Template-Type: ReDIF-Article 1.0 Author-Name: Sharada Prasad Sahoo Author-X-Name-First: Sharada Prasad Author-X-Name-Last: Sahoo Author-Name: Itishree Gita Kumari Author-X-Name-First: Itishree Gita Author-X-Name-Last: Kumari Author-Name: Anuva Choudhury Author-X-Name-First: Anuva Author-X-Name-Last: Choudhury Author-Name: Durga Prasad Nayak Author-X-Name-First: Durga Prasad Author-X-Name-Last: Nayak Author-Name: Biswajit Prasad Chhatoi Author-X-Name-First: Biswajit Prasad Author-X-Name-Last: Chhatoi Title: Bibliometric analysis of the journal Personnel Psychology from 1948 to 2020 Abstract: <i>Personnel Psychology</i> (<i>PP</i>) is a high impact journal providing original research covering the field of human resource management and organisational behaviour. Since its inception in 1948, the journal has earned a reputation among scholars and practitioners for its contribution in every dimension of people at work that includes personality-job-fit, employee-supervisor relationship, job performance, managing stress, etc. In this paper, bibliometric analysis has been performed to examine the productivity and influence of the journal from 1948 to 2020. The authors have analysed citation patterns, most influential articles published, most prominent authors, their affiliated institutions and country to explore the reach and diversity of the journal. The network analysis using VOSviewer has been deployed for science mapping analysis to determine the cluster of keywords through 'title abstract keyword', and bibliographic coupling of authors and their affiliated institutions. Journal: Int. J. of Bibliometrics in Business and Management Pages: 107-136 Issue: 2 Volume: 2 Year: 2022 Keywords: Personnel Psychology; Scopus; bibliographic coupling; bibliometric analysis; VOSviewer. File-URL: http://www.inderscience.com/link.php?id=125982 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbbmi:v:2:y:2022:i:2:p:107-136 Template-Type: ReDIF-Article 1.0 Author-Name: Kapil Kumar Aggarwal Author-X-Name-First: Kapil Kumar Author-X-Name-Last: Aggarwal Author-Name: Rashmi Billus Author-X-Name-First: Rashmi Author-X-Name-Last: Billus Title: Artificial intelligence based marketing: a bibliometric analysis Abstract: The growth in the online trend in business has brought a big revolutionary wave of artificial intelligence in the field of marketing to not only gain a competitive advantage, but also to predict and convert the potential consumers into the ultimate consumers. This paper presents a detailed analysis on the publications of the Scopus database on the previous work done in the area of 'artificial intelligence marketing' between the year 2000-2021 (accepted/published till January 2021) and then a bibliometric analysis using Vos Viewer was conducted on 110 papers to review the research trends in artificial intelligence-based marketing with special focus on India. The purpose of this study is to review the research work done on the growth of research conducted on artificial intelligence marketing in India and to analyse the future line of research in this area. Journal: Int. J. of Bibliometrics in Business and Management Pages: 137-147 Issue: 2 Volume: 2 Year: 2022 Keywords: bibliometric analysis; artificial intelligence; marketing. File-URL: http://www.inderscience.com/link.php?id=125983 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbbmi:v:2:y:2022:i:2:p:137-147 Template-Type: ReDIF-Article 1.0 Author-Name: Hassan Ali Author-X-Name-First: Hassan Author-X-Name-Last: Ali Title: A systematic bibliometric analysis of the analytic hierarchy process from 1980 to 2020 Abstract: The application of the analytic hierarchy process (AHP) technique for addressing different practical multi-criteria decision-making issues has grown in recent years. This study presents the bibliometric analysis of the AHP method from 1980 to 2020. To perform this bibliometric analysis, 2,373 papers were retrieved from the Web of Science core collection database. The general analysis is conducted using bibliometric indicators at the levels of countries/ regions, institutions, authors and source titles, including publication numbers, citations, and H-index. Cooperation networks between countries/regions, institutions and authors are illustrated with the help of the VOSviewer bibliometric tool. Furthermore, the co-occurrence analysis of significant keywords is performed to highlight the hot topics regarding the AHP. To better demonstrate the similarity metrics between different publications, the bibliographic