-X-Name-First: John Ayobamibo
Author-X-Name-Last: Olayiwola
Title: Macroeconomic and institutional determinants of firms'choices of capital structure in Nigeria: a system-GMM approach
Abstract:
The study investigates whether external environment in which firms operate plays any role in the choice of corporate capital structure decision in Nigeria. A panel data of 66 listed companies, comprising firms' leverage, macroeconomic variables and institutional quality, are used. Data are collected from World Development Indicator, OPEC annual oil price statistics, annual reports and accounts of selected listed companies, fact books published by Nigerian stock exchange and International Country Risk Guide between 1999 and 2015. The study employs pooled OLS, random effect and system-GMM for the analysis. Results show that external environment plays important role in the choice of firm's capital structure as macroeconomic variables and institutional quality variable have significant results. Macroeconomic variables such as inflation, oil price, GDP and lagged value of the dependent variable, have positive and significant results on leverage. Other variables, such as exchange rate, corruption and investment have negative effects on leverage.
Journal: Int. J. of Business and Emerging Markets
Pages: 89-107
Issue: 1
Volume: 11
Year: 2019
Keywords: leverage; macroeconomic variables; institutional qualities; generalised method of methods; oil price; Nigeria.
File-URL: http://www.inderscience.com/link.php?id=97485
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:1:p:89-107
Template-Type: ReDIF-Article 1.0
Author-Name: Mahmoud Abdulai Mahmoud
Author-X-Name-First: Mahmoud Abdulai
Author-X-Name-Last: Mahmoud
Author-Name: Robert Ebo Hinson
Author-X-Name-First: Robert Ebo
Author-X-Name-Last: Hinson
Author-Name: Dickson Muumob Duut
Author-X-Name-First: Dickson Muumob
Author-X-Name-Last: Duut
Title: Market orientation and customer satisfaction: the role of service quality and innovation
Abstract:
The aim of this study is to examine the relationship between market orientation (MO) and customer satisfaction (CS), and the interaction effects of service quality and innovation on this relationship. The study adopted a quantitative research approach. Questionnaire was used to collect data from 277 respondents comprising of marketing managers and employees selected from leading banks in Ghana. Structural equation modelling was used to analyse the data. The results indicated that MO and its components have positive and significant relationship with CS. In addition, it was found that service quality and innovation have interaction effects on MO and CS, where the two variables strengthen the relationship between MO and CS. Based on the findings, the study recommends that practitioners and bank managers should be innovative, and improve upon the service quality of the banking services in order to keep their customers satisfied.
Journal: Int. J. of Business and Emerging Markets
Pages: 144-167
Issue: 2
Volume: 11
Year: 2019
Keywords: market orientation; customer satisfaction; service quality; banks; innovation.
File-URL: http://www.inderscience.com/link.php?id=100717
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:2:p:144-167
Template-Type: ReDIF-Article 1.0
Author-Name: Pallab Sikdar
Author-X-Name-First: Pallab
Author-X-Name-Last: Sikdar
Author-Name: Amresh Kumar
Author-X-Name-First: Amresh
Author-X-Name-Last: Kumar
Author-Name: Md. Moddassir Alam
Author-X-Name-First: Md. Moddassir
Author-X-Name-Last: Alam
Title: Antecedents of electronic wallet adoption: a unified adoption based perspective on a demonetised economy
Abstract:
Electronic wallet has been a disruptive innovation in payments landscape. It has afforded convenience from remitters' perspective and transactional efficiency to the beneficiary. The gradually increasing significance of e-wallets warrants an exploration of antecedents leading to adoption of electronic wallets by the users. Digitising the payments assume enhanced importance in an economy where level of disposable household currency is reduced owing to sovereign policies. Present study employs UTAUT2 framework towards investigating the factors generating usage intentions for electronic wallet applications and the extent to which such intentions translate to final usage behaviour. Demonetised Indian economy constitutes the geographical base for the study, while respondents comprise of individuals possessing awareness and prior experience of electronic wallet usage. Structural equation modelling was applied to primary data gathered from 462 respondents. Findings reveal positive significant intention-based causations arising from five out the seven conceptualised constructs in a demonetised economic environment, while usage intentions were found to be significantly and positively translating to usage behaviour.
Journal: Int. J. of Business and Emerging Markets
Pages: 168-196
Issue: 2
Volume: 11
Year: 2019
Keywords: electronic wallet; technology adoption; UTAUT; demonetisation; India.
File-URL: http://www.inderscience.com/link.php?id=100718
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:2:p:168-196
Template-Type: ReDIF-Article 1.0
Author-Name: Ruchi Garg
Author-X-Name-First: Ruchi
Author-X-Name-Last: Garg
Author-Name: Jaydeep Mukherjee
Author-X-Name-First: Jaydeep
Author-X-Name-Last: Mukherjee
Author-Name: Soumendu Biswas
Author-X-Name-First: Soumendu
Author-X-Name-Last: Biswas
Title: Consumer-based determinants of brand love and its consequences: a quantitative research
Abstract:
The objective of the paper is to investigate consumer-based determinants of brand love and its consequences. The study examines brand reputation, brand anthropomorphisation, communal orientation as factors influencing brand love and word of mouth, consumer forgiveness, and willing to pay a price premium as outcomes of brand love. A total of 360 responses were collected and SEM was employed to examine the research model. Findings indicated that brand anthropomorphisation, communal orientation, and brand reputation are indicators of brand love. Results suggested that brand love partially mediated the relation between consumer orientation and consumer forgiveness. Practitioners could employ the research model for consumer segmentation and formulation of their brand positioning and communication strategies. This study could help them in the creation of brand love which further limits the harmful impact of brand failure.
Journal: Int. J. of Business and Emerging Markets
Pages: 122-143
Issue: 2
Volume: 11
Year: 2019
Keywords: brand love; brand reputation; brand anthropomorphisation; communal orientation; consumer forgiveness; word of mouth; willingness to pay a price premium.
File-URL: http://www.inderscience.com/link.php?id=100719
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:2:p:122-143
Template-Type: ReDIF-Article 1.0
Author-Name: Larry P. Pleshko
Author-X-Name-First: Larry P.
Author-X-Name-Last: Pleshko
Author-Name: Richard A. Heiens
Author-X-Name-First: Richard A.
Author-X-Name-Last: Heiens
Title: An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Abstract:
The current study examines the relationship between time-in-market and market share for foreign firms versus domestic firms in the consumer ethnocentric emerging market of Kuwait. Data were collected from 99 competitors in five retail service categories. The results demonstrate that domestic Kuwaiti firms tend to have a significantly higher market share than foreign firms. The market share advantage of domestic firms over foreign firms is especially robust for those companies with greater time-in-market. In fact, recent foreign entrants actually tend to outperform more established foreign competitors. Thus, there is no pioneering advantage for foreign firms in the Kuwait market.
Journal: Int. J. of Business and Emerging Markets
Pages: 109-121
Issue: 2
Volume: 11
Year: 2019
Keywords: time-in-market; market share; consumer ethnocentricity; emerging market.
File-URL: http://www.inderscience.com/link.php?id=100721
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:2:p:109-121
Template-Type: ReDIF-Article 1.0
Author-Name: David K. Amponsah
Author-X-Name-First: David K.
Author-X-Name-Last: Amponsah
Author-Name: W. Frank Thompson Jr.
Author-X-Name-First: W. Frank Thompson
Author-X-Name-Last: Jr.
Author-Name: Gordon G. Mosley
Author-X-Name-First: Gordon G.
Author-X-Name-Last: Mosley
Author-Name: Akins T. Ogungbure
Author-X-Name-First: Akins T.
Author-X-Name-Last: Ogungbure
Author-Name: Emmanuel E. Yamoah
Author-X-Name-First: Emmanuel E.
Author-X-Name-Last: Yamoah
Title: Antecedents of customer loyalty in mobile phone service: a study from Sub-Saharan Africa
Abstract:
Mobile phone service has become an efficient and accessible communication medium in Sub-Saharan Africa. As market growth attracts more competition, improving customer loyalty becomes an important strategic advantage. In general, previous research has focused on customer loyalty as a single variable. This study addresses this gap in the literature by examining customer loyalty as two separate variables: behavioural and attitudinal loyalty. This study examines four antecedents of mobile phone behavioural and attitudinal loyalty in an emerging economy: reliability, assurance, value, and satisfaction. Data from 309 survey respondents in the Sub-Saharan Africa country of Ghana were analysed using PLS-SEM. The study finds strong direct relationships between reliability and value, and satisfaction and behavioural loyalty. The study contributes to the literature by finding: 1) that behavioural and attitudinal loyalty are two measurable variables; 2) that customers' value and satisfaction perceptions mediate the relationship between service provider quality and loyalty. These findings can help mobile phone service providers in building customer loyalty.
Journal: Int. J. of Business and Emerging Markets
Pages: 201-224
Issue: 3
Volume: 11
Year: 2019
Keywords: customer loyalty; mobile phone service; Sub-Saharan Africa; behavioural loyalty; attitudinal loyalty; reliability; assurance; value; satisfaction; Ghana; emerging markets.
File-URL: http://www.inderscience.com/link.php?id=102644
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:3:p:201-224
Template-Type: ReDIF-Article 1.0
Author-Name: Tendy M. Matenge
Author-X-Name-First: Tendy M.
Author-X-Name-Last: Matenge
Author-Name: Rina Makgosa
Author-X-Name-First: Rina
Author-X-Name-Last: Makgosa
Author-Name: Paul T. Mburu
Author-X-Name-First: Paul T.