coupling analysis is performed with the help of the VOSviewer. This article examines the AHP method's hot issues and development patterns, serving as a valuable resource for future research. Journal: Int. J. of Bibliometrics in Business and Management Pages: 148-169 Issue: 2 Volume: 2 Year: 2022 Keywords: analytic hierarchy process; AHP; bibliometric analysis; cooperation networks; co-occurrence analysis; bibliographic coupling analysis; multi-criteria decision-making; MCDM; prolific countries; prolific authors; prolific institutions; prolific source titles. File-URL: http://www.inderscience.com/link.php?id=125988 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbbmi:v:2:y:2022:i:2:p:148-169 Template-Type: ReDIF-Article 1.0 Author-Name: Mohita Maggon Author-X-Name-First: Mohita Author-X-Name-Last: Maggon Title: Marketing flexibility: a bibliometric analysis and future research directions Abstract: Flexibility is vital in achieving a competitive advantage in the dynamic business world. The current study is based on a bibliometric analysis of marketing flexibility, an essential activity done by firms to gain an advantage against competitors. The literature well established that marketing flexibility can significantly improve the benefits expected from marketing activities. Future research directions are proposed based on the analysis. The study helps to identify the intellectual structure of flexibility research. Due to the ongoing pandemic, the way firms carried out their operations has changed tremendously. Hence, the framework suggested will be helpful for the continuing COVID era and beyond it. VOSviewer software is used to perform bibliometric analysis of data retrieved from Scopus. The period for bibliometric analysis is 2002-2019. The study draws framework constructs from an existing pool of studies based on marketing flexibility and customer-centric outcomes in services. By providing a holistic framework for flexibility in marketing in connection with performance outcomes, this study contributes to both pools of literature. Journal: Int. J. of Bibliometrics in Business and Management Pages: 170-186 Issue: 2 Volume: 2 Year: 2022 Keywords: marketing flexibility; COVID-19; bibliometric analysis; marketing performance. File-URL: http://www.inderscience.com/link.php?id=126000 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbbmi:v:2:y:2022:i:2:p:170-186 Template-Type: ReDIF-Article 1.0 Author-Name: Merve Kılıç Author-X-Name-First: Merve Author-X-Name-Last: Kılıç Author-Name: Ali Uyar Author-X-Name-First: Ali Author-X-Name-Last: Uyar Title: Thematic structure of accounting research by co-word analysis Abstract: This paper aims to discover the thematic structure of the accounting field and to highlight prominent, emerging, and fading themes across periods and regions. This study follows a systematic approach benefiting from co-word analysis through social network analysis and visualisation maps. This analysis considers the keywords presented within 7,250 articles published by 22 accounting journals over the period from 2000 to 2016. The results indicated that the themes of earnings management, corporate governance, disclosure, auditing, voluntary disclosure, conservatism, analyst forecasts, and executive compensation were the most prominent topics in accounting research. In addition, the regional co-word analysis found that while the regions of North America and Asia mostly focused on auditing- and earnings-related themes, Europe and Oceania focused on management accounting, corporate social responsibility, performance measurement, public sector, and accounting history. This is an initial attempt to examine the thematic structure of the accounting field using co-word analysis. Journal: Int. J. of Bibliometrics in Business and Management Pages: 1-41 Issue: 1 Volume: 2 Year: 2022 Keywords: thematic structure; accounting research; co-word analysis; co-word network; network analysis. File-URL: http://www.inderscience.com/link.php?id=122288 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbbmi:v:2:y:2022:i:1:p:1-41 Template-Type: ReDIF-Article 1.0 Author-Name: Shruti Mishra Author-X-Name-First: Shruti Author-X-Name-Last: Mishra Author-Name: Bhavana Pandey Author-X-Name-First: Bhavana Author-X-Name-Last: Pandey Author-Name: Sujata Shahi Author-X-Name-First: Sujata Author-X-Name-Last: Shahi Title: Bibliometric analysis of studies done in culture, brand and purchase intentions in business management and accounting, social science and psychology