Author-X-Name-Last: Mburu
Title: The role of demographic and attitudinal influences on the financial saving behaviour of employed adults in Botswana
Abstract:
The objective of this study is to investigate the influence of demographic and attitudinal factors on the financial saving behaviour in Botswana. A structured questionnaire was administered to 998 employed adults at their work places in four towns/cities. The results revealed that financial saving behaviour was influenced by one's income, age, marital status, education, family size, financial risk, and time horizon. A typical saver was found to be a middle-income earner, who was highly educated, living with few children, and willing to take substantial financial risk. This individual used ordinary savings account for the long term. Interestingly, economic conditions and cultural practices emerged as key environmental barriers for saving. While cultural practices were not influenced by demographic and attitudinal factors, economic conditions and marketing related factors were. The findings of the study have practical implications for policy makers and financial institutions.
Journal: Int. J. of Business and Emerging Markets
Pages: 225-253
Issue: 3
Volume: 11
Year: 2019
Keywords: saving behaviour; saving motives; saving barriers; financial institutions; Botswana.
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:3:p:225-253
Template-Type: ReDIF-Article 1.0
Author-Name: Tusiime Ivan Mugarura
Author-X-Name-First: Tusiime Ivan
Author-X-Name-Last: Mugarura
Author-Name: Toliva Solomon Iwutung
Author-X-Name-First: Toliva Solomon
Author-X-Name-Last: Iwutung
Title: Does stock liquidity matter for firm investment in emerging markets? Evidence from South Africa
Abstract:
This paper investigates the relationship between firm investment and stock liquidity using panel data of 250 firms listed on the Johannesburg Stock Exchange for the period 1997-2016. We use both the portfolio sorting approach and Fama-Macbeth methodology. The main findings show that there is no significant relationship between firm investment and liquidity. We also find no evidence of significant relationship in the cross-section analysis. We however document a significant positive relationship for small size firms indicating that liquidity improves for financially constrained firms. Our robustness check proves that the insignificant relationship between firm investment and liquidity is not affected by economic disasters.
Journal: Int. J. of Business and Emerging Markets
Pages: 274-287
Issue: 3
Volume: 11
Year: 2019
Keywords: stock liquidity; firm investment; financial constraints; emerging markets.
File-URL: http://www.inderscience.com/link.php?id=102653
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:3:p:274-287
Template-Type: ReDIF-Article 1.0
Author-Name: Fares Medjani
Author-X-Name-First: Fares
Author-X-Name-Last: Medjani
Author-Name: Richard Rutter
Author-X-Name-First: Richard
Author-X-Name-Last: Rutter
Author-Name: John Nadeau
Author-X-Name-First: John
Author-X-Name-Last: Nadeau
Title: Social media management, objectification and measurement in an emerging market
Abstract:
Emerging markets are a crucial driver of brand growth and social media is a fundamental part of brand strategy and its effective use viewed as instrumental to market success. Therefore, this study explores how managers objectify and measure social media within an emerging market. Semi-structured interviews were conducted with social media managers across a range of companies and thematically analysed in terms of the types, objectives, measures, tools, and resultant satisfaction. Thematic analysis revealed four types of objective as brand, engagement, relationship, and conversion, which resembled a traditional marketing funnel and several subsequent measures and tools. However, singular analysis revealed emerging marketers were lagging behind their developed counterparts. Emerging marketers used unsuitable metrics, single rather than multiple metrics, as well as a complete lack of financial metrics against objectives, whilst only one agent was using all elements of the marketing funnel. Clear practical implications are highlighted in order to better manage and measure social media within emerging markets.
Journal: Int. J. of Business and Emerging Markets
Pages: 288-311
Issue: 3
Volume: 11
Year: 2019
Keywords: social media; social media objectives; social media measurement; social media metrics; social media return on investment.
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:3:p:288-311
Template-Type: ReDIF-Article 1.0
Author-Name: Ramzan Sama
Author-X-Name-First: Ramzan
Author-X-Name-Last: Sama
Author-Name: Jay P. Trivedi
Author-X-Name-First: Jay P.
Author-X-Name-Last: Trivedi
Title: Factors affecting consumers' loyalty towards halal cosmetics: an emerging market perspective
Abstract:
India is an emerging market for halal products and services. However, few researchers have attempted to study the factors which lead to consumers' loyalty towards halal cosmetics. This research focused on observing the effect of consumers' beliefs and subjective norms on attitude towards halal cosmetics products, which further leads to love for the cosmetic brand, finally leading to loyalty among the Muslim consumers. The descriptive research design was used to conduct the study. Data were collected from India's largest Muslim ghetto, i.e., Juhapura area of Ahmedabad. The results indicate that Muslim consumers' beliefs have the most significant effect on attitude towards halal products, which leads to brand love. Further, brand love leads to brand loyalty for halal cosmetics. Religiosity moderates the relationship between consumers' beliefs, subjective norms, and the dependent variable-attitude towards halal products.
Journal: Int. J. of Business and Emerging Markets
Pages: 254-273
Issue: 3
Volume: 11
Year: 2019
Keywords: halal cosmetics; consumer beliefs; subjective norms; religiosity; brand love; brand loyalty; India.
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Handle: RePEc:ids:ijbema:v:11:y:2019:i:3:p:254-273