Abstract: The main objective of the paper is to study the existing literature that exists on culture, brand and purchase intention in the field of business management and accounting, social science and psychology. In addition, it provides critical evaluation of 169 papers in Scopus database since 1993 when the three variables were first studied together. The paper uses citation analysis based on keyword search. Apart from Scopus analysis, VOS Viewer and Excel sheet has been used. This paper uses bibliometric indicators to represent the bibliographic data found in Scopus database, including the total number of publications and citation between 1993 and 2020. The analysis of the articles shows that there has been an increase in interest in the last few years in the area of culture, brand and purchase. It also, helps us identify the right articles based on their performance measurements and metrics and the most influential authors. It concludes with a conceptual framework and how an understanding of culture would impact our decision in the field of brand and marketing, and the importance to rekindle the research in this field. Journal: Int. J. of Bibliometrics in Business and Management Pages: 42-66 Issue: 1 Volume: 2 Year: 2022 Keywords: bibliometric analysis; Scopus; culture; brand; purchase. File-URL: http://www.inderscience.com/link.php?id=122293 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbbmi:v:2:y:2022:i:1:p:42-66 Template-Type: ReDIF-Article 1.0 Author-Name: Manoj Kumar Yadav Author-X-Name-First: Manoj Kumar Author-X-Name-Last: Yadav Author-Name: Devid Kumar Basyal Author-X-Name-First: Devid Kumar Author-X-Name-Last: Basyal Author-Name: Uttam Paudel Author-X-Name-First: Uttam Author-X-Name-Last: Paudel Title: Determining an author's impact with f-, c- and mh-indices Abstract: The existing indices like h-index, i10-index, g-index and author impact factor (AIF) do not take into account of the order of an author in the list of authors in an article. In this article we have proposed f-index to show the number of articles with the concerned author as the first author, c-index to show the number of articles with the concerned author as the corresponding author and mh-index as the modified form of h-index. The modified h-index mh incorporates only 50% credit of articles in which the concerned author is not the first author. Journal: Int. J. of Bibliometrics in Business and Management Pages: 67-74 Issue: 1 Volume: 2 Year: 2022 Keywords: h-index; i10-index; g-index; f-index; c-index; mh-index. File-URL: http://www.inderscience.com/link.php?id=122295 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbbmi:v:2:y:2022:i:1:p:67-74 Template-Type: ReDIF-Article 1.0 Author-Name: Debadrita Panda Author-X-Name-First: Debadrita Author-X-Name-Last: Panda Author-Name: Sabyasachi Mukhopadhyay Author-X-Name-First: Sabyasachi Author-X-Name-Last: Mukhopadhyay Author-Name: Tej Narayan Shaw Author-X-Name-First: Tej Narayan Author-X-Name-Last: Shaw Author-Name: Subhadip Banerjee Author-X-Name-First: Subhadip Author-X-Name-Last: Banerjee Title: BiblioBoP: a promising scope of bottom of the pyramid related research through a bibliometric approach Abstract: The emergent field of bottom of the pyramid (BoP) is rapidly evolving in terms of academic publications. It has become imperative to keep track of the publications to find out various information like authors, country, emerging themes, research gap and further scope of research. This paper proposes a bibliometric approach and begins with identifying 1,113 articles on the global perspective from the Scopus database. With the help of Biblioshiny, a web interface for Bibliometrix package, publication evolution over time, identification of current research areas and potential direction of future research and many more have been identified for a refined result of 1,029 papers. This mixed review method involving the quantitative bibliometric analysis and qualitative content analysis indicates a sustainable picture of current research and noteworthy future scope for both global and Indian perspectives. As a whole, this study aims to provide a robust roadmap about the BoP literature. Journal: Int. J. of Bibliometrics in Business and Management Pages: 75-105 Issue: 1 Volume: 2 Year: 2022 Keywords: bottom of the pyramid; BoP; bibliometrics; literature review; mixed review method; R package. File-URL: http://www.inderscience.com/link.php?id=122316 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijbbmi:v:2:y:2022:i:1:p:75